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Consumer Electronics Retail in Brazil - Market Summary, Competitive Analysis and Forecast to 2025

  • ID: 5459321
  • Report
  • August 2021
  • Region: Brazil
  • 34 Pages
  • MarketLine
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

FEATURED COMPANIES

  • Magazine Luiza SA
  • Via Varejo S.A.
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Consumer Electronics Retail in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The Consumer Electronics Retail market is comprised of the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. Communications equipment includes retail sales only of answer machines, fax machines, fixed-line telephones, mobile phone accessories and mobile phones. Computer hardware and software includes retail sales only of desktops and laptop computers, software, memory sticks, CD packs, hard disks and other data storage devices, computer peripherals, PDAs, organizers, calculators, and satellite navigation systems. Consumer electronics includes retail sales of CD players, DVD players and recorders, hi-fi systems, home theatres, in-car entertainment systems, portable digital radios, radios, televisions and video recorders, home use and portable games consoles. Household appliances includes major domestic appliances (air conditioners, dishwashers, dryers, freezers, hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and washing machines) plus minor domestic appliances (blenders, coffee machines, deep fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans). Photographic equipment includes camcorders, cameras, projectors, camera and camcorder accessories, binoculars and telescopes. All market data and forecasts are represented as a consumer expenditure in retailers which includes sales taxes (e.g. VAT) and figures presented are in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
  • The Brazilian consumer electronics market had total revenues of $29.1bn in 2020, representing a compound annual growth rate (CAGR) of 8.7% between 2016 and 2020.
  • Electrical and electronics specialists account for the largest proportion of sales in the Brazilian consumer electronics market in 2020, sales through this channel generated $9.9bn, equivalent to 34% of the market's overall value.
  • Sales of consumer electronics through online pureplay channels have been rising meteorically in Brazil, reflecting a global trend in consumer behavior.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the consumer electronics retail market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in Brazil
  • Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil consumer electronics retail market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Brazil consumer electronics retail market by value in 2020?
  • What will be the size of the Brazil consumer electronics retail market in 2025?
  • What factors are affecting the strength of competition in the Brazil consumer electronics retail market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in Brazil's consumer electronics retail market?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Magazine Luiza SA
  • Via Varejo S.A.
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is e-commerce shaping leading players' strategies?

8 Company Profiles
8.1. Via Varejo S.A.
8.2. Magazine Luiza SA

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables
Table 1: Brazil consumer electronics retail market value: $ million, 2016-20
Table 2: Brazil consumer electronics retail market category segmentation: $ million, 2020
Table 3: Brazil consumer electronics retail market geography segmentation: $ million, 2020
Table 4: Brazil consumer electronics retail market distribution: % share, by value, 2020
Table 5: Brazil consumer electronics retail market value forecast: $ million, 2020-25
Table 6: Via Varejo S.A.: key facts
Table 7: Via Varejo S.A.: Annual Financial Ratios
Table 8: Via Varejo S.A.: Key Employees
Table 9: Magazine Luiza SA: key facts
Table 10: Magazine Luiza SA: Annual Financial Ratios
Table 11: Magazine Luiza SA: Annual Financial Ratios (Continued)
Table 12: Magazine Luiza SA: Key Employees
Table 13: Brazil size of population (million), 2016-20
Table 14: Brazil GDP (constant 2005 prices, $ billion), 2016-20
Table 15: Brazil GDP (current prices, $ billion), 2016-20
Table 16: Brazil inflation, 2016-20
Table 17: Brazil consumer price index (absolute), 2016-20
Table 18: Brazil exchange rate, 2016-20

List of Figures
Figure 1: Brazil consumer electronics retail market value: $ million, 2016-20
Figure 2: Brazil consumer electronics retail market category segmentation: % share, by value, 2020
Figure 3: Brazil consumer electronics retail market geography segmentation: % share, by value, 2020
Figure 4: Brazil consumer electronics retail market distribution: % share, by value, 2020
Figure 5: Brazil consumer electronics retail market value forecast: $ million, 2020-25
Figure 6: Forces driving competition in the consumer electronics retail market in Brazil, 2020
Figure 7: Drivers of buyer power in the consumer electronics retail market in Brazil, 2020
Figure 8: Drivers of supplier power in the consumer electronics retail market in Brazil, 2020
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics retail market in Brazil, 2020
Figure 10: Factors influencing the threat of substitutes in the consumer electronics retail market in Brazil, 2020
Figure 11: Drivers of degree of rivalry in the consumer electronics retail market in Brazil, 2020
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Via Varejo S.A.
  • Magazine Luiza SA
Note: Product cover images may vary from those shown
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