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India Event and Exhibition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • ID: 5480405
  • Report
  • November 2021
  • Region: India
  • 162 pages
  • Mordor Intelligence
UP TO OFF
until Dec 31st 2021

FEATURED COMPANIES

  • 70 EMG?
  • Atrri Events
  • HostIndia Events
  • Messe Muenchen
  • Oxygen Entertainment?
  • Procam running
  • MORE

The India event & exhibition market (henceforth referred to as the market studied) was valued at USD 3,326.04 Million in 2020, and it is expected to reach USD 6,740.63 Million by 2026, registering a CAGR of 12.91% during the period of 2021-2026 (henceforth, referred to as the forecast period).

Key Highlights

  • Exhibition and events are some of the key enablers and catalysts of the economy; with India being one of the fastest-growing economies, the government initiatives to help attract enterprises in different industries are expected to further increase the need for events and exhibitions in the country. For instance, according to Make in India, among the chosen 190 countries, India ranked at 63rd position in ease of doing business rank 2020, which was at 142 out of 190 in 2014, a significant improvement of 79 positions.​
  • The country is offering an unparalleled opportunity for enterprises to invest and expand in the country. The country has a huge consumer market. According to the India Brand Equity Foundation and Retailers Association of India, the retail market size across India is expected to reach USD 1,750 billion by 2026. ​
  • The consumption and demand are increasing at a rapid pace in the country; for instance, according to IBEF, in May 2021, the country's consumer durables output increased by 98.2%, which is significantly higher compared to a 70.3% decline during the same period in the previous year. Such developments are expected to positively impact the industry-wide push to increase communication via different trade shows and events. ​
  • According to EEPC India, over the last decade, the country's exhibition industry has grown at the rate of 8-10% annually, consisting of 178 organizers who host 553 events annually and play an important role in supplying solutions to India's industrial, technological and consumer markets. ​
  • The Indian government considers the industry a vital part of economic growth and has made investments in developing the iconic exhibition and convention centers and supporting the development of convention centers in terms of policymaking. For instance, in May 2021, the Finance Ministry granted 'Infrastructure' status for exhibition and convention centers, a move that is expected to ease bank financing for such projects.
  • The novel Coronavirus had a severe negative impact on various industries across the country, and the event and exhibition industry was no stranger to this trend; with the announcement of the lockdown, the sphere of outdoor entertainment came to an absolute standstill. According to the Indian Exhibitions Industry Association (IEIA), India's exhibition sector lost an estimated INR 3,570 crore.

Key Market Trends


Growing Adoption of Geo-cloning for Exhibition Organizers

  • The Geo-cloning concept is not something new but has been tried and tested for decades now, but it is gaining traction in recent times due to the increase in connectivity and globalization; the Indian market is not new to the concept as various international events and exhibitions have been expanded to cover India as well in recent times. Geo-cloning is taking an event that works in one city or country and including it in another. ​
  • For instance, Fastner Fair USA, which is from the Americas, was replicated in India and had been taking place in Bombay Exhibition Centre (NESCO), Mumbai; in 2019, the event had 5,192 visitors, 199 exhibitors, along with 58% of the visitors being company owners or at directorial level, the event is scheduled to happen in November 2021. Such successful geo-cloning events are taking the country's industry by storm with the growing economic and active government policies. ​
  • With the growing construction, industrial manufacturing, textiles & apparel, and consumer durables market in India, various international events and exhibitions are keen on entering the country to offer their products and services, and such exhibitions are the means of networking and expansion opportunities to tie up with local vendors and distributors.
  • Geo-cloning has also become a go-to strategy for various major exhibition organizers that are looking to expand globally as it involves less of the risk of a brand-new launch and an existing brand reputation to use as a launchpad and statement of intent geo-cloning has proven to be a valuable tactic.​
  • With the growing construction, industrial manufacturing, textiles & apparel, and consumer durables market in India, various international events and exhibitions are keen on entering the country to offer their products and services, and such exhibitions are the means of networking and expansion opportunities to tie up with local vendors and distributors.

Increasing Growth of Consumer Goods Penetrating B2C Exhibition

  • With the proliferation of the internet and social media, major businesses are increasingly keen on entering exhibitions and trade shows where consumers are part of the events to increase the communication on their products and the marketing reach of their brand in the country. ​
  • For instance, B2C Exhibitions where consumers can go with their family are preferred by vendors. Trade shows such as India International Trade Fair (IITF) at Pragati Maidan, Auto Expo Show at India Expo Mart, Greater Noida are among the great crowd pullers. Trade shows such as these introduce consumers to the latest innovation, new technologies, and advanced products in the category. ​
  • According to UFI, the global association for the exhibition industry, there are approximately about 32,000 exhibitions every year which feature 4.5 million exhibiting companies and attracting over 303 million visitors; in such events, exhibitors and visitors combined spend about USD 137 billion every year, making these significant global industries. ​
  • With the growing penetration of e-commerce in the country, various regional vendors see country-wide demand for their products, owing to the requirement for expanding their operations. Apart from this, nearly half of the country's exhibition industry is unorganized, and a prominent share of this unorganized sector is dedicated to B2C markets. ​

Competitive Landscape

The market is riddled with various small and large scale vendors operating in a highly fragmented market, with unorganized event and organization sector in the country being of the same size as of the organized market studied as part of this report, the competitive rivalry among the organizers is moderately high. With the growing economic condition of the country and consumer markets, the need for globalization is pushing the demand for a significant number of both B2B and B2C events/exhibitions in the country.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 70 EMG?
  • Atrri Events
  • HostIndia Events
  • Messe Muenchen
  • Oxygen Entertainment?
  • Procam running
  • MORE
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

5 Market Dynamics
5.1 Market Drivers
5.1.1 Growing Adoption of Geo-cloning for Exhibition Organizers
5.1.2 Increasing Growth of Consumer Goods Penetrating B2C Exhibition
5.2 Market Challenges
5.2.1 Loss Due to Restrictions of Smaller Players to Participate, Owing to Potential Low Turnouts

6 MARKET SEGMENTATION
6.1 By Type
6.1.1 B2B
6.1.2 B2C
6.1.3 Mixed/Hybrid
6.2 By Reveue Stream
6.2.1 Exhibitor Fee
6.2.2 Sponsorship Fee
6.2.3 Entrance Fee
6.2.4 Services
6.3 By End-User
6.3.1 Consumer Goods and Retail ​
6.3.2 Automotive and Transportation
6.3.3 Industrial
6.3.4 Entertainment
6.3.5 Real Estate and Property
6.3.6 Hospitality
6.3.7 Healthcare and Pharmaceutical
6.3.8 Other End-Users

7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Percept
7.1.2 Atrri Events
7.1.3 Wizcraft
7.1.4 WoodCraft Event and Entertainment
7.1.5 E factor Entertainment Pvt Ltd.
7.1.6 Cineyug Entertainment Private limited​
7.1.7 Mex Exhibitions Private limited​
7.1.8 Bharat Exhibitions
7.1.9 DNA Entertainment Networks ​
7.1.10 Wow Events ​
7.1.11 Procam running
7.1.12 Pegasus Events Pvt. Ltd. ​
7.1.13 Only Much Louder (OML)
7.1.14 HostIndia Events
7.1.15 TAFCON Projects (India) Pvt. Ltd.​
7.1.16 70 EMG​
7.1.17 Showtime Event
7.1.18 Oxygen Entertainment​
7.1.19 Vajra Events
7.1.20 ABEC Ltd.
7.1.21 Messe Muenchen
7.1.22 Informa

8 LIST OF INTEGRATED SOLUTION PROVIDERS

9 INVESTMENT ANALYSIS AND MARKET OUTLOOK

10 TOP EXHIBITION CENTRES IN INDIA

11 GLOBAL EVENT AND EXHIBITION CENTRES ANALYSIS
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Percept
  • Atrri Events
  • Wizcraft
  • WoodCraft Event and Entertainment
  • E factor Entertainment Pvt Ltd.
  • Cineyug Entertainment Private limited​
  • Mex Exhibitions Private limited​
  • Bharat Exhibitions
  • DNA Entertainment Networks ​
  • Wow Events ​
  • Procam running
  • Pegasus Events Pvt. Ltd. ​
  • Only Much Louder (OML)
  • HostIndia Events
  • TAFCON Projects (India) Pvt. Ltd.​
  • 70 EMG​
  • Showtime Event
  • Oxygen Entertainment​
  • Vajra Events
  • ABEC Ltd.
  • Messe Muenchen
  • Informa
Note: Product cover images may vary from those shown

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