Online Travel Market in Latin America - Growth, Trends, COVID-19, and Forecasts (2023-2028)

Online Travel Market in Latin America is expected to achieve a CAGR of 7% during the forecast period. Between 2010 and 2019, the region experienced an increase of roughly 60% in international tourist arrivals, though the COVID-19 pandemic caused a strong reverse. Mexico is the main thriving force for the Latin American tourism sector. Even during the COVID-19 pandemic, Mexico was the region's leading country for international tourism, registering more than the combined total of the other countries on the list.

The online travel market in the Latin American region is expanding with the help of several factors driving the region's current economic growth. Factors including investment stimulation by regional governments and increased skilled labor are causing a surge in new business arrivals from outside the region. Similarly, the increasing middle class worldwide and their growing interest in exploring more countries, coupled with the elimination of visas required between nations, have caused an even greater spike in tourists who are venturing further than the confines of their national borders.

The growing number of travelers in Latin America has benefited both regional and international airlines and hotel chains that drive the market studied. Increased tourist demand in countries such as Argentina, Chile, Colombia, and Mexico has led international hotel chains to focus on stronger presence in the region and expand their service offerings in the region.

The tourism sector has been transformed by the use of e-commerce. In a population where 60% of people have access to the Internet, more and more Latin travellers are using different mobile applications and internet platforms to reserve hotels, book tours and organize transport, foregoing traditional travel agencies, thus helping the market to expand further in the region.

Latin America Online Travel Market Trends

Growing Tourism Sector is Helping the Market to Grow Further

The tourism sector, the parent market for the online travel market in the region, has been helping the market record more revenues during the review period. However, in 2020, the tourism market was one of the most hit due to the COVID-19 pandemic. As the situation is returning to normal in most countries worldwide, the online travel market is anticipated to return to the growth track slowly during the forecast period. Tourism in many parts of the world including Latin America has seen an increase in the later half of the year 2021 after the pandemic restrictions were lifted. Increased tourism is also primarily due to rising disposable income across the globe. Factors such as the growing interest of the young generation to visit affordable and unexplored destinations for traveling are also driving the online travel market in Latin America.

Growing Internet Penetration Rate is Driving the Market

The penetration of smartphones and internet connection is improving all over Latin America. This is already increasing the chances of online purchases, and more opportunities are opening daily. Latin Americans are tech-savvy and love to be connected. Consumers are becoming more confident about online security processes. The mobile ecosystem in Latin America continues to thrive and is experiencing rapid innovation, driven by growth in new technologies, services, and use cases. Mobile operators across the region are contributing significantly to the Internet of Things (IoT) market and implementing the necessary infrastructure to take advantage of it.

Latin America Online Travel Market Competitor Analysis

The online travel market in Latin America is expected to be competitive with the presence of major players like Airbnb, Despegar, Trivago, CVC Corp, and Booking.com, among others. The market is still expected to be slightly consolidated, with Despeger holding a significant market share.

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