Italy has emerged as a major exporter of kitchen appliances to various neighboring European countries. Increasing production of small kitchen appliances is giving rise to the demand in the domestic market and rising exports to other countries. Smartness and connectivity have emerged as a dominant trend in the market. Quality of life for households is raising the demand for kitchen appliances in the country. The main exporting destinations for Italy are Germany, France, United Kingdom, and the Russian Federation. Made in Italy Kitchen appliances are highly regarded by other countries in the world that includes small kitchen appliances. The category includes hobs, hoods, kitchens, ovens, sous-vide appliances which are regarded in the market.
Convenience is becoming increasingly important to consumers as they need to save time. Freestanding blenders and integrated cooking appliances are also posed to grow in the market. IoT and connected small appliances that can be switched off and on using sound and voice commands are also gaining popularity in the market. The market was hit severely by the coronavirus pandemic and outlook for 2021 and beyond look restrained for Italy kitchen appliance market as there were lower consumer confidence and minimal growth in private consumption. Apart from this, there were standard lockdown protocols, which may hit retailers. However, there was a demand increase for both medium-sized and small-sized appliances in the country.
Key Market Trends
The Small Kitchen Appliances are Driving the Kitchen Appliances Market in Italy
With the reducing purchasing powers, low YoY GDP growth, and high rate of unemployment, the category of kitchen appliances in Italy is only driven forward by smaller ticket-sized appliances common in the kitchen, such as mixers, coffee makers, air fryers, toasters, and other non-cooking kitchen items. The economy is not in the favor of the market. The real estate is stagnant with a house purchase in halt and house refurbishing to let out is driving the market for kitchen appliances, especially the small kitchen appliances.
Small kitchen appliances are driving the market while there is also growing demand for multi-purpose and functional kitchen appliances. They are one of the most popular items in the kitchen appliance market. With the multi-purpose appliance consumer can boil, braise, bake and fry with a single appliance. Similarly, Players are increasingly focussing on premium products with added value in terms of design, performance, energy-saving capabilities, connectivity, and smart features. Energy efficiency is a major trend in consumer appliances, which is playing a role in driving up unit prices.
The Share of Smart and Connected Appliance in Italy Kitchen Appliance Market is on Rise
The Italian market for smart home solutions is rapidly growing, which in turn, increases the demand for smart kitchen appliances from households. The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled or are equipped with sensors designed to auto manage the appliances. Smart appliances alone are expected to drive this category ahead to achieve higher growth rates.
In the smart kitchen appliance sector, refrigerators, which are connected and controlled by an app and in some cases equipped with voice assistants, are continuing to drive the sector’s growth. Technologies, such as operating a coffee machine vocally, and other trends are also growing quickly and demanded by consumers. Artificial intelligence, along with the interface with which users manage their smart homes, is gaining momentum in Italian consumers. Technology savvy and energy-efficient products are concerns that are developing before the purchase of these products
The report covers major international players operating in the Italy kitchen appliances market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
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Table of Contents
1.2 Scope of the Study
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Porters Five Force Analysis
4.6 Insights on Technology Adoption on Kitchen Appliances
4.7 Impact of COVID-19 on the Market
5.1.1 Food Preparation Appliances
5.1.2 Small Cooking Appliances
5.1.3 Large Kitchen Appliances
5.1.4 Other Product Types
5.2 Distribution Channel
5.2.1 Multi-brand Stores?
5.2.2 Exclusive Stores?
5.2.4 Other Distribution Channels
6.2 Company Profiles
6.2.3 Signature Kitchen Suites
6.2.6 Haier Group
6.2.10 AEG Italy*
A selection of companies mentioned in this report includes:
- Signature Kitchen Suites
- Haier Group
- AEG Italy