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Consumer values and behaviour in Denmark

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  • 53 Pages
  • October 2022
  • Region: Denmark
  • Euromonitor International
  • ID: 5465908
This report visually explores everyday habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchasing and consumption habits in Denmark.

The Consumer values and behaviour in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Why segment consumers by type?
  • Breakdown of consumer types in Singapore
  • Who is the Minimalist Seeker?
  • Best ways to target the Minimalist Seeker
  • Who is the Cautious Planner?
  • Best ways to target the Cautious Planner
  • Who is the Secure Traditionalist?
  • Best ways to target the Secure Traditionalist
  • Who is the Impulsive Spender?
  • Best ways to target the Impulsive Spender
  • Who is the Undaunted Striver?
  • Best ways to target the Undaunted Striver
  • Age and gender
  • City size and parental status
  • Education
  • Employment
  • Income
  • Consumer Types series
  • How the Consumer Types series is created