COVID-19 Impact on Heineken, 2021 Update

COVID-19 Impact on Heineken, 2021 Update

Summary

"COVID-19 Impact on Heineken, 2021 Update" reports key findings as of 28th April, 2021 based on market analysis and brand diversification by industry and geography.

The global sales of alcoholic beverages in 2020 were impacted negatively by the COVID-19 pandemic. However, the outlook for coming quarters in the year (2021) reflects some positive signs of recovery owing to the recommencement of trade, commerce and business activities in major parts, across the globe. Heineken's strong brand portfolio and extensive global reach will possibly help the company in rebounding in the near future.

Scope

• Countries in Asia-Pacific are expected to recover well, but the prospects show a mixed picture on a country-by-country basis rather than the global region
• Heineken to experience favorable market conditions in the alcoholic beverages industry across most of the regions over the forecast period
• Heineken's alcoholic beverage businesses is expected to grow in all regions during 2020-2025
• The COVID-19 pandemic has had significant impact in particular industries, such as alcoholic drinks and some categories under cosmetics and toiletries. However, all industries show a positive outlook during 2020-2025, and severely impacted categories are expected to see some bounce back

Reasons to Buy

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