North America Personal Care Packaging Market - By Primary Material, Personal Care Products (Baby Care, Bath and Shower, Oral Care, Skin Care, Sun Care, Frangrances and Others), Products (Bottles, Cans, Tubes, Jars, Pouches and Others), Country, Tren

The North America Personal Care Packaging Market ws expected to register a CAGR of 4.3% during the forecast period (2021-2026).The impact of covid-19 pandemic negatively impacted the personal care packaging market, due to huge disruption in supply chain which resulted in closures of factories. The demand for luxury, personal care, homecare products have declined. Moreover people are working from home so they are having fewer occasions of going outside, so it is resulting in the decline of usage of cosmetics, make-ups, hair wash, shaving creams etc. The impact depends on the exposure to different regions and portfolio of the packaging players.

Personal care packaging is important for the cosmetic and beauty industry since it enriches visual appeal and increase the aesthetic value of product. The rise in the demand for hair and skin products, rising awareness about environmental friendly and healthy living are expected to fuel the growth of the market. This is the reason many players are investing in attractive packaging for skin care, haircare and deodorants. Oral care is also gaining the market as people have become more conscious about their oral hygines and problems.

Cosmetic packaging is the most significant part of Personal care packaging. It has grown significantly in the recent years. This industry requires most varied packaging requirements than other industries. The materials used can vary from glass, metal, paper, plastics, polymers and others. The sizes and shapes of the containers vary for different personal care products and brands.

The packaging is done for a large variety of products like shampoos, cosmetics, skin care, oral cares, oils, deodorants, etc. Plastics dominate the market for its lightweight properties, non-corrosivenes, low price and durability. Rising consumption of cosmetic and beauty products coupled with increasing advance innovation in packaging technology is projected to propel the market.

Key Market Trends

Haircare to occupy Major Share

Hair care brands are known for their elegant packaging, which they use both in their salon and beyond. The retail segment of hair care is very competitive. The brands rely a lot on the packaging to attract the customers. Most of them use gloss printing techniques and sensory elements in their packaging to make them attractive. Mostly haircare products use jar packaging like single-wall jars, double-wall jars, metal shield jars, acrylic jars.

Jars can hold large volumes of creams, gels, waxes, pomades and balms pastes. Generally, low profile jars of plastics or glasses are used for high-end creams, gels, lotions and travel-sized packagings. Recently TerraCycle partnered with Herbal Essences to create recyclable conditioner and shampoo bottles with 25% beach plastic.

The purchasing power of the individuals increased, resulted in improved lifestyles. The hair care market is at its peak and it is also expected to grow during the forecasted period. the packaging products are segmented on the basis of the form of the product. Oil is the most prominent segment in the hair packaging market. The advanced packaging are done considering the form, temperature, composition and quantity.

North America is expected to be in the third rank in the hair care market. Introduction of new hair products, increasing research and advanced innovations are the key drivers for the growth of the market.

United States to Hold the Largest Market Share

The United States is leading in personal care products, like hair care, cosmetics, fragrances etc. According to a study by the Brazilian Association of Personal Hygiene, Cosmetics and Perfumery in 2018, The United States was named as the most expensive cosmetics industry in the world, which generates a revenue around USD 89.5 billion. The leading players of their market are Unilever, L'Oreal, Procter & Gamble Co. and others.

The personal care market of the United States is experiencing a high demand for premiumization with the global trend. The demand is increasing for the premium packaging and advanced innovation. Recently, Estee Lauder launched the "Bobbi Brown Art Stick Liquid Lip" into a new cosmetic container, which offers convinience in applying the lipstick. This type of premiumization is the driving force of the upscale packaging specialty cosmetic containers.

The country is also experiencing an increase in use of the e-commerce channels by the consumers to buy or procure personal care products. the online sales is expected to grow in the forecasted period. The consumer market in the United States is experiencing a demand for cosmetic and beauty products due to customer perception.

The government of the United states has proposed a bill which is expected to regulate the products before labeled as natural. This is used to provide a more detailled information about the ingredient before the labeling is done.

Competitive Landscape

The personal care packaging market is competitive because of the presence of many players running their business in national and international boundaries. The market is mildly concentrated with the presence of major players like AMCOR Limited, AptarGroup Inc., Silgan Holdings, Albéa Group, Plastipak and others.

February 2020- Silgan Holdings Inc acquired Cobra Plastics, Inc. The combination of aurosol dispensing systems and actuators and cobra's over cap product line helped Silgan offer a range of integrated solutions, which include functional over caps. It will able to meet the unique needs of the customers

March 2020- Aptar came up with the world's recycled skin care beauty packaging cirtified by ISCC, International Suatainaility and Carbon Certification and it is used in the relaunch of renouned REN Clean Skincare's moisturizer. This packaging material is compliant for use for both coametics and food.

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• The market estimate (ME) sheet in Excel format
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