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Consumer Values and Behaviour in Sweden

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  • 59 Pages
  • November 2022
  • Region: Sweden
  • Euromonitor International
  • ID: 5480342
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in Sweden

The Consumer Values and Behaviour in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Sweden
  • Preference for branded goods not as strong as global average
  • Millennials prefer to spend their money on experiences rather than things
  • Millennials more willing to spend money to save time
  • Over a quarter of Swedes feel that more activities will shift online in future
  • Swedes are far less convinced that more activities will shift to in-person in future
  • Younger generations have more positive outlook on future happiness
  • Swedes do not feel as strongly about more community engagement
  • Swedes have a more pessimistic outlook on the world being more dangerous in future
  • Generation Z more concerned about climate change impacting their lives more in future
  • High levels of virtual connections among all generations
  • An energy-efficient home appeals to over a quarter of Swedes
  • Outside space is high on Swedish households list of must-haves
  • High preference for home-cooked meals with ready meals less popular than globally
  • Low preference to eat at a restaurant or order food for delivery
  • Barrier to cooking for younger generations is preference for doing something else
  • Millennials more focused on looking for healthy ingredients in food and drinks
  • Swedes have low expectations to work for themselves
  • Working for a good manager bigger priority than earning a high salary
  • Millennials have strongest boundary between work and personal life
  • Baby Boomers do not socialise online as much as other cohorts
  • Shopping as a leisure activity still popular along with cultural events
  • Younger cohorts more frequent leisure shoppers than other generations
  • Walking or hiking favourite regular exercise routine for over 70%
  • Gen X are more regular cyclists than other generations
  • Millennials use most stress-reduction activities ahead of other cohorts
  • Consumers have most trust in recyclable labels
  • Over half say they are repairing rather than replacing items
  • Baby Boomers more likely to boycott brands that do not share their ethos
  • Price-conscious Swedes like to find bargains
  • Baby Boomers more focused on shopping in locally-owned stores
  • Consumers more willing to buy previously-owned items than their global cohorts
  • Baby Boomers leading a more minimalist lifestyle than younger cohorts
  • Swedes have low levels of purchases using their smartphones
  • Older generations far less likely to use their smartphones for purchases than younger cohorts
  • Highest intentions of increased spending is on travel and holidays
  • Generation Z have the most optimistic spending intentions of all cohorts
  • Younger generations expect to increase their savings more in future
  • Swedish consumers not as engaged online as their global counterparts
  • Millennials prefer to communicate online and more likely to share their data for offers
  • Swedish consumers slow to engage with companies/brands online
  • Generation Z more actively engaged with companies and brands online
  • Banking and in-store payments most popular regular mobile activities
  • Millennials more actively access services on their mobile phones than other cohorts