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U.S. Corporate Event Market by Event Type and Industry: Global Opportunity Analysis and Industry Forecast 2021-2030

  • ID: 5480865
  • Report
  • September 2021
  • Region: Global, United States
  • 172 Pages
  • Allied Analytics LLP
The U.S. corporate event market size was valued at $95.3 billion in 2020, and is estimated to reach $510.9 billion by 2030, registering a CAGR of 17.3% from 2021 to 2030.



Corporate event refers to public gathering of at a predetermined time and place for incentive group events, marketing events, product launches, company general meetings, corporate retreats, or training programs, conference/seminar, and tradeshows/exhibition. The purpose for staging an event can be increase in business profitability, celebratory, and community causes. Corporate events help to build and strengthen relationship with existing and future clients and agencies. It serves as a way of conveying a message to inspire and motivate employees, stakeholders, and business associates. The key stakeholders within the corporate events market are corporate organizations, public & private organizations, and similar others.

In general, corporate events are activities that involve attendees who share a common interest and gather together for discussions and interactions. The venue for such events needs to be arranged beforehand, as the venue provides space and facilities necessary to meet the needs of those who attend the gathering. The U.S. corporate event market generated revenue of $95.3 billion in 2020, and is expected to grow at a CAGR of 17.3% to reach $510.9 billion by 2030.

The growth of the U.S. corporate event market is driven by massive increase in business activities such as conference/seminar, brand promotions, and employee training activities, rapid development of the tourism & hospitability sectors, and expansion of IT hubs in the U.S. Other significant factors that promote the growth of the market include rise in business travel coupled with change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and increase in disposable incomes.

Moreover, surge in government initiatives to promote SMEs by providing fund to deploy advanced technology in rural entrepreneurship and liberalization of market entry to increase foreign direct investment (FDIs) are anticipated boost the market growth. However, high cost associated with corporate events and uncertain geopolitical conditions hamper the market growth. On the contrary, investments in infrastructural development and technological advancements in event management software are expected to provide lucrative opportunities for the growth of the market during the forecast period.

The U.S. corporate event market is segmented into type, industry, and state. On the basis of type, the market is classified into conference/seminar, trade shows/exhibition, incentive programs, company meetings, and others. Depending on industry, it is fragmented into banking & financial sector, information technology, real estate & infrastructure, automotive, insurance, and others. State wise, it is analyzed across Wisconsin, California, Texas, New York, Florida, Illinois, and the rest of U.S.

Key market benefits for stakeholders

  • The report provides an extensive analysis of the current & emerging trends and opportunities in the U.S. corporate event market.
  • It provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing market opportunities.
  • A comprehensive analysis of factors that drive and restrict the growth of the U.S. corporate event market is highlighted in the study.
  • An extensive analysis of the U.S. corporate event market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential & niche segments as well as states exhibiting favorable growth.

Key market segments


By Event Type

  • Conference/Seminar
  • Trade Shows/Exhibitions
  • Incentive Programs
  • Company Meetings
  • Others

By Industry

  • Banking & Finance Sector
  • Information Technology
  • Real State & Infrastructure
  • Automotive
  • Insurance
  • Others

By State

  • Wisconsin
  • California
  • Texas
  • New York
  • Florida
  • Illinois
  • Rest of U.S.
Frequently Asked Questions about the U.S. Corporate Event Market

What is the estimated value of the U.S. Corporate Event Market?

The U.S. Corporate Event Market was estimated to be valued at €95.30 billion in 2020.

What is the growth rate of the U.S. Corporate Event Market?

The growth rate of the U.S. Corporate Event Market is 18.3%, with an estimated value of €510.90 billion by 2030.

What is the forecasted size of the U.S. Corporate Event Market?

The U.S. Corporate Event Market is estimated to be worth €510.90 billion by 2030.
Note: Product cover images may vary from those shown
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.5. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Snapshot
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pocket
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Thereat of new entrants
3.3.4. Threat of substitute
3.3.5. Intensity of competitive rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rapid development of the travel & tourism industry
3.4.1.2. Increase in globalization of businesses
3.4.1.3. Rapid increase in SMEs
3.4.2. Restraints
3.4.2.1. High operational cost associated with corporate events
3.4.2.2. Rise in geopolitical & social uncertainties
3.4.3. Opportunities
3.4.3.1. Technological advancements
3.4.3.2. Increase in infrastructural investment
3.5. Number of events, by type (2019-2020)
3.6. Number of attendees, by type, 2019-2020 (Million)
3.7. Number of corporations for each event type (2019-2020)
3.8. Number of days for each event type (2019-2020)
3.9. Impact of key regulation
3.10. Impact Of COVID-19 on the corporate events industry in the U. S

CHAPTER 4: U. S. CORPORATE EVENT MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Conference/seminar
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.2.3. Market analysis by state
4.3. Trade shows/exhibition
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.3.3. Market analysis by state
4.4. Incentive programs
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.4.3. Market analysis by state
4.5. Company meetings
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.5.3. Market analysis by state
4.6. Others
4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast
4.6.3. Market analysis by state

CHAPTER 5: U. S. CORPORATE EVENT MARKET, BY INDUSTRY
5.1. Overview
5.1.1. Market size and forecast
5.2. Banking & financial sector
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.2.3. Market analysis by state
5.3. Information technology
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.3.3. Market analysis by state
5.4. Real estate & infrastructure
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.4.3. Market analysis by state
5.5. Automotive
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast
5.5.3. Market analysis by state
5.6. Insurance
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast
5.6.3. Market analysis by state
5.7. Others
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast
5.7.3. Market analysis by state

CHAPTER 6: U. S. CORPORATE EVENT MARKET, BY STATE
6.1. Overview
6.1.1. Market size and forecast
6.2. Wisconsin
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast by type
6.2.3. Market size and forecast by industries
6.3. California
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast by type
6.3.3. Market size and forecast by industries
6.4. Texas
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast by type
6.4.3. Market size and forecast by industries
6.5. New York
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast by type
6.5.3. Market size and forecast by industries
6.6. Florida
6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast by type
6.6.3. Market size and forecast by industries
6.7. Illinois
6.7.1. Key market trends, growth factors, and opportunities
6.7.2. Market size and forecast by type
6.7.3. Market size and forecast by industries
6.8. Rest of U. S.
6.8.1. Key market trends, growth factors, and opportunities
6.8.2. Market size and forecast by type
6.8.3. Market size and forecast by industries

CHAPTER 7: COMPETITION LANDSCAPE
7.1. Top player positioning
7.2. Top winning strategies
7.3. Product mapping
7.4. Competitive dashboard
7.5. Competitive heat map
7.6. Key developments
7.6.1. Acquisition
7.6.2. Business Expansion
7.6.3. Partnership
7.6.4. Product Launch

CHAPTER 8: COMPANY PROFILES
8.1.360 DESTINATION GROUP
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Product portfolio
8.1.5. Key strategic moves and developments
8.2. ACCESS DESTINATION SERVICES
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Product portfolio
8.2.5. Key strategic moves and developments
8.3. BCD TRAVEL SERVICES B. V
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Product portfolio
8.3.5. Key strategic moves and developments
8.4. BI WORLDWIDE
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Product portfolio
8.5. CWT
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Key strategic moves and developments
8.6. CIEVENTS
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Product portfolio
8.6.5. Business performance
8.7. CREATIVE GROUP, INC.
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Product portfolio
8.7.5. Key strategic moves and developments
8.8. ITA GROUP
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Product portfolio
8.8.5. Key strategic moves and developments
8.9. MARITZ HOLDINGS INC.
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Product portfolio
8.10. REED EXHIBITIONS LTD
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments

List of Tables
TABLE 01. NUMBER OF CORPORATE EVENTS IN U.S., BY TYPE (2019-2020)
TABLE 02. NUMBER OF ATTENDEES IN U.S., BY TYPE (2019-2020) IN MILION
TABLE 03. NUMBER OF CORPORATIONS BY EACH EVENTS IN U.S.(2019-2020)
TABLE 04. NUMBER OF DAYS FOR EACH EVENTS IN U.S.(2019-2020)
TABLE 05. U.S. CORPORATE EVENT MARKET, BY TYPE, 2020-2030 ($BILLION)
TABLE 06. U.S. CONFERENCE/SEMINAR MARKET, BY STATE, 2020-2030 ($BILLION)
TABLE 07. U.S. TRADE SHOWS/EXHIBITION MARKET, BY STATE, 2020-2030 ($BILLION)
TABLE 08. U.S. INCENTIVE PROGRAMS MARKET, BY STATE, 2020-2030 ($BILLION)
TABLE 09. U.S. COMPANY MEETINGS MARKET, BY STATE, 2020-2030 ($BILLION)
TABLE 10. U.S. OTHER EVENT MARKET, BY STATE, 2020-2030 ($BILLION)
TABLE 11. U.S. CORPORATE EVENT MARKET, BY INDUSTRY, 2020-2030 ($BILLION)
TABLE 12. U.S. CORPORATE EVENT MARKET FOR BANKING & FINANCE, BY STATE, 2020-2030 ($BILLION)
TABLE 13. U.S. CORPORATE EVENT MARKET FOR INFORMATION TECHNOLOGY, BY STATE, 2020-2030 ($BILLION)
TABLE 14. U.S. CORPORATE EVENT MARKET FOR REAL ESTATE & INFRASTRUCTURE, BY STATE, 2020-2030 ($BILLION)
TABLE 15. U.S. CORPORATE EVENT MARKET FOR AUTOMOTIVE, BY STATE, 2020-2030 ($BILLION)
TABLE 16. U.S. CORPORATE EVENT MARKET FOR INSURANCE, BY STATE, 2020-2030 ($BILLION)
TABLE 17. U.S. CORPORATE EVENT MARKET FOR OTHER INDUSTRY, BY STATE, 2020-2030 ($BILLION)
TABLE 18. U.S. CORPORATE EVENT MARKET BY STATE, 2020-2030 ($BILLION)
TABLE 19. WISCONSIN CORPORATE EVENT MARKET, BY TYPE, 2020-2030 ($BILLION)
TABLE 20. WISCONSIN CORPORATE EVENT MARKET, BY INDUSTRIES, 2020-2030 ($BILLION)
TABLE 21. CALIFORNIA CORORATE EVENT MARKET, BY TYPE, 2020-2030 ($BILLION)
TABLE 22. CALIFORNIA CORORATE EVENT MARKET, BY INDUSTRIES, 2020-2030 ($BILLION)
TABLE 23. TEXAS CORPORATE EVENT MARKET, BY TYPE, 2020-2030 ($BILLION)
TABLE 24. TEXAS COPORTE EVENT MARKET, BY INDUSTRIES, 2020-2030 ($BILLION)
TABLE 25. NEW YORK CORPORATE EVENT MARKET, BY TYPE, 2020-2030 ($BILLION)
TABLE 26. NEW YORK CORPORATE EVENT MARKET, BY INDUSTRIES, 2020-2030 ($BILLION)
TABLE 27. FLORIDA CORPORATE EVENT MARKET, BY TYPE, 2020-2030 ($BILLION)
TABLE 28. FLORIDA CORPORATE EVENT MARKET, BY INDUSTRIES, 2020-2030 ($BILLION)
TABLE 29. ILLINOIS CORPORATE EVENT MARKET, BY TYPE, 2020-2030 ($BILLION)
TABLE 30. ILLINOIS CORPORATE EVENT MARKET, BY INDUSTRIES, 2020-2030 ($BILLION)
TABLE 31. REST OF U.S. CORPORATE EVENT MARKET, BY TYPE, 2020-2030 ($BILLION)
TABLE 32. REST OF U.S. CORPORATE EVENT MARKET, BY INDUSTRIES, 2020-2030 ($BILLION)
TABLE 33.360 DESTINATION GROUP: KEY EXECUTIVES
TABLE 34.360 DESTINATION GROUP: COMPANY SNAPSHOT
TABLE 35.360 DESTINATION GROUP: PRODUCT PORTFOLIO
TABLE 36. ACCESS DESTINATION SERVICES: KEY EXECUTIVES
TABLE 37. ACCESS DESTINATION SERVICES: COMPANY SNAPSHOT
TABLE 38. ACCESS DESTINATION SERVICES: PRODUCT PORTFOLIO
TABLE 39. BCD TRAVEL SERVICES B. V.: KEY EXECUTIVES
TABLE 40. BCD TRAVEL SERVICES B. V.: COMPANY SNAPSHOT
TABLE 41. BCD TRAVEL SERVICES B. V.: PRODUCT PORTFOLIO
TABLE 42. BI WORLDWIDE: KEY EXECUTIVES
TABLE 43. BI WORLDWIDE: COMPANY SNAPSHOT
TABLE 44. BI WORLDWIDE: PRODUCT PORTFOLIO
TABLE 45. CWT: KEY EXECUTIVES
TABLE 46. CWT: COMPANY SNAPSHOT
TABLE 47. CWT: OPERATING SEGMENTS
TABLE 48. CWT: PRODUCT PORTFOLIO
TABLE 49. CIEVENTS: KEY EXECUTIVES
TABLE 50. CIEVENTS: COMPANY SNAPSHOT
TABLE 51. CIEVENTS: PRODUCT PORTFOLIO
TABLE 52. CIEVENTS: NET SALES, 2017-2019 ($MILLION)
TABLE 53. CREATIVE GROUP, INC.: KEY EXECUTIVES
TABLE 54. CREATIVE GROUP, INC.: COMPANY SNAPSHOT
TABLE 55. CREATIVE GROUP, INC.: PRODUCT PORTFOLIO
TABLE 56. ITA GROUP: KEY EXECUTIVES
TABLE 57. ITA GROUP: COMPANY SNAPSHOT
TABLE 58. ITA GROUP: PRODUCT PORTFOLIO
TABLE 59. MARITZ HOLDINGS, INC.: KEY EXECUTIVES
TABLE 60. MARITZ HOLDINGS, INC.: COMPANY SNAPSHOT
TABLE 61. MARITZ HOLDINGS, INC.: PRODUCT PORTFOLIO
TABLE 62. REED EXHIBITIONS LTD: KEY EXECUTIVES
TABLE 63. REED EXHIBITIONS LTD: COMPANY SNAPSHOT
TABLE 64. REED EXHIBITIONS LTD: OPERATING SEGMENTS
TABLE 65. REED EXHIBITIONS LTD: PRODUCT PORTFOLIO
TABLE 66. REED EXHIBITIONS LTD: NET SALES, 2018-2020 ($MILLION)

List of Figures
FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. U.S. CORPORATE EVENT MARKET SNAPSHOT
FIGURE 03. TOP INVESTMENT POCKETS, BY TYPE
FIGURE 04. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05. HIGH BARGAINING POWER OF BUYERS
FIGURE 06. MODERATE THREAT OF NEW ENTRANTS
FIGURE 07. MODERATE THREAT OF SUBSTITUTION
FIGURE 08. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09. U.S. CORPORATE EVENT MARKET SHARE, BY TYPE, 2020 (%)
FIGURE 10. COMPARATIVE SHARE ANALYSIS OF U.S. CONFERENCE/SEMINAR MARRKET, BY STATE, 2020 & 2030 (%)
FIGURE 11. COMPARATIVE SHARE ANALYSIS OF U.S. TRADE SHOWS/EXHIBITION MARKET, BY STATE, 2020 & 2030 (%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF U.S. INCENTIVE PROGRAMS MARKET, BY STATE, 2020 & 2030 (%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF U.S. COMPANY MEETINGS MARKET, BY STATE, 2020 & 2030 (%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF U.S. OTHER EVENT MARKET, BY STATE, 2020 & 2030 (%)
FIGURE 15. U.S. CORPORATE EVENT MARKET SHARE, BY INDUSTRY, 2020(%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR BANKING & FINANCIAL SECTOR. BY STATE, 2020 & 2030 (%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR INFORMATION TECHNOLOGY. BY STATE, 2020 & 2030 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR REAL ESTATE & INFRASTRUCTURE. BY STATE,2020 & 2030 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF U.S. COMPANY EVENT MARKET FOR AUTOMOTIVE, BY STATE. 2020 & 2030 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR INSURANCE, BY STATE. 2020 & 2030 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR OTHER INDUSTRIES, BY STATE. 2020 & 2030 (%)
FIGURE 22. U.S. CORPORATE EVENT MARKET SHARE, BY STATES, 2020(%)
FIGURE 23. WISCONSIN CORPORATE EVENT MARKET REVENUE, 2020-2030 ($BILLION)
FIGURE 24. CALIFORNIA CORPORATE EVENT MARKET REVENUE, 2020-2030 ($BILLION)
FIGURE 25. TEXAS CORPORATE EVENT MARKET REVENUE, 2020-2030 ($BILLION)
FIGURE 26. NEW YORK CORPORATE EVENT MARKET REVENUE, 2020-2030 ($BILLION)
FIGURE 27. FLORIDA CORPORATE EVENT MARKET REVENUE, 2020-2030 ($BILLION)
FIGURE 28. ILLINOIS CORPORATE EVENT MARKET REVENUE, 2020-2030 ($BILLION)
FIGURE 29. REST OF US CORPORATE EVENT MARKET REVENUE, 2020-2030 ($BILLION)
FIGURE 30. TOP PLAYER POSITIONING
FIGURE 31. TOP WINNING STRATEGIES, BY YEAR, 2018-2020*
FIGURE 32. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018-2020* (%)
FIGURE 33. TOP WINNING STRATEGIES, BY COMPANY, 2018-2020*
FIGURE 34. PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 35. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 36. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 37. CIEVENTS: NET SALES, 2017-2019 ($MILLION)
FIGURE 38. CIEVENTS: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 39. REED EXHIBITIONS LTD: NET SALES, 2018-2020 ($MILLION)
FIGURE 40. REED EXHIBITIONS LTD: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 41. REED EXHIBITIONS LTD: REVENUE SHARE BY REGION, 2020 (%)
Note: Product cover images may vary from those shown

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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