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Japan E-commerce Payment Market Forecast 2021-2026, Industry Trends, Share, Insight, Growth, Impact of COVID-19, Opportunity Company Analysis

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  • 95 Pages
  • October 2021
  • Region: Japan
  • Renub Research
  • ID: 5459134
E-commerce payment implies digitally purchasing products and services, paying for a merchant using an electronic platform. Moreover, the digital payment method, without the use of cash or cheques, is often regarded as an online or mobile payment network. Japan has a well-developed e-commerce market and has registered sustainable growth over the years, supported by high mobile and online penetration and high consumer preference for online transactions. Consumers are increasingly shifting from cash to online payments. According to the publisher, Japan's E-commerce Payment Market is projected to reach US$ 297.87 Billion by 2026

In recent years, the e-commerce payment industry in Japan has been undergoing tremendous growth. It is projected to accelerate as the trend is moving toward mobile purchases and online shopping. Moreover, with the reputation for embracing technology and being at the forefront of digital innovation, Japan's e-commerce payments growth has been accelerated by ease and convenience. As per our analysis, despite Japan's typically rapid adoption of new technologies, mobile commerce payment uptake remains relatively low, accounting for more petite than the e-commerce payment market. An ongoing inclination can describe this for desktops and a large ageing population, which is more reluctant than younger generations to adopt smartphones

By Payment Method, Card, Cash, Bank Transfer, and Digital Wallet have become the most commonly used e-commerce payment mechanisms in Japan. As per our analysis, the card is the most popular online payment method in Japan, with bank transfer the next on the list. Among all the types of cards, credit cards are more likely to be used than debit cards to complete an online shopping transaction. Bank transfers, known as furikomi, are the second-most utilized payment method in Japan. PayEasy, a popular domestic bank transfer service, offers the ability for shoppers to pay at post offices, banks, and automated teller machines in Japan

In addition, By Segment, the primary five categories contributing to the Japan E-commerce Payment Market are food & personal care, furniture & application, toys, hobby & DIY, electronics & media, and fashion. The e-commerce market in Japan presents an opportunity for international merchants to court an audience with money to pay and an urge for fashion, electronics & media & toys, hobby & DIY. Moreover, Japan's unique online shopping events also boost e-commerce payment growth. Japan's E-commerce Payment Industry is likely to grow at a CAGR of 7.01% from 2020-2026.

The Japanese merchants are adopting on-premise digital payment solutions owing to security-related benefits. The on-premise digital payment solutions help enterprises improve their security level and thereby increase customer satisfaction. Besides, in Japan, numerous platforms are operating through a wide array of products & services. A few names can also be highlighted for especially standing out due to their importance in the Japanese economy. Rakuten Group, Suica, PayPay, Origami, and merPay are some of the few renowned platforms operating in the E-commerce Payment Market. Our research suggests that Japan's E-commerce Payment Industry was US$ 198.36 Billion in 2020.

COVID-19's impact on Japan's e-Commerce payment market:

As the government of Japan has declared a state of emergency due to the pandemic COVID-19, the online payment market in Japan was widely accepted in a rapid accelerated motion since the first half of 2020. Furthermore, with social distancing rules in Japan and the closure of many brick-and-mortar stores, shoppers also embraced online channels even for day-to-day shopping. As Japanese consumers embrace online shopping, the use of electronic payments is expected to rise further as consumers are moving aside from cash-based payments due to fear of getting infected and ease of making transactions

This report “Japan's E-commerce Payment Market, Forecast Market Analysis (E-Commerce Payment Market and M-Commerce Payment Market), Payment Method (Card, Cash, Bank Transfer, Digital Wallet and Other), By Segment (Food & Personal Care, Furniture & Application, Toys, Hobby, DIY, Electronics & Media and Fashion), Companies (Rakuten Group, Suica, PayPay, Origami, and merPay)” provides a detailed analysis of Japan eCommerce Payment Industry

Japan eCommerce Payment Market Analysis has been done from 2 viewpoints:

1. E-Commerce Payment Market
2. M-Commerce Payment Market

Payment Method - Japan Ecommerce Payment Market has been covered from 5 viewpoints:

1. Card
2. Cash
3. Bank Transfer
4. Digital Wallet
5. Other

Segment - Japan e-commerce Market has been covered from 5 viewpoints:

1. Food & Personal Care
2. Furniture & Application
3. Toys, Hobby, DIY
4. Electronics & Media
5. Fashion

Company Insights:

  • Overview
  • Recent Development

Company Analysis:

1. Rakuten Group
2. Suica
3. PayPal
4. Origami
5. merPay

Table of Contents

1. Introduction2. Research Methodology3. Country Profile4. Survey Insights5. Executive Summary
6. Market Dynamics
6.1 Growth Drivers
7. Japan eCommerce Payment Market Analysis
7.1 E-Commerce Payment Market
7.2 M-Commerce Payment Market
8. Market Share Analysis
8.1 By Payment Method
8.2 By Segment
9. Payment Method - Japan Ecommerce Payment Market
9.1 Card
9.2 Cash
9.3 Bank Transfer
9.4 Digital Wallet
9.5 Other
10. Segment - Japan eCommerce Market
10.1 Food & Personal Care
10.2 Furniture & Application
10.3 Toys, Hobby, DIY
10.4 Electronics & Media
10.5 Fashion
11. Company Analysis
11.1 Rakuten Group
11.1.1 Overview
11.1.2 Recent Development
11.2 Suica
11.2.1 Overview
11.2.2 Recent Development
11.3 PayPal
11.3.1 Overview
11.3.2 Recent Development
11.4 Origami
11.4.1 Overview
11.4.2 Recent Development
11.5 merPay
11.5.1 Overview
11.5.2 Recent Development
List of Figures:
Figure-01: Japan E-Commerce Payment Market and Forecast, 2020 - 2026
Figure-02: Japan M-Commerce Market (Excluding M-commerce) and Forecast, 2020 - 2026
Figure-03: Japan Internet Users: % of Population for year 2015 & 2020
Figure-04: Average Internet Speed in Japan for year 2015 & 2020
Figure-05: Devices and Connection per Capita in Japan for year 2015 & 2020
Figure-06: Average Traffic per Capita per Month in Japan for year 2015 & 2020
Figure-07: Japan eCommerce Payment Market (Billion US$), 2017 - 2020
Figure-08: Forecast for - Japan eCommerce Payment Market (Billion US$), 2021 - 2026
Figure-09: Japan mCommerce Payment Market (Billion US$), 2017 - 2020
Figure-10: Forecast for - Japan mCommerce Payment Market (Billion US$), 2021 - 2026
Figure-11: Payment - Card Method Market (Billion US$), 2017 - 2020
Figure-12: Payment - Forecast for Card Method Market (Billion US$), 2021 - 2026
Figure-13: Payment - Cash Method Market (Billion US$), 2017 - 2020
Figure-14: Payment - Forecast for Cash Method Market (Billion US$), 2021 - 2026
Figure-15: Payment - Bank Transfer Method Market (Billion US$), 2017 - 2020
Figure-16: Payment - Forecast for Bank Transfer Method Market (Billion US$), 2021 - 2026
Figure-17: Payment - Digital Wallet Method Market (Billion US$), 2017 - 2020
Figure-18: Payment - Forecast for Digital Wallet Method Market (Billion US$), 2021 - 2026
Figure-19: Payment - Other Method Market (Billion US$), 2017 - 2020
Figure-20: Payment - Forecast for Other Method Market (Billion US$), 2021 - 2026
Figure-21: Segment - Food & Personal Care Market (Billion US$), 2017 - 2020
Figure-22: Segment - Forecast for Food & Personal Care Market (Billion US$), 2021 - 2026
Figure-23: Segment - Furniture & Application Market (Billion US$), 2017 - 2020
Figure-24: Segment - Forecast for Furniture & Application Market (Billion US$), 2021 - 2026
Figure-25: Segment - Toys, Hobby & DIY Market (Billion US$), 2017 - 2020
Figure-26: Segment - Forecast for Toys, Hobby & DIY Market (Billion US$), 2021 - 2026
Figure-27: Segment - Electronics & Media Market (Billion US$), 2017 - 2020
Figure-28: Segment - Forecast for Electronics & Media Market (Billion US$), 2021 - 2026
Figure-29: Segment - Fashion Market (Billion US$), 2017 - 2020
Figure-30: Segment - Forecast for Fashion Market (Billion US$), 2021 - 2026
List of Tables:
Table-01: Country Profile
Table-02: Payment Preferences
Table-03: Payment Method
Table-04: Purchases Online
Table-05: Purchased Online in the last 3 Months
Table-06: Trends in Population in Japanese Population
Table-07: Japan E-Commerce Payment Market Share by Payment Method (Percent), 2017 - 2020
Table-08: Forecast for - Japan E-Commerce Payment Market Share by Payment Method (Percent), 2021 - 2026
Table-09: Japan E-Commerce Payment Market Share by Segment (Percent), 2017 - 2020
Table-10: Forecast for - Japan E-Commerce Payment Market Share by Segment (Percent), 2021 - 2026

Companies Mentioned

  • Rakuten Group
  • Suica
  • PayPal
  • Origami
  • merPay


In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.

Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.

Primary Research

The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research

The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts