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COVID-19 had an extremely strong impact on the beer market in Vietnam, driving heavy decline in the on-premise channel due the closure of outlets. In addition, outlets had to work around the restrictions on operating times and maximum capacity after reopening, which hindered recovery. Even though the off-premise channel partially offset declines in the on-premise channel, sector volumes declined at a double-digit rate. As vaccinations progress and restrictions ease, demand will recover at a rapid rate in the channel.Speak directly to the analyst to clarify any post sales queries you may have.
Vietnam Beer and Cider Market Insights to 2026 report provides a complete overview of the Vietnam Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2020 performance and 2021 outlook.
Scope
Covering total market (On and Off-Premise) the report details -
- 2016-2020 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2021 forecasts.
- Value by distribution channel 2016-2020, with 2021 forecasts.
- Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Vietnam Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Vietnam Beer and Cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Table of Contents
- Introduction
- Executive Summary
- COVID 19 Beer & Cider Recovery
- Industry Snapshot Forecast
- Industry Snapshot Share & Per Capita Consumption
- Beer & Cider Volume and Value Growth Projections
- Enablers and Inhibitors of Beer & Cider Growth
- Category and Segment Insight
- Beer & Cider Winners and Losers
- Beer Category Overview
- Beer Beer Type Evolution
- Flavor Segment Dynamics Beer
- Craft Beer Segment Dynamics
- Cider Category Overview
- Cider Cider Type Evolution
- Price Segmentation
- Alcoholic Strength Segment Dynamics
- Beer Emerging Trends & Opportunities
- Company and Brand Insight
- Leading Company Volume and Value Performance
- Leading Company Profiles
- Tier 2 Companies Key Callouts
- Beer Brand and Private Label Trends
- Cider Brand and Private Label Trends
- Brand Spotlight How to Win
- Job Analytics Themes Evolution and Total Jobs
- Distribution Insight
- On vs. Off Premise Evolution in Beer & Cider
- On Premise Snapshot
- Off Premise Snapshot
- Sub Channel Evolution in Beer & Cider
- Off Premise Channels Key Winner & Loser
- Packaging Insight
- Packaging Material Snapshot
- Packaging Type Snapshot
- Influences on Packaging
- Consumer Insight
- Key Consumer Trends
- Trend Analysis
- Strategic Issues Summary Map
- Actionable Insights
- Appendix
Companies Mentioned
A selection of companies mentioned in this report includes:
- Heineken Vietnam
- Carlsberg Vietnam
- Sapporo Breweries
