Europe Personal Care Packaging Market - By Primary Material, Personal Care Products (Baby Care, Bath and Shower, Oral Care, Skin Care, Sun Care, Frangrances and Others), Products (Bottles, Cans, Tubes, Jars, Pouches and Others), Country, Trends, Fore

The personal care packaging market was valued at USD xx million in 2020 and is expected to reach USD xx million by 2026, registering a CAGR of xx%, during the forecast period of 2021-2027.

The impact of Covid-19 on the personal care packaging industry is mixed. The demand of some products have reached heights during this pandemic. The packaging demand for healthcare, baby care, skin care have raised sharply. But the demand for luxury, homecare products have declined. The impact depends on the exposure to differnt regions and portfolio of the packaging players.

The packaging of personal care is done for avariety of products like cosmetics, soaps, shampoos, baby creams, toiletries and oil. The forms of packages of personal care include pumps, boxes, bottles made up of various materials like plastics, glass, paperboard, rasin, metal and others. Changing in consumer lifestyles, rapid urbanization, advancing packaging technology attracts the customers to use these packaged products.

Rising consumption of cosmetic and beauty products coupled with increasing advance innovation in packaging technology is projected to propel the market. The rise in the demand for hair and skin products, rising awareness about envirnmental friendly and healthy living are expected to fuel the growth of the market.

More growth opportunity is forecasted for its lighter nature, cost effectiveness and high durablity, but strict regulations for the safety packaging is somehow hampering the exponential growth. Environment is a prominent part of the personal care sector. Recent studies shows that owners of the brands are focussed upon the demand for nature-friendly packaging, environmental products and recycled packaging.

Innovation in the product packaging is creating huge oppertunities opportunities within the industry. Growth is happening with the incerasing purchasing power, interest towards eco-friendliness. Focussing on easy, multi-functional, sustainable, convenient resources are some of the major drivers of the market.

Key Market Trends

"Skincare" to Occupy Major Share

The Skincare market of Europe is projected to reach USD 1,584 million by 2028 from USD 1,299 million which is the current market value. There is a sudden decline in the market's growth and demand in the pre-pamdemic level. The growth of the cosmetics and personal care industry owing it to the consumer's beauty and health awareness and rising in desposable income.

Cosmetics products is one of the primary element that is driving the skincare market. The demand for high quality/grade packaging is increased due to the need for the preservation of costly and valuable cosmetic products from the outer factors which include moisture, nheat, wind and bacteria.

These products are often used for beautifying and improving features of the external body parts, which enables an user to look more beautiful and attractive. Routine changes like insufficient sleep, busy work-life, unhealthy food habits encourages the customers to shift towards the cosmetics. These are the factors that leads to flourish the demand of cosmetic products, which is boosting the Europe's Personal care packing market.

The growing awareness and concern towards the conditions and sustainability of the environment among the customers, has increased the demand for environmental friendly and recyclable packaging. These forced the manufacturers to invest in eco-friendly and green packaging.

Germany to Hold the Largest Market Share of Personal care of Europe

Germany's personal care and beauty products market is estimated to grow at a CAGR of 4.8%. Within the indsutry of personal care and beauty, Germany is known for their natural products which are free of harmful chemicals and synthetics. These products are generally made up of plants as active ingredient and essences of herbs, which have huge damand in the market and it is projected that in the forcasted period it will likely grow.

Germany is having the largest cosmetics market in Europe, followed by United Kingdom and France. It is observed that the drug stores have the largest distribution channel in personal care and beauty industry, because of their wide variety of beauty brands and convinient location. The toiletries and cosmetic market of Germany is mainly driven by younger customers and women. They are willing to spend a lot on the offerings.

Germany's personal care and beauty products market is segmented grooming products like Facial care Products, Hair care products, oral care, shower gel, men's grooming, antiperspirants and deodorants. The cosmetics/makeups products are generally facial cosmetics, lip makeup, eye cosmetic, nail makeup, hair colouring and styling products.

By distribution channels, it can be catagorised as retail stores, hypermarket, supermarkets, convinient stores, drug stores, speciality stores, pharmacies, online retail stores etc. The country is witnessing a higher demand for natural products over synthetic products because customers are seeking healthier and less harmful offerings.

People of Germany are stifled by high treatment costs and stortage of time, so a new product line came into action with disruptive innovations. It is done through DYI home usage packets which takes care of all the treatments.

Competitive Landscape

The personal care packaging market is competitive because of the presence of many players running their business in national and international boundaries. The market is mildly concentrated with the presence of major players like Alpla, AMCOR Limited, Bemis Company Inc., Sonoco products Comapany, Rexam, Winpak Ltd and others.

February 2020- Silgan Holdings Inc acquired Cobra Plastics, Inc. The combination of aurosol dispensing systems and actuators and cobra's over cap product line helped Silgan offer a range of integrated solutions, which include functional over caps. It will able to meet the unique needs of the customers

March 2020- Aptar came up with the world's recycled skin care beauty packaging cirtified by ISCC, International Suatainaility and Carbon Certification and it is used in the relaunch of renouned REN Clean Skincare's moisturizer. This packaging material is compliant for use for both coametics and food.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support