Asia-Pacific region is known for its naturally produced and sustainable products, which has been helping the bed and bath linen products to record growing demand in the region. More affordable products from China, Bangladesh, and India, are also helping the middle-class customers in the region who account for a great share in the market with a variety of bed and bath linen products.
Also, the rising export to the developed countries is also helping the market in recording growth in revenues. For instance, exports from India followed by China from the last few years are on the growth track and supplied the market with more revenues. In 2020, the rise of 5.5% export from India to the United States is recorded as compared to that in FY 2019 and China recorded an increase of 11% in export in FY 2020 as compared to that in FY 2019. Similarly, the increasing domestic demand with the increase in the number of home furnishing in the commercial and residential building construction all over the region is enhancing competition among the countries. The products from India, China, and Bangladesh are known for being hand-made and thus the authenticity of the region lies among them which makes them more demanding across the United States, Latin America and other regions.
The sudden COVID-19 pandemic has largely affected the market during 2020. The temporary halt of international trade and the closure of international borders, disruptions in logistics have affected the largest revenue generation segment which is exports. However, the closure of physical retail stores for a longer time due to lockdown measures have drove customers to adopt to online distribution channels, which helped the specific segment to penetrate more into the region. This trend is anticipated to continue in the forecast period as well and serve the market with more revenues owing to the increasing customer adoption rate.
Key Market Trends
Growing E-Commerce is Driving the Market
Internet connectivity and penetration have surged across the Asia Pacific region throughout recent years, which has resulted in the subsequent digitalization of the region. . The emergence of a growing middle-class teamed with increased levels of disposable income has propelled internet penetration and smartphone ownership across the region.
Alongside the region and its citizens, many vital industries also underwent digital transformations to keep up with the new, technology-driven world. The Bed and Bath linen industry is one of them which is growing because of e-Commerce advancement. Asia Pacific’s e-commerce market has grown significantly since it emerged as a global, dominant force, with projections that expansion will continue throughout the forecast period.
China and India Witnessing Leading Exporter in Asia Bed and Bath Linen Market
The key factors driving growth in the region include stable economic growth of developing Asian economies, rising number of nuclear households, expanding retail networks and easy access to a range of products, growing base of affluent middle-class population and increased demand for designer and luxury bed and bath linen lower labor costs in countries, such as China and India, have over the years led to the increase in global exports from Asia-Pacific.
India has been proven the largest exporter of Bed and Bath Linen Products to the United States, United Kingdom, Italy, Germany in FY 2018-19. China exhibits the potential to grow over the next couple of years and add a huge proportion in terms of addressable opportunities for the picking by aspiring businesses and their astute leaders. China especially leads global bed linen exports of late, countries, such as Pakistan, Vietnam, and Bangladesh, have emerged as export competitors to China and India.
The Asia-Pacific Bed and Bath Linen market is consolidated. With technological advancements and eco-friendly product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.
Medium enterprises, with huge number of employees, are huge in number in the market. However, big companies, like Welpsun are also prominent in the market in the bed and bath linen segment. Some of the other major players along with Luxury include Trident, Nantong, Sidefu Company.
In India, growth has been stimulated by low-priced labor and raw material, advances in textile technology and the 'Make in India' policy. However, in Japan, it has struggled against countries like China and Bangladesh which offer more competitively priced goods.
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Table of Contents
1.2 Scope of Study
4.2 Market Drivers
4.3 Market Restraints/ Challenges
4.4 Value Chain/ Supply Chain Analysis
4.5 Porters Five Forces Analysis
4.5.1 Threat of new Entrants
4.5.2 Bargaining Power of Buyers/ Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on Consumer Buying Behaviour in Asia-Pacific Bed and Bath Linen Market
4.7 Insights on Technological Disruption in the Asia-Pacific Bed and Bath Linen Market
4.8 Impact of Covid-19 on the Market
5.1.1 Bed Linen
18.104.22.168 Pillow Case
22.214.171.124 Duvet Case
126.96.36.199 Other Bed Linens
5.1.2 Bath Linen
188.8.131.52 Other Bath Linens
5.2 By Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Specialty Stores
5.2.4 Other Distribution Channel
5.3 By End Users
5.4 By Geography
6.2 Company Profiles
6.2.1 Welspun Global
6.2.2 Nantong Kelin Textiles Co. Ltd.
6.2.3 Bombay dyeing
6.2.4 Indo Count Industries
6.2.6 Trident limited
6.2.7 Raymond group
6.2.8 Shangai Trend-home Co.
6.2.9 Vardhman textiles limited
6.2.10 Hangzhou Yintex Co.*
A selection of companies mentioned in this report includes:
- Welspun Global
- Nantong Kelin Textiles Co. Ltd.
- Bombay dyeing
- Indo Count Industries
- Trident limited
- Raymond group
- Shangai Trend-home Co.
- Vardhman textiles limited
- Hangzhou Yintex Co.