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United States Bed and Bath Linen Market - Growth, Trends, Covid-19 Impact, and Forecasts (2021-2026)

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  • 120 Pages
  • October 2021
  • Region: United States
  • Mordor Intelligence
  • ID: 5458905

The growth in the housing market, increasing expenditure of consumers on home furnishings, increasing tourism, and the increasing awareness of the physical and mental health benefits of good sleeping executions are the major factors attributing to the United States Bed and Bath Linen market. In addition, the work-from-home revolution caused by lockdowns across countries due to the pandemic has reoriented people’s budget towards spending on their home bedding products. A large chunk of consumers is working from their beds and spending more time at home, which has consequently upgraded the sleep setup.

Furthermore, factors such as the increasing preference of customers for large beds and mattresses and eco-friendly products, such as organic material, and the popularity of various designs and patterns of embroidered covers are also gaining prominence.

The demand for premium and designer bed linen with multiple functional benefits is widely accepted and they are also driving the growth of the industry. There is also an increasing demand for luxury bath linen products, such as hammam towels, especially in the luxury class of hotels and home textile market.

The market was negatively impacted by COVID-19 in 2020. The coronavirus pandemic has shown an impact on the proper functioning of various industries in various regions. It affected United States Bed and Bath Linen Market, Bed and Bath Linen Market, Textile industry very badly. This was primarly due to reduced manufacturing because of lockdown being imposed and thus halt in logistoics and production in the factories or their assembling.

Key Market Trends

United States Household Developments Driving Force to Bed and Bath Linen Market

According to the U.S. Census Bureau, privately-owned housing units authorized by building permits in November 2020 were at a seasonally adjusted annual rate which s 6.2% above the revised October rate, and this is much above November 2019. The single occupancy/ studio apartments are rising at a high pace and raise in the number of households in the United States as the international employees, immigrants, students, and national students are opting to occupy the individual living, thus boosting the number of privately-owned housing units thus raising the need of Bed and Bath Linen Products.

Also, single-family housing completions in November were at a seasonally adjusted annual rate of rate which is 7.5% incremented to 2019's October rate. Such developments in the residential household category are expected to drive the need for various Bed and Bath Linen products.

US to Witness Largest Importer of Bath and Bed Linen

In FY 2019, the United States was the major importer of Indian Bed and Bath Linen products. This importing nature of the United States for Bed and Bath linen shows its consumer behavior of using these products and its sales nature across the nation. Also, the Staycation Travel is increased post-COVID-19 as people are desperately wanting to explore their local places in their short holiday plan. With highly increased WFH trend, the huge number of traveling is boosting the number of Motel, Hotels, Hostels for the trips and Staycation, thus increasing the demand for Bed and Bath Linen Products across the United States which is imported from countries like India, China, Bangladesh at the maximum extent and the United States is the largest imported amongst other European and North American Countries. These key Drivers for United States Bed and Bath linen market surely forecast high growth in the forecasting period.

Competitive Landscape

The United States Bed and Bath Linen market is highly competitive and fragmented. With technological advancements and eco-friendly product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

Medium enterprises, with approximately 120 employees, are huge in number in the market. However, big companies, like IKEA, are also prominent in the market in the bed and bath linen segment. Some of the other major players along with Luxury include Peacock, Crane, and Canopy, Globaltex, Matteo los Angeles.

Furthermore, the price of luxurious Bed and Bath Linen is very high and can be afforded by only the elite strata of the society which limits the customer base of the United States Bed and Bath Linen market. However, the vendors are investing in advertising and awareness campaigns which will help them position their brands in the market and at the same time, entice customers to purchase the products giving a fine edge to the competitive landscape among the brands for giving awareness to public about their products.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints/ Challenges
4.4 Value Chain/ Supply Chain Analysis
4.5 Porters Five Forces Analysis
4.5.1 Threat of new Entrants
4.5.2 Bargaining Power of Buyers/ Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on Consumer Buying Behaviour in United States Bed and Bath Linen Market
4.7 Insights on Governmental Regulations in United States Bed and Bath Linen Market
4.8 Insights on Technological Disruption in the United States Bed and Bath Linen Market
4.9 Impact of Covid-19 on the Market
5.1 By Type
5.1.1 Bed Linen Sheets Pillow Case Duvet Case Other Bed Linens
5.1.2 Bath Linen Towels Bathrobes Other Bath Linens
5.2 By End Users
5.2.1 Residential
5.2.2 Commercial
5.3 By Distribution Channel
5.3.1 Supermarkets and Hypermarkets
5.3.2 Specialty Stores
5.3.3 e-Commerce
5.3.4 Other Distribution Channel
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 U.S. Cotton
6.2.2 Brooklinen
6.2.3 Matteo Los Angeles
6.2.4 Carousel
6.2.5 Peacock Alley
6.2.6 Globaltex Fine Linens
6.2.7 Crane and Canopy
6.2.8 IKEA
6.2.9 Red Land Cotton
6.2.10 Ralph Lauren Corporation
6.2.11 Other Prominent Companies (Standard Textile Co., Inc, Hollander, Bella Notte Linens, Cuddledown Marketing, LLC, and Linen Tales?)*

Companies Mentioned

A selection of companies mentioned in this report includes:

  • U.S. Cotton
  • Brooklinen
  • Matteo Los Angeles
  • Carousel
  • Peacock Alley
  • Globaltex Fine Linens
  • Crane and Canopy
  • IKEA
  • Red Land Cotton
  • Ralph Lauren Corporation
  • Standard Textile Co., Inc
  • Hollander
  • Bella Notte Linens
  • Cuddledown Marketing, LLC
  • Linen Tales​