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Japan Sports Broadcasting Media (Television and Telecommunications) Landscape

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  • 31 Pages
  • September 2021
  • Region: Japan
  • GlobalData
  • ID: 5471024
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The Japan Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

  • Total pay-TV subscriptions will fall insignificantly over the 2020-2025 forecast period and remain around 20.9 million in 2025, owing to accelerating cord-cutting trend triggered by proliferation of OTT services in the country.
  • Pay-TV household penetration in Japan reached 37.9% in 2020, and will drop marginally over the forecast period to reach 37.3% by the end of 2025, due to the the slight fall in subscriptions in the country and the faster household growth rate.
  • Smartphone subscriptions will increase from 119.2 million in 2020 to 130.0 million subscriptions by 2025, with growth driven by operator’s discounted device bundled plans along with easy instalment options.


  • Over the 2020-2025 forecast period, television households in Japan will grow at a compound annual growth rate (CAGR) of 0.2%, from 54.6 million in 2020 to 55.0 million in 2025.
  • 4G, the leading mobile technology in 2020 with an 74.1% share of total mobile subscriptions, will see its share drop to 41.1% of total mobile subscriptions by 2025, due to subscriber migration to 5G services.
  • The three major mobile network operators - NTT Docomo, KDDI and Softbank - accounted for 85.6% of the Japanese mobile market in 2020.
  • Residential fixed broadband lines will grow from 36.8 million in 2020 to 38.4 million by 2025, at a CAGR of 0.9%.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Japanese television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying the Publisher’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Japanese pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
  • With more than 15 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Table of Contents

  • Population and household context
  • Television services market
  • SVOD services market
  • Mobile services market: Handsets
  • Fixed broadband services market: Residential
  • Competitive landscape
  • Data tables

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Amazon Prime Video
  • DAZN
  • Fuji TV
  • Gaora Sports
  • J Sports
  • KDDI
  • Netflix
  • NHK
  • Nippon TV
  • NTT
  • Rakuten
  • Softbank
  • Sky PerfecTV
  • TBS
  • TV Asahi
  • TV Tokyo
  • Wowow