The Southeast Asia air purifier market is expected to register a CAGR of greater than 10.5% during the forecast period. Although the COVID-19 pandemic caused an increase in demand from residential sector in Southeast Asian countries (such as Indonesia, Malaysia, etc.) because of increasing awareness. As a whole, the pandemic caused a negative impact on the commercial sector which is a major end-user for air purifiers, thus declining its demand. Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Air pollution from industries is constantly emerging as a big threat to the health of individuals as well as the environment. In recent years, the air purifier market has witnessed a hike in demand fueled by degrading air quality and increasing concerns about health issues. Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies particularly in the commercial and residential segments, owing to the high installation and maintenance cost. This, in turn, is expected to hinder the growth of the market studied during the forecast period.
- The high-efficiency particulate air (HEPA) technology, due to its critical applications in semiconductor, pharmaceutical, and food or beverage manufacturing, medical and other industrial facilities is expected to dominate the market in the Southeast Asian region during the forecast period.
- Technological advancements and upgradations in developing the air purifier systems is expected to create immense opportunities for the Southeast Asian air purifier market in the coming years.
- With sales of air purifiers increasing by several folds due to the public's increasing adoption of air purifiers, Indonesia is expected to dominate the market during the forecast period.
Key Market Trends
High-Efficiency Particulate Air (HEPA) Expected to Dominate the Market
- Mechanical air filters, such as HEPA filters, remove particles by capturing them on filter materials. It captures large airborne particles, such as dust, pollen, mold spores, animal dander, and particles containing dust mite and cockroach allergens.
- HEPA filters are a type of extended surface filter with a larger surface area and higher efficiencies for removing larger and smaller airborne particles. Moreover, these types of air filters remove respirable particles more efficiently than pleated filters. The two most common standards required for HEPA air purifiers include the capability to remove particles, i.e., 99.95% (European Standard) or 99.97% (ASME standard), which have a size greater than or equal to 0.3 micrometers.
- Furthermore, the HEPA filter applications in industrial and commercial spaces have led to high demand for the product across Southeast Asian countries. The advent of newer HEPA filters with advanced integrated technologies, design, and new concepts is likely to increase the demand for the product. The rising air pollution and worsening climatic conditions fuel the need for the work, which may boost the HEPA filter market in the coming years.
- For the last 10 years, HEPA filters have been proven across a wide range of healthcare facilities and life science applications to control the spread of airborne particles and organisms, such as viruses and bacteria. Moreover, many professional engineering organizations recommend HEPA filters in hospitals, infection control clinics, and other healthcare facilities to eliminate microbes and other dangerous particles.
- Additionally, in February 2020, Jakarta Flag carrier Garuda Indonesia disinfected several of its planes that were used on flights to Chinese destinations in the past two months, in order to prevent the virus from spreading in Indonesia. Garuda also replaced the high-efficiency particulate arrest (HEPA) filter, designed to kill viruses and bacteria in an aircraft cabin on the GA858 flight after a passenger got infected with coronavirus onboard. Therefore, to maintain the safety and curb the spread of coronavirus in airplanes, air purifiers are regularly being replaced with the new ones. This, in turn, is expected to raise the demand for air purifiers in the aviation industry in the coming years.
- Therefore, based on the above-mentioned factors, the high-efficiency particulate air (HEPA) technology is expected to dominate the market during the forecast period.
Indonesia Expected to Dominate the Market
- As of 2020, Indonesia stood at ninth position in terms of the most polluted country, globally, with an average of 40.7 µg/m³ PM2.5 concentration weighted by population. According to the World Air Quality report, in 2020, Indonesia was the most polluted country in Southeast Asia. Among the 15 most polluted countries in Southeast Asia, three cities are from Indonesia.
- Moreover, as of 2020, South Tangerang, Bekasi, and Jakarta were the three most polluted cities in the country, with the highest annual average of PM2.5 concentrations coming from South Tangerang city (74.9 µg/m³ PM2.5 concentration).
- Seasonal agricultural burning practices, seasonal forest fires, rapid urban development, open burning of household waste, and reliance on coal-based energy are the primary sources of particulate pollution in Indonesia. Key cities, such as Jakarta, Badung, and Denpasar, all experienced worse air quality in 2019 compared to the previous year, primarily as a result of the escalated open burning in July through October 2019.
- Although the COVID-19 pandemic has led to an improvement in air quality globally, cities, such as Jakarta in Indonesia have consistently recorded high PM2.5 levels, which have been exacerbated by coal-fired plants working in the vicinity of the city. Moreover, Indonesia is set to build more coal-fired power plants in Jakarta, which may lead to more air pollution and increase the adoption of air purifiers.
- Moreover, in September 2020, Sharp's air purifier equipped with plasma cluster technology, which generates positive hydrogen ions and negative oxygen ions and deactivates some types of viruses, registered a fivefold increase in sales in Indonesia. Nearly 10,000 air purifiers equipped with Sharp's plasmacluster technology were being sold every month, as compared to around 2,000-3,000 units before the pandemic. This helps in increasing the demand for air purifiers in Indonesia soon.
- Therefore, based on the above-mentioned factors, Indonesia is expected to dominate the air purifier market in Southeast Asian region during the forecast period.
The Southeast Asia air purifier market is fragmented. Some of the major players include Daikin Industries, Ltd., Sharp Corporation, Koninklijke Philips N.V., IQAir, and Dyson Ltd.
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Table of Contents
1.2 Market Definition
1.3 Study Assumptions
4.2 Market Size and Demand Forecast in USD billion, till 2026
4.3 Recent Trends and Developments
4.4 Government Policies and Regulations
4.5 Market Dynamics
4.6 Supply Chain Analysis
4.7 Porter's Five Forces Analysis
4.7.1 Bargaining Power of Suppliers
4.7.2 Bargaining Power of Consumers
4.7.3 Threat of New Entrants
4.7.4 Threat of Substitutes Products and Services
4.7.5 Intensity of Competitive Rivalry
4.8 Assessment of COVID-19 Impact on the Industry
5.1.1 High-efficiency Particulate Air (HEPA)
5.1.2 Other Filtration Technologies (Electrostatic Precipitators (ESPs), Ionizers and Ozone Generators, etc.)
5.4.7 Rest of Southeast Asia
6.2 Strategies Adopted by Leading Players
6.3 Company Profiles
6.3.1 Daikin Industries, Ltd.
6.3.2 Sharp Corporation
6.3.3 LG Electronics Inc.
6.3.4 Unilever PLC
6.3.5 Dyson Ltd
6.3.6 Panasonic Corporation
6.3.7 Koninklijke Philips N.V.
6.3.9 Samsung Electronics Co., Ltd.
6.3.10 WINIX Inc.
6.3.11 Xiaomi Corp.
6.3.12 Amway (Malaysia) Holdings Berhad
A selection of companies mentioned in this report includes:
- Daikin Industries, Ltd.
- Sharp Corporation
- LG Electronics Inc.
- Unilever PLC
- Dyson Ltd
- Panasonic Corporation
- Koninklijke Philips N.V.
- Samsung Electronics Co., Ltd.
- WINIX Inc.
- Xiaomi Corp.
- Amway (Malaysia) Holdings Berhad