The North America Kitchen Furniture includes fitted kitchen units as well as other wooden furniture used for preparing food or for food storage. Some of the major factors fueling the market growth include urbanization, rising construction, and increased remodeling activities in residential kitchens.
The increased construction of new buildings is projected to increase the furniture demand for kitchen furniture cabinets, storage, countertops, and other components. New growth opportunities due to improved consumer purchasing behavior mainly from the new generation providing an excellent opportunity to industry players. New aesthetic designs of the product by adopting different variants of colors along with numerous texture shades are offering an attractive portfolio in the region. Moreover, the market is witnessing a strong pull from online retailers such as Amazon, Cymax Stores, Dunham, etc.
The North American industry is likely to witness strong demand for kitchen furniture owing to the rising demand for upholstered furniture. Furthermore, the North America market is very competitive with many manufacturers, traders, wholesalers, and retailers present in the market; thus, product costing and quality cannot be the only differentiating factors for industry participants. Many players are providing additional services to gain competitive edge over the others. Further, Infrastructure development in different countries is likely to push furniture demand. Hotels, colleges, schools, hospitals, and commercial office spaces will offer excellent growth opportunities for this market. The developed regions with a high percentage of the population living in the urban areas have been the primary consumers for kitchen furniture. This is likely to present the market with huge growth opportunity and potential now and in future as well.
The market was negatively impacted by COVID-19 in 2020. The coronavirus pandemic has shown an impact on the proper functioning of various industries in various countries of North America which are performing well trades across the region. This was primarily due to reduced manufacturing because of the lockdown being imposed and thus halt in logistics. Increasing expenditure on furniture goods among millennials, coupled with the growing brand consciousness among them, is supporting the market to record growing revenues during the study period. The significant increase in the number of e-commerce platforms that offer various designs and models of furniture products is accelerating the growth of the market. The report study has analyzed the revenue impact of the COVID -19 pandemic on the sales revenue of market leaders, market followers, and market disrupters in the report and its analysis.
Key Market Trends
Wood Type Witnessing Strongest Growth in Kitchen Furniture
North America Furniture Market Share is growing with segmentation in materials like Plastic, Wood, Glass, and others where the wood has witnessed the largest market growth in the forecast period. In 2019, amongst plastic, wood, glass, and others, wood accounted for the highest share amongst all kitchen furniture products. The growth is mainly driven by the dynamics in the industrial pallet lumber segment and significant consumer spending on the kitchen furniture industry. Among consumers, end-users of particular interest are joint families and nuclear families. In the residential segment, wooden furniture, such as dining tables, kitchen furniture cabinets, observe considerable demand in the region.
United States Witnessing Strongest Market Growth in Kitchen Furniture
In 2019, United States witnessed the strongest market for kitchen furniture. The demand for kitchen furniture products such as kitchen cabinets is increasing steadily in the United States owing to rising homeowner interest in installing more and larger cabinets to provide additional storage space for foodstuffs and kitchenware. As per a consumer survey conducted in 2020, white, medium wood, gray, and multicolored are some of the most preferred colors for kitchen cabinets amongst US homeowners.
The North America Kitchen Furniture Market is very competitive and highly fragmented, a huge number of competitive players dominating the market, nowadays grabbing market more powerfully by the mergers and acquisitions International chains and their brands such as IKEA, Eastvold Furniture are widely famous and leading the market. North American groups such as American Woodmark, Howdens Joinery, Vermont Wood Studios have been focusing on innovating modern and contemporary designs and leading the North America Kitchen Furniture Market for past long time. A large number of HNIs are increasing their market presence by securing new contracts and tapping the market.
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Table of Contents
1.2 Scope of Study
4.2 Market Drivers
4.3 Market Restraints/ Challenges
4.4 Value Chain/ Supply Chain Analysis
4.5 Porters Five Forces Analysis
4.5.1 Threat of new Entrants
4.5.2 Bargaining Power of Buyers/ Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on Consumer Buying Behaviour in United States Kitchen Furniture Market
4.7 Insights on Technological Disruption in United States Kitchen Furniture Market
4.8 Impact of Covid-19 on the Market
5.1.1 Kitchen Cabinets
5.1.2 Kitchen Chairs
5.1.3 Kitchen Tables
5.2 By Distribution Channel
5.2.1 Supermarkets and Hpermarkets
5.2.2 Specialty Stores
5.2.4 Other Distribution Channel
5.3 By Geography
5.3.1 United States
6.2 Company Profiles
6.2.1 Ashley Furniture Industries
6.2.2 MasterBand Cabinet
6.2.3 Maiden home
6.2.4 America woodmark
6.2.5 Symphony Group
6.2.6 Eastvold Furniture
6.2.7 Howdens Joinery
6.2.8 Euro-Rite Cabinet
6.2.9 Vermont Wood Studios
6.2.12 Other Prominent Companies (Marsh Furniture, Kitchen Kompact, Barbosa, Bertch, Boffi, Arclinea, Bakes & Kropp and etc)*
A selection of companies mentioned in this report includes:
- Ashley Furniture Industries
- MasterBand Cabinet
- Maiden home
- America woodmark
- Symphony Group
- Eastvold Furniture
- Howdens Joinery
- Euro-Rite Cabinet
- Vermont Wood Studios
- Marsh Furniture
- Kitchen Kompact
- Bakes & Kropp