Japan Sports Broadcasting Media (Television and Telecommunications) Landscape

The Japan Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• SPOTV NOW, the sports streaming platform owned by South Korean company Eclat Media Group, acquired the English Premier League rights in Japan in a groundbreaking deal for the 2022-23 to 2024-25 cycle
• The growth in SVOD subscriptions in the country during the 2022-2027 forecast period will be supported by the continued rise in household penetration of fixed broadband services, particularly fiber-optic (FTTH/B) services, and the subsequent consumer shift from traditional pay-TV services to various streaming platforms
• 4G subscriptions accounted for an estimated 77.5% share of total mobile subscriptions in 2022, but will decline drastically to 23.0% by the end of 2027, due to subscriber migration to 5G networks

Scope

• Pay-TV operators had 20.7 million subscribers in 2022. Total pay-TV subscriptions will fall by approximately 84,000 over the forecast period, reaching 20.6 million in 2027
• Japan had an estimated 53.6 million subscription video-on-demand (SVOD) accounts at the end of 2022, an increase of 5.9 million or 12.4% from 2021
• Smartphone subscription penetration of population reached 100.4% in 2022 and will increase to 110.4% over the forecast period, driven by operators offering discounts on smartphones along with the availability of installment options
• Fixed broadband penetration of households will increase from an estimated 70.4% in 2022 to 73.8% by the end of 2027, owing to growth in FTTH lines

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Japanese television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies
• Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Japanese pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality