Australia Kitchen Appliances Market - Growth, Trends, Covid-19 Impact, and Forecasts (2021 - 2026)

The Australian kitchen appliances market is anticipated to grow at a higher CAGR rate during the forecast period on account of growing demand for product up-gradation, the emergence of the e-commerce industry, and rapid urbanization. Moreover, busy schedules and rapid changes in lifestyle are further fueling the demand for kitchen appliances which make life more comfortable and easier. Additionally, new innovations in technology and rising investments over research and development of various electric kitchen appliances are anticipated to drive the growth of the Australian kitchen appliances market during the forecast period. There is also rapid change in the way consumers shop for kitchen appliances. Residential building construction is forecast to increase over the period, supporting industry growth. In addition, household incomes are projected to rise over the next five years, with consumer sentiment remaining positive. The current disposable income of Australia is USD 1191.8 billion which showed an increase of 2% compared to that of the previous year, which is a good sign for the industry. The performance of the Australian kitchen appliance market is expected to improve in the coming years due to the strong demand for appliances from the retail level.

2020 saw more than one-third of consumers replace existing appliances, particularly those used multiple times each day such as kettles, toasters, and microwaves. However, there was also substantial growth of 15 to 25% for appliance categories used less frequently including air fryers, snack makers, blenders, and cookers. Future purchase intent remains strong, and the highest demand is expected to be among air fryers, coffee machines and fridges or freezers. There were also appliances purchased as part of kitchen renovations, with more than half of those renovating in the past 12 months purchasing small appliances as well as major appliances to ‘kit out’ their kitchen.

Key Market Trends

Dishwashers, Coffee Machines, and Freezers are High on Demand

With the increase in the number of households and rise in disposable income the demand for dishwashers, coffee machines, and freezers are on the rise in Australia. Household appliance ownership survey shows a high penetration rate of a certain appliance in Australia. For example, the Kitchen Appliances such as refrigerators, microwaves, toasters, and other small kitchen appliances have more than an 80% penetration rate so, that product demand is driven by replacement purchase. But for the products like dishwashers, coffee machines and standalone freezers have a low penetration rate in Australia so the new purchase of these items will drive the demand in the future.

New South Wales and Victoria are Leading Locations for Kitchen Appliance Industry

Most of the kitchen appliance industry’s products are imported from foreign manufacturers. As a result, for many companies being located near the major ports can help to reduce transportation costs. The kitchen as well as household appliance industry is heavily concentrated in New South Wales and Victoria, which accounts for over 65% of establishments in the country. Both New South Wales and Victoria serve as national transport and distribution hubs. With Port of Melbourne receiving nearly one-third of imported goods in Australia. States and territories that do not operate major ports account for smaller shares of appliance industry activity.

Competitive Landscape

The Australian Kitchen Appliances industry is fragmented with many players operating in the market. Many international players have their presence in the kitchen appliance market of Australia. Major players include Samsung Electronics, Electrolux, LG Electronics, Haier Group, Miele, Breville Group, Smeg, Artusi Appliances, ILVE, and Westinghouse. Samsung is the market leader in the kitchen appliance industry in Australia.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support