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Potato Chips Market Global Forecast 2021-2028, Industry Trends, Share, Insight, Growth, Impact of COVID-19, Opportunity Company Analysis

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  • 90 Pages
  • October 2021
  • Region: Global
  • Renub Research
  • ID: 5459148
Potato chips are one of the most extensively consumed snacks across the world. These are thin potato slices that have been seasoned and fried till crisp. Potato chips are trendy amongst all age groups, especially the young population worldwide. Moreover, supported by changing lifestyles, consumers are globally opting for potato chips as an easy food option, known as authentic and natural snack options with health & wellness attributes. According to the publisher, Global Potato Chips Market is projected to reach US$ 43.8 Billion by 2028

Factors Driving Potato Chips Demand Globally

Demand for potato chips continues to rise significantly worldwide with the emerging trend of westernization of food and consumption patterns. Moreover, a growing economy, a rise in middle-class population and increasing urbanization are other factors. Besides, with the increase of infrastructure development such as metro stations, cinema halls, airports and others, the demand is anticipated to rise further in the developing countries across the globe

Worldwide Potato Chips Industry is likely to grow with a CAGR of 3.92% from 2020-2028

Based on the product, the global potato chips market is segmented into; Plain sand flavoured chips. Moreover, the flavoured segment is estimated to be the fastest-growing segment due to the factors such as choice and availability of flavour and growing demand in the young population inclination towards taste. In the coming years, the development of newer flavours to meet the taste bents of diverse consumers is the answer to surviving in the global potato chips market

COVID-19 Impact on Potato Chips Market Globally

In 2019, the outbreak of COVID-19 had a significant impact on Global Potato Chips Market. One of the biggest reasons for the decline in the market amidst COVID-19 is the empty grocery shelves shown due to supply chain hurdles. Moreover, despite the disturbances in the supply chain of potatoes, the extorted lockdown beyond the world and widespread work from home scenario actively supported the at-home food consumption and extension in snack stocks, which, in turn, augmented the demand for potato chips in 2020. Hence, the COVID-19 pandemic resulted in the generation of opportunities for numerous private players to arise in the markets to purvey the inflated demand for potato chips

Online Retailing Category is expected to be the fastest Expanding Segment

In this report, we have studied the global potato chips market by distribution Channel into Supermarket/Hypermarket, Convenience Stores and Others. Due to the availability of bulk purchase discounts, the rapid expansion in the number of food stores, top quality chips at preferred rates, and the low danger of bad debts. The Super Market category holds the most significant share. Due to factors such as the availability of a wide selection of flavours of potato chips and crisps, quick accessibility, and easy cost comparison across various types of chips, the Online Retailing category is expected to be the fastest expanding segment over time

Asia-Pacific was the fastest expanding market for the Potato Chips Industry

Based on Geography, the consumption levels for potatoes chips vary extensively across regions across the globe and have a massive scale in the salty snacks’ category. Change in lifestyles, technological improvements, increased investment in developed countries of the region, and a taste preference contributes to the rise of the potato chips industry. Similarly, Asia-Pacific is expected to be the fastest expanding for the Industry and thereon, supported by surge incomes in developing countries such as India and China, younger population, and a choice for western lifestyles

Global Potato Chips Market Size was US$ 32.2 Billion in 2020

Notwithstanding, Potato Chips Industry is very large and is dominated mainly by multiple manufacturers. The global potato chips market is highly imploding with numerous small and large manufacturers who compete in terms of prices and quality. In our report, some of the leading players operating in the market studied are General Mills, Kellogg’s Company, The Kraft Heinz Company and PepsiCo Inc

This report “Global Potato Chips Market by Product type (Plain Chips & Flavored Chips), Distribution Channel (Super Market/Hyper Market, Convenience Stores, Others), Region (North America, Europe, Asia-Pacific’s, ROW), Company (General Mills, Kellogg’s Company, The Kraft Heinz Company, PepsiCo Inc.)” provides comprehensive details about Potato Chips Industry Globally

Product Type - Market breakup from 2 viewpoints

1. Plain Chips
2. Flavored Chips

Distribution Channel - Market breakup from 3 viewpoints

1. Supermarket/Hypermarket
2. Convenience Stores
3. Others

Region - Market breakup from 4 viewpoints

1. North America
2. Europe
3. Asia-Pacific
4. Rest of World

All companies have been covered into 3 viewpoints

  • Overviews
  • Recent Developments
  • Revenues

Company Analysis

1. General Mills
2. Kellogg’s Company
3. The Kraft Heinz Company
4. PepsiCo Inc.

Table of Contents

1. Introduction2. Research & Methodology3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Global Potato Chips Market
6. Share Analysis - Global Potato Chips Market
6.1 By Product Type
6.2 By Distribution Channel
6.3 By Region
7. Product Type - Global Potato Chips Market
7.1 Plain Chips
7.2 Flavored Chips
8. Distribution Channel - Global Potato Chips Market
8.1 Supermarket/Hypermarket
8.2 Convenience Stores
8.3 Others
9. Region - Global Potato Chips Market
9.1 North America
9.2 Europe
9.3 Asia-Pacific
9.4 Rest of World
10. Company Analysis
10.1 General Mills
10.1.1 Overview
10.1.2 Recent Development
10.1.3 Financial Insight
10.2 Kellogg’s Company
10.2.1 Overview
10.2.2 Recent Development
10.2.3 Financial Insight
10.3 The Kraft Heinz Company
10.3.1 Overview
10.3.2 Recent Development
10.3.3 Financial Insight
10.4 PepsiCo Inc.
10.4.1 Overview
10.4.2 Recent Development
10.4.3 Financial Insight
List of Figures:
Figure-01: Global Potato Chips Market (Billion US$), 2017 - 2020
Figure-02: Forecast for - Global Potato Chips Market (Billion US$), 2021 - 2028
Figure-03: Product Type - Plain Chips Market (Million US$), 2017 - 2020
Figure-04: Product Type - Forecast for Plain Chips Market (Million US$), 2021 - 2028
Figure-05: Product Type - Flavored Chips Market (Million US$), 2017 - 2020
Figure-06: Product Type - Forecast for Flavored Chips Market (Million US$), 2021 - 2028
Figure-07: Distribution Channel - Supermarket/Hypermarket Market (Million US$), 2017 - 2020
Figure-08: Distribution Channel - Forecast for Supermarket/Hypermarket Market (Million US$), 2021 - 2028
Figure-09: Distribution Channel - Convenience Stores Market (Million US$), 2017 - 2020
Figure-10: Distribution Channel - Forecast for Convenience Stores Market (Million US$), 2021 - 2028
Figure-11: Distribution Channel - Others Market (Million US$), 2017 - 2020
Figure-12: Distribution Channel - Forecast for Others Market (Million US$), 2021 - 2028
Figure-13: North America - Potato Chips Market (Million US$), 2017 - 2020
Figure-14: North America - Forecast for Potato Chips Market (Million US$), 2021 - 2028
Figure-15: Europe - Potato Chips Market (Million US$), 2017 - 2020
Figure-16: Europe - Forecast for Potato Chips Market (Million US$), 2021 - 2028
Figure-17: Asia Pacific - Potato Chips Market (Million US$), 2017 - 2020
Figure-18: Asia Pacific - Forecast for Potato Chips Market (Million US$), 2021 - 2028
Figure-19: Rest of World - Potato Chips Market (Million US$), 2017 - 2020
Figure-20: Rest of World - Forecast for Potato Chips Market (Million US$), 2021 - 2028
Figure-21: General Mills - Global Revenue (Million US$), 2016 - 2020
Figure-22: General Mills - Forecast for Global Revenue (Million US$), 2021 - 2026
Figure-23: Kellogg’s Company - Global Revenue (Million US$), 2016 - 2020
Figure-24: Kellogg’s Company - Forecast for Global Revenue (Million US$), 2021 - 2026
Figure-25: The Kraft Heinz Company - Global Revenue (Million US$), 2016 - 2020
Figure-26: The Kraft Heinz Company - Forecast for Global Revenue (Million US$), 2021 - 2026
Figure-27: PepsiCo Inc. - Global Revenue (Million US$), 2016 - 2020
Figure-28: PepsiCo Inc. - Forecast for Global Revenue (Million US$), 2021 - 2026
Figure-29: Campbell Soup Company - Global Revenue (Million US$), 2017 - 2020
Figure-30: Campbell Soup Company - Forecast for Global Revenue (Million US$), 2021 - 2026
List of Tables:
Table-01: Global - Potato Chips Market Share by Product Type (Percent), 2017 - 2020
Table-02: Global - Forecast for Potato Chips Market Share by Product Type (Percent), 2021 - 2028
Table-03: Global - Potato Chips Market Share by Distribution Channel (Percent), 2017 - 2020
Table-04: Global - Forecast for Potato Chips Market Share by Distribution Channel (Percent), 2021 - 2028
Table-05: Global - Potato Chips Market Share by Region (Percent), 2017 - 2020
Table-06: Global - Forecast for Potato Chips Market Share by Region (Percent), 2021 - 2028

Companies Mentioned

  • General Mills
  • Kellogg’s Company
  • The Kraft Heinz Company
  • PepsiCo Inc.


In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.

Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.

Primary Research

The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research

The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts