Global Digital Health Market and Trends 2021

Global B2B market shifts towards digital sales amid COVID-19

During the pandemic, the global health industry has increasingly adopted digital tools, such as telemedicine, Med Internet of Things, corporate wellness applications and others. Despite some implementation difficulties described in the new release from the publisher, the market is expected to witness an upward trend over the next five to six years, growing at a double-digit annual rate globally. Moreover, consumers show their interest in the digital healthcare tools both now and in the future. As such, the number of mobile applications available in online stores reached an all-time high in 2021, with "Mental Health and Behavioral Disorders" apps, and apps for monitoring diseases such as "Diabetes", "Cardiovascular System", and "Digestive System" holding the largest market share, according to the recent studies cited in this new publication.

B2B buyers expect more virtual sales, personalized content and alternative payment methods

North America is currently leading the digital health market globally and the US market is set to accelerate even faster than the global average between 2021 and 2025. Digital healthcare services such as telemedicine are used by US consumers primarily to visit a psychologist or psychiatrist, a pediatrician, or an emergency room. In Canada, "Receiving professional medical advice over the phone," "Making appointments electronically," and "Accessing websites, mobile apps, or interactive online fares" were the top uses for digital health services at the end of 2020, according to a survey cited in the publisher's new market report. In Europe, Estonia, select Nordic countries, Austria, Germany, and the United Kingdom were acknowledged as role models for digital health innovation in 2020 by the healthcare professionals surveyed during the pandemic. In Asia, the growth rate of the digital health market between 2020 and 2025 is estimated to be also higher than average, particularly due to selected large markets such as China and India. Moreover, remote patient support technologies, which include telemedicine and remote monitoring, are expected to have the highest market value in Asia in 2025, compared to other digital health solutions. 

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