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Consumer Values and Behaviour in Sweden

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  • 58 Pages
  • June 2024
  • Region: Sweden
  • Euromonitor International
  • ID: 5480342
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Consumer values and behaviour in Sweden
  • Swedes say that expressing their identity openly with friends and family comes naturally
  • Older generations are much more comfortable expressing their identity with others
  • Consumers in Sweden enjoy experimenting with new goods and services
  • Older consumers are more set on brands they have used previously
  • Swedes are not as optimistic about the future as the rest of the world
  • Younger generations are gearing up to work more in the future
  • When at home, Swedes most frequently choose to connect with friends or family virtually
  • Safe location remains the most desired home feature
  • All generations of Swedes are comfortable with their cooking and baking abilities
  • Swedes say that someone else in the household typically cooks for them
  • Gen Z are not skilled in the kitchen
  • Younger generations are more concerned about identifying healthy ingredients
  • Gen X are the most concerned about balancing work and life
  • Swedes primarily desire to attain a lucrative wage
  • Consumers say they uphold a division between their job and private life
  • Swedish consumers enjoy face-to-face interactions with others
  • Gen Z spend the most time socialising in person and virtually
  • Swedish consumers consider relaxation as their top travel consideration
  • Older generations are particularly interested in relaxation as a feature when on holiday
  • Less strenuous exercise such as weekly walks/hikes remains the most frequent exercise habit
  • Older generations are much more likely to enjoy weekly walks or hikes as exercise
  • Millennials are most concerned about managing stress reduction and mental wellbeing
  • Swedish consumers are concerned about climate change
  • Consumers are actively working towards greener and more sustainable practices
  • Consumers in Sweden are motivated to fix broken items, instead of buying new ones
  • Swedes hold strong views about boycotting brands/companies not aligned to their beliefs
  • Bargains impact shopping behaviour, but not at the same level as the global average
  • Baby boomers are always on the lookout for bargains
  • Swedes are open to purchasing used or pre-owned goods, far above the global average
  • Baby boomers are most comfortable adopting a minimalist way of living
  • Swedish consumers are drawn to digital platforms for streaming online content
  • Spending on technology to see the biggest decrease
  • Younger generations foresee increasing spending on travel/holidays the most
  • Swedish consumers show apprehension regarding their current financial condition
  • Baby boomers are in a comfortable position financially
  • Baby boomers are least concerned about saving money or increasing their expenditure
  • Swedes are less concerned about the impact of technology compared to the global average
  • Younger generations are more active using technology for online activities
  • Swedish consumers update their social networks almost daily
  • Older generations are more active managing their finances online
  • Younger generations are diligent in both reading reviews and providing feedback of their own
  • Swedes show support for companies by following their social media updates
  • Baby boomers are not interested in interacting with companies online in any way