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India Smart TV Market Size, Share & Trends Analysis Report By Resolution (4K UHD TV, HDTV, Full HD TV, 8K TV), By Screen Size, By Screen Shape (Flat, Curved), And Segment Forecasts, 2021-2028

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    Report

  • 68 Pages
  • October 2021
  • Region: India
  • Grand View Research
  • ID: 5463619
The India smart TV market size is expected to reach USD 4.93 billion by 2028, registering a CAGR of 16.8% from 2021 to 2028. The increasing disposable income and rising popularity of OTT VOD platforms, such as Netflix, Amazon Prime Video, SonyLIV, and Disney+Hotstar, have been significant factors driving the demand for smart TVs in the country. The availability of supporting content for these devices, such as HD videos and games, has further boosted the demand for smart TVs in India.





TV brands are partnering with e-commerce websites to launch their products to extend their reach countrywide. In June 2020, Flipkart partnered with Nokia to develop, manufacture, and distribute Nokia Smart TVs. As a result, Flipkart launched Nokia-branded smart TV. The TV runs on Android 9 Pie software and has a dedicated Google Play Store to download and install games and applications. In July 2020, Shinco, an Indian TV brand, launched a 43-inch 4K HDR LED Smart TV named S43UQLS. It is the most affordable 4K TV, as most 43-inch TVs are available in full-HD LED displays.

The industry witnessed a drop in sales in 2020 as the country announced lockdowns to reduce the spread of COVID-19. However, a surge in sales of smart TVs was observed in the first quarter of 2021 owing to the relaxations in lockdown.

India Smart TV Market Report Highlights

  • In terms of resolution, the HDTV segment dominated the market in 2020. High competition exists between companies to create innovative "HDTV" and add the latest technological systems. Furthermore, filmmakers are using HD camcorders and cameras for better resolution of films. This trend is boosting the demand for HDTVs in the market
  • In terms of screen size, the above 65 inches segment is expected to expand at the highest CAGR over the forecast period. Consumers are preferring larger screens in their living room owing to the increase in screen time and growth of OTT services
  • In terms of screen shape, the flat screen segment dominated the market and is expected to retain its dominance over the forecast period. Consumers prefer flat-screen TVs as they are easier to mount on the wall


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Frequently Asked Questions about the Indian Smart TV Market

What is the estimated value of the Indian Smart TV Market?

The Indian Smart TV Market was estimated to be valued at $1.66 billion in 2021.

What is the growth rate of the Indian Smart TV Market?

The growth rate of the Indian Smart TV Market is 16.8%, with an estimated value of $4.93 billion by 2028.

What is the forecasted size of the Indian Smart TV Market?

The Indian Smart TV Market is estimated to be worth $4.93 billion by 2028.

Who are the key companies in the Indian Smart TV Market?

Key companies in the Indian Smart TV Market include Panasonic Corporation, Samsung India Electronics Pvt. Ltd., LG Electronics India Pvt. Ltd., Sony India Pvt. Ltd., Xiaomi Inc., Koninklijke Philips N.V, Vu Technologies Pvt. Ltd., Intex Technologies and TCL India.

Table of Contents

Chapter 1 Methodology and Scope
1.1 Market Segmentation and Scope
1.2 Market Definitions
1.3 Information Procurement
1.3.1 Purchased database
1.3.2 internal database
1.3.3 Secondary sources &third-party perspective
1.3.4 Primary research
1.4 Information Analysis
1.4.1 Data analysis models
1.5 Market Formulation and Data Visualization
1.6 Data Validation and Publishing
Chapter 2 Executive Summary
2.1 India Smart TV Market - Industry Snapshot & Key Buying Criteria, 2016 - 2028
2.2 India Smart TV Market, 2016 - 2028
2.2.1 India smart TV market, by country, 2016 - 2028
2.2.2 India smart TV market, by resolution, 2016 - 2028
2.2.3 India smart TV market, by screen size, 2016 - 2028
2.2.4 India smart TV market, by screen shape, 2016 - 2028
Chapter 3 Market Variables, Trends, and Scope
3.1 Market Introduction
3.2 Penetration and Growth Prospect Mapping
3.3 India Smart TV Market - Value Chain Analysis
3.4 India Smart TV Market - Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Rising disposable income
3.4.1.2 Rise in Over the Top(OTT) services
3.4.2 Market challenge analysis
3.4.2.1 Lack of high-speed internet
3.4.3 Market opportunity analysis
3.4.3.1 Emerging Technologies In Smart TV
3.5 India Smart TV Market - Porter’s Five Forces Analysis
3.6 India Smart TV Market - PESTEL Analysis
3.7 India Smart TV Market - Covid-19 Impact
Chapter 4 India Smart TV Market: Resolution Estimates & Trend Analysis
4.1 Resolution Movement Analysis & Market Share, 2020 & 2028
4.2 4K UHD TV
4.2.1 4K UHD TV market, 2016 - 2028
4.3 HDTV
4.3.1 HDTV market, 2016 - 2028
4.4 Full HD TV
4.4.1 Full HD TV market, 2016 - 2028
4.5 8K TV
4.5.1 8K TV market, 2016 - 2028
Chapter 5 Screen Size Estimates and Trend Analysis
5.1 Screen Size Movement Analysis & Market Share, 2020 & 2028
5.2 Below 32 inches
5.2.1 Below 32 inches market, 2016 - 2028
5.3 32 to 45 inches
5.3.1 32 to 45 inches market, 2016 - 2028
5.4 46 to 55 inches
5.4.1 46 to 55 inches market, 2016 - 2028
5.5 56 to 65 inches
5.5.1 56 to 65 inches market, 2016 - 2028
5.6 Above 65 inches
5.6.1 Above 65 inches market, 2016 - 2028
Chapter 6 Screen Shape Estimates and Trend Analysis
6.1 Screen Shape Movement Analysis & Market Share, 2020 & 2028
6.2 Flat
6.2.1 Flat market, 2016 - 2028
6.3 Curved
6.3.1 Curved market, 2016 - 2028
Chapter 7 Competitive Analysis
7.1 Company Categorization
7.2 Company Market Position Analysis
Chapter 8 Competitive Landscape
8.1 Panasonic Corporation
8.1.1 Company overview
8.1.2 Financial performance
8.1.3 Product benchmarking
8.2 Samsung India Electronics Pvt. Ltd.
8.2.1 Company overview
8.2.2 Financial performance
8.2.3 Product benchmarking
8.3 LG Electronics India Pvt. Ltd.
8.3.1 Company overview
8.3.2 Financial performance
8.3.3 Product benchmarking
8.4 Sony India Pvt. Ltd.
8.4.1 Company overview
8.4.2 Financial performance
8.4.3 Product benchmarking
8.5 Xiaomi Inc.
8.5.1 Company overview
8.5.2 Financial performance
8.5.3 Product benchmarking
8.6 Koninklijke Philips N.V
8.6.1 Company overview
8.6.2 Financial performance
8.6.3 Product benchmarking
8.7 Vu Technologies Pvt. Ltd.
8.7.1 Company overview
8.7.2 Financial performance
8.7.3 Product benchmarking
8.8 Intex Technologies
8.8.1 Company overview
8.8.2 Financial performance
8.8.3 Product benchmarking
8.9 Micromax Informatics Ltd.
8.9.1 Company overview
8.9.2 Financial performance
8.9.3 Product benchmarking
8.10 TCL India
8.10.1 Company overview
8.10.2 Financial performance
8.10.3 Product benchmarking
List of Tables
Table 1 India smart TV market - industry snapshot & key buying criteria, 2016 - 2028
Table 2 India smart TV market, 2016 - 2028 (USD Million)
Table 3 India smart TV market, 2016 - 2028 (Million Units)
Table 4 India smart TV market, by resolution, 2016 - 2028 (USD Million)
Table 5 India smart TV market, by resolution, 2016 - 2028 (Million Units)
Table 6 India smart TV market, by screen size, 2016 - 2028 (USD Million)
Table 7 India smart TV market, by screen size, 2016 - 2028 (Million Units)
Table 8 India smart TV market, by screen type, 2016 - 2028 (USD Million)
Table 9 India smart TV market, by screen type, 2016 - 2028 (Million Units)
Table 10 4K UHD TV market, 2016 - 2028 (USD Million)
Table 11 4K UHD TV market, 2016 - 2028 (Million Units)
Table 12 HDTV market, 2016 - 2028 (USD Million)
Table 13 HDTV market, 2016 - 2028 (Million Units)
Table 14 Full HD TV market, 2016 - 2028 (USD Million)
Table 15 Full HD TV market, 2016 - 2028 (Million Units)
Table 16 8K TV market, 2016 - 2028 (USD Million)
Table 17 8K TV market, 2016 - 2028 (Million Units)
Table 18 Below 32 inches market, 2016 - 2028 (USD Million)
Table 19 Below 32 inches market, 2016 - 2028 (Million Units)
Table 20 32 to 45 inches market, 2016 - 2028 (USD Million)
Table 21 32 to 45 inches market, 2016 - 2028 (Million Units)
Table 22 46 to 55 inches market, 2016 - 2028 (USD Million)
Table 23 46 to 55 inches market, 2016 - 2028 (Million Units)
Table 24 56 to 65 inches market, 2016 - 2028 (USD Million)
Table 25 56 to 65 inches market, 2016 - 2028 (Million Units)
Table 26 Above 65 inches market, 2016 - 2028 (USD Million)
Table 27 Above 65 inches market, 2016 - 2028 (Million Units)
Table 28 Flat smart TV market, 2016 - 2028 (USD Million)
Table 29 Flat smart TV market, 2016 - 2028 (Million Units)
Table 30 Curved smart TV market, 2016 - 2028 (USD Million)
Table 31 Curved smart TV market, 2016 - 2028 (Million Units)
List of Figures
FIG. 1 Market segmentation and scope
FIG. 2 India smart TV market - Value chain analysis
FIG. 3 India smart TV market - Market dynamics
FIG. 4 India smart TV market - Key market driver impact
FIG. 5 India smart TV market - Key market challenge impact
FIG. 6 India smart TV market - Porter’s five forces analysis
FIG. 7 India smart TV market - PESTEL analysis
FIG. 8 India smart TV market, by resolution, 2020
FIG. 9 India smart TV market, by screen size, 2020
FIG. 10 India smart TV market, by screen shape, 2020
FIG. 11 India smart TV market - Company market position analysis, 2020

Companies Mentioned

  • Panasonic Corporation
  • Samsung India Electronics Pvt. Ltd.
  • LG Electronics India Pvt. Ltd.
  • Sony India Pvt. Ltd.
  • Xiaomi Inc.
  • Koninklijke Philips N.V
  • Vu Technologies Pvt. Ltd.
  • Intex Technologies
  • Micromax Informatics Ltd.
  • TCL India

Methodology

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