North America is the fastest-growing region for the luxury appliance market and is expected to grow by a CAGR of 5.31% by 2026. The Luxury Appliance market in North America is dominated by two big economies namely, America, and Canada. The Appliance market is mature and homogeneous with high product penetration and dominated by replacement products. COVID-19's rapid spread across the world led to serious implications for most suppliers of manufactured products, including luxury and kitchen appliances in North America, in the form of supply chain disruptions. The Pandemic resulted in a decrease in sales from the offline stores whereas, there was a rise in sales from E-commerce sites in the second half of 2020. The market demand for core appliances grew by 6% in the US during that period.
US and Canada are the countries with high household disposable income. Consumer spending pattern in household appliances in the US increased by 2.83% CAGR in the last 5 years. A similar consumption pattern is seen in Canada. The spending in the appliance market in the e-commerce sector is also increasing. The use of the online medium to research the appliance increased by 24% whereas sales increased by 15% after the onset of the pandemic.
Sustainability has emerged as the key market trend as two-third of the global consumer are willing to pay more for environmentally sustainable products. The increasing regulations demand manufacturers to produce energy-efficient and environmentally sustainable products. The energy-efficient appliances, low carbon footprint, and appliances that emit no or low harmful emission are gaining the demand.
Key Market Trends
There Is Growth In Demand For Smart and Connected Luxury Appliances.
Smart and the connected home appliance is the key trend seen in the luxury appliance market which gives more value and benefits back to the user. In a Smart home, all the appliances are connected to the internet which provides better safety, connectedness, and energy consumption. The number of smart homes in North America has grown by 18.7 percent year on year. According to Berg Insights by 2024, there will be 78 million smart homes in North America about 53% of all the households.
The trend of healthy living is also seen in the luxury appliances market. People are becoming more aware of health, diet, and other bodily hygiene. This will lead to increased demand for the luxury appliances such as steam ovens and multi-drum washers. There is also a growing trend for multi-functional and time-saving, auto-operated luxury appliances as more people are living in an urban smaller area and have less time for other household chores. Manufacturers are also combining multi-functionality into the singular appliance, helping consumers to save not only space but cost as well. A recent example is Amazon launching Alexa compatible Smart oven which was not only just a traditional oven but also an air fryer, microwave, and food warmer all in one.
The E-Commerce Sales of Luxury Appliance is on Rise.
Global E-commerce sale for the appliance market is growing with double-digit growth rate. The E-commerce sale of appliances in the US is also expected to grow by 12%. This trend experienced more growth during the pandemic as it resulted in more time spent at home which led consumers to allocate more of budget to the home improvement and appliances in the second half of 2020. The market demand for core appliances grew by 6% in the US. The spending in the appliance market in the e-commerce sector is also increasing. The use of the online mediums to research the appliance increased by 24% whereas sales increased by 15% after the onset of the pandemic
The North American luxury appliance market is highly competitive and homogenous in nature with high product penetration. Competition exists amongst players to gain a higher market share for the replacement products. The major players in the industry are Dacor, Miele, Thermador, GE Monogram, Sub-Zero Wolf, Viking Range, Jenn Air, La Cornue, and other general appliance companies such as Samsung, Phillips, Haier which produce a range of other appliances. Samsung is the market leader with Dacor as the regional brand operating in North America. BSH has Thermador and Coldex and Whirlpool has Jenn Air competing for luxury appliance market share in North America.
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Table of Contents
1.2 Scope of the Study
2.2 Research Phases
4.2 Value Chain Analysis
4.3 Insight on growing digitization in Appliance Industry
4.4 Insight on growing use of Ecommerce in Appliance Industry
4.5 Insight on Sustainability aspects in Luxury Appliance
4.6 Insight on shift toward Smart and connected Appliance
5.4 Industry Attractiveness - Porter's Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Consumers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitutes
5.4.5 Intensity of Competitive Rivalry
6.1.1 Cooking and Baking Appliance
6.1.2 Cooling Appliance
6.1.3 Cleaning Appliance
6.1.4 Other kitchen appliances
6.2 Based on Distribution Channel
6.2.2 Multi-Brand Stores
6.2.3 Exclusive Stores
6.2.4 Other Distribution Channel
6.3 Based on End Users
6.4 Based on Geography
7.2 Competitors Profile
7.2.4 GE Monogram
7.2.5 Viking Range
7.2.6 Jenn Air
7.2.7 La Cornue Global
7.2.10 THG Paris
9.2 Person per Household, Urbanization, Environment and other Guidelines
9.3 E commerce and Consumer behaviour for online purchasing
9.4 Trade Statistics ( Import and export by product and country)
A selection of companies mentioned in this report includes:
- GE Monogram
- Viking Range
- Jenn Air
- La Cornue Global
- THG Paris