Flavor Preferences - Identifying Consumer Flavor Preferences and related Motivations

Flavor Preferences - Identifying Consumer Flavor Preferences and related Motivations

Summary

This report details the flavor preferences of consumers worldwide, broken down by age and region, across eight consumer goods categories, as well as exploring the motivations behind these flavor preferences and some case studies of unexpected flavor-product pairings from markets where those are popular.

Health and wellness has driven consumers to look for flavors that resonate with the benefits of consuming nuts, berries, and citrus. Some flavor/product combinations are popular only in specific markets, like citrus in baked goods in the UK, or spicy flavors in breakfast goods in India, and the report's case studies explain how brands have responded to these desires.

Scope

• Generation Z are most open to novel and unusual flavors.
• Millennials have the strongest preference for fruity flavors.
• In the Middle East and Africa sweet flavors give way to fruity.
• Nutty flavors consistently appeal more to Boomers and the Silent Generation.

Reasons to Buy

• Gain insight into the perceived health benefits of berries, citrus, and nuts, which are driving these preferences.
• Understand the flavor trends in tobacco alternative products and what "pet humanization" means for pet food flavors.
• Appreciate the global variation in flavor preferences for each consumer goods category and access case studies that demonstrate how brands are tapping into these preferences.