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Global Digital Health Market and Trends 2023

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    Report

  • 156 Pages
  • June 2023
  • Region: Global
  • yStats GmbH & Co. KG
  • ID: 5486004
Description Jump to:

Prompted by COVID-19, online healthcare is gaining momentum globally

The digital health market is forecasted to maintain positive growth between 2022 and 2025, reaching a value close to EUR 900 billion by 2025

Despite the forecasted surge in the digital health market, total digital health funding saw a slump in 2022

The global adoption of digital healthcare solutions is transforming the conventional healthcare market. Patients and medical professionals are embracing telemedicine, health apps, wearables, and disease management tools. The digital health market is projected to grow at a double-digit CAGR between 2022 and 2032, reaching close to EUR 900 billion by 2032, according to a report by the analyst. Investments in digital health companies have been flowing in due to their growth potential. Significant investment is directed towards companies focusing on social determinants of healthcare and expanding affordable healthcare services. However, total digital health funding witnessed a decline of nearly -50% between 2021 and 2022 due to macroeconomic challenges, including inflation, interest rate hikes, and supply chain issues. Investor risk aversion also contributed to the decline, with a focus on avoiding late-stage deals and high-valuation startups. Despite the funding decline, the changing digital health market continues to attract investors. It is anticipated that in 2023, investments in digital healthcare will be directed toward alternative healthcare models, such as out-of-hospital care. Additionally, the home-based caregiving market, providing long-term care to patients after chronic illness or injury, emerged as a trend in 2022 and is expected to see increased investment in 2023. Although digital health funding decreased, the USA generated the highest digital health funding in Q4 2022 compared to other regions, reaching nearly EUR 2,000 million, as reported by yStats.com. Health IT and telehealth were the top two segments that dominated total digital health funding globally during that period.

The digital health market is witnessing a boom in growth against the backdrop of emerging trends such as connected health, telehealth, and AI in healthcare

The global digital health industry is rapidly advancing due to technological innovations and emerging trends. AI, telehealth, and telemedicine are transforming the traditional healthcare market. AI enables early detection of conditions, reduces healthcare costs, and improves treatment efficiency and accuracy. Healthcare leaders worldwide are investing heavily in AI, with over half planning to prioritize it. In the USA, one-third of physicians aim to adopt AI within a year for practice efficiency and clinical applications. Telehealth is also gaining popularity, with many Americans accessing healthcare through telemedicine. Prescription refills, minor illnesses, and mental health conditions are the top segments for telemedicine use. Europe expects telehealth to enhance diagnosis in the next 3-5 years. Telephone-based telehealth is preferred in countries like Canada, Spain, and the USA.

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Questions Covered in the Report: 

  • What is the projected value of the digital health market by 2032?
  • Which countries ranked highest in the adoption of predictive analytics in clinical settings worldwide as of March 2022?
  • Which digital health segment received the highest funding as of Q4 2022?
  • What were the most popular methods of accessing telemedicine among adults in the USA in 2022?
  • According to clinicians in Europe, what are the top technologies in digital healthcare expected to enhance the efficiency of diagnosis in the next 3-5 years as of 2022?

Countries Covered:

  • Austria
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • India
  • Italy
  • Mexico
  • Netherlands
  • Spain
  • Switzerland
  • UAE
  • UK
  • USA.

Table of Contents

1. Key Takeaways
  • Key Takeaways of Digital Health Market and Trends, May 2023 (1 of 2)
  • Key Takeaways of Digital Health Market and Trends, May 2023 (2 of 2)
2. Management Summary
3. Global
  • Overview and Trends in Digital Health, May 2023 (1 of 5)
  • Overview and Trends in Digital Health, May 2023 (2 of 5)
  • Overview and Trends in Digital Health, May 2023 (3 of 5)
  • Overview and Trends in Digital Health, May 2023 (4 of 5)
  • Overview and Trends in Digital Health, May 2023 (5 of 5)
  • Digital Health Market Size, in USD billion, 2022 & 2032f
  • Leading Digital Technology Investments Made in Digital Healthcare, in % of Healthcare Leaders, March 2022
  • Healthcare Services That Healthcare Leaders Are Offering vs Those They Are Willing to Offer in 3 Years, in % of Healthcare Leaders, February 2023 (1 of 2)
  • Healthcare Services That Healthcare Leaders Are Offering vs Those They Are Willing to Offer in 3 Years, in % of Healthcare Leaders, February 2023 (2 of 2)
  • Total Digital Health Funding, in USD billion, & Factors Leading to the Decline of Digital Health Funding, 2020-2022
  • Total Digital Health Funding, by Region, in USD million & Number of Deals, in Absolute Number, Q4 2022
  • Total Digital Health Funding, by Segments, in USD billion & Number of Deals, in Absolute Number, Q4 2022
  • Breakdown of Deals Among Investors, in % of Investors, Q4 2022
  • Share of Healthcare Leaders Who Believe Virtual Care Had or Will Have the Biggest Impact on Improving Care, in %, February 2023
  • Share of Trust in Predictive Analytics Across Clinical Settings, by Region, in % of Healthcare Leaders, March 2022
  • Adoption of Predictive Analytics in Clinical Setting, by Country, in % of Healthcare Leaders, March 2022
  • Share of Adults Who Used Health Apps, in %, February 2022
  • Level of Positive Impact That Healthcare Executives Believe AI Will Have on Their Organization in the Future, in % of Healthcare Executives, 2022e
  • Share of Healthcare Executives for Whom IT/Security Breaches Are Primary Concerns About Disinformation Attacks, in %, 2022e
  • Share of Healthcare Leaders Who Want to Partner Outside Their Healthcare System & Types of Organizations They Want to Partner With, in %, February 2023
  • Share of Patients Who Enrolled or Are Likely to Enroll in Receiving Electronic Bills from Their Healthcare Providers, in %, 2022
4. North America
4.1. Regional
  • Overview and Trends in Digital Health, May 2023
4.2. USA
  • Share of Physicians Who Believe Select Elements Work Better in-Person Than Virtually, in %, March 2022
  • Breakdown of Physician Who Believe Digital Health Solutions are Beneficial, in %, 2022e
  • Top Virtual Health Approach Implemented by Physicians, in % of Physicians, March 2022
  • Top Healthcare Areas Where Technology Will be Beneficial, in % of Physicians, 2022e
  • Top Digital Health Solutions Physicians are Enthusiastic About, in % of Physicians, 2022e
  • Frequency of Using Health Apps Among Adults, in % of Adults, January 2023
  • Top Reasons for Using Health Applications, in % of Adults, January 2023
  • Top 10 Mobile Health and Fitness Applications, by Downloads, in millions, 2022
  • Share of Adults Who are Concerned About Privacy of Their Health Data on Their Smartphone Apps, by Generation, in %, January 2023
  • Frequency of Using Health Wearables Among Adults, in % of Adults, January 2023
  • Share of Wearable Owners Willing to Share Their Health Data, in %, 2022e
  • Share of Respondents Who Accessed Healthcare via Telemedicine at Some Point in Their Lives, in %, 2022
  • Share of Respondents Aged 55+ Who Used Telemedicine, in %, 2022
  • Breakdown of Respondents Who Prefer in-Person Care vs Telemedicine, by Categories, in %, 2022
  • Preferred Way of Accessing Telemedicine Among Adults, in % of Adults, 2022
  • Top Benefits Among Patients for Using Telehealth, in % of Patients, May 2022
  • Top Benefits Among Healthcare Providers of Using Telehealth, in % of Healthcare Providers, May 2022
  • Top Challenges That Healthcare Providers Faced While Using Telehealth, in % of Healthcare Providers, May 2022
  • Impact of Artificial Intelligence and Machine Learning on Select Healthcare Outcomes, in % of Healthcare Executives, July 2022
  • Top Effects of Virtual Health on Access to Care for Underprivileged Groups, in % of Physicians, March 2022
  • Top 3 Barriers Hindering Organization’s Ability to Reach Ideal Digital Health State, in % of Health System Leaders, February 2023
4.3. Canada
  • Share of Respondents Who Showed Interest in at Least One Digital Health Service, in %, November 2022
  • Share of Respondents Who Showed Interest in at Least One Digital Health Service, in %, November 2022
  • Types of Digital Health Services Respondents are Interested in, in % of Respondents, November 2022
  • Share of Respondents Who Accessed Their Personal Health Information Online, in %, November 2022
  • Types of Personal Health Information That Respondents Have Access to Online, in % of Respondents, November 2022
  • Virtual Visit Types That Respondents are Most Interested in, in % of Respondents, November 2022
  • Top Reasons for Choosing Virtual Visits Over In-Person Visits, in % of Respondents, November 2022
  • Preferred Virtual Visit Type as per Health Encounters, in % of Respondents, November 2022
5. Europe
5.1. Regional
  • Overview and Trends in Digital Health, May 2023
  • Share of Clinicians Who Believe New Technologies Can Improve Select Patient Outcomes, in %, 2022e
  • Top Challenges Faced While Adopting New Digital Health Technology, in % of Clinicians, 2022e
  • Share of Clinicians Who Believe Select Technologies Should Improve the Efficiency And Effectiveness of Diagnostics in the Next 3-5 Years, in %, 2022e
  • Preference Toward Using Traditional vs Digital Channels, by Appointment Stage, in % of Patients, Q1 2022
  • Breakdown of Patients With Chronic Illness Using Medical Apps/Devices & Types of Medical Devices Used, in %, Q1 2022
  • Top Motivators for Sharing Medical Data With Mobile Apps, in % of Patients, Q1 2022
5.2. UK
  • Share of Adults Using Health Apps, in %, 2021 & April 2022
  • Share of Health App Users Who Use Health Apps Weekly or More Often, in %, April 2022
  • Share of Adults in the Age Group 65+ Supporting the Move Towards Digital Health, in %, 2021 vs April 2022
  • Breakdown of Health App Users Who Believed Health Apps Were Useful in Improving Health and Well-Being, in %, April 2022
  • Top Sources Through Which Health App Users Found a Health App, in % of Health App Users, April 2022
  • Share of Adults Using Health Apps, by Age, in %, April 2022
5.3. Germany
  • Overview of Digital Health Market, May 2023
  • Share of Healthcare Leaders Investing in Select Digital Health Technologies, in %, March 2022
  • Share of Pharmacies Joining Telematics Infrastructure, in %, 2021 & June 2022
  • Share of Communication Processes in Health Care That Will Be Digital, in %, 2026f
  • Breakdown of Prescriptions That Will Be on Paper vs Digital, in % of All Prescriptions, 2023e
  • Breakdown of Prescriptions That Are Prescribed Electronically, in % of Doctors, July 2022
  • Share of Doctors Using Electronic Health Records/Electronic Patient Records (ePA), in %, July 2022
  • Share of Patients Showing Willingness Towards Select Digital Health Solutions, in %, 2022e
  • Top Digital Health Services Currently Used in Hospitals vs Those That Are Not Used But Are Useful, by Segments, in % of Doctors, July 2022
  • Biggest Obstacles in the Way of Digitalization of the Healthcare System, in % of Doctors, July 2022
  • Biggest Obstacles in the Way of Digitalization of the Healthcare System, in % of Doctors, July 2022
  • Number of Telematic Infrastructure Solutions Used, by Type, in millions, June 2022
  • Preferred Institutions to Partner With for Innovations & Benefits of Partnering With Health Tech Companies, in % of Healthcare Leaders, March 2022
  • Top Ways in Which Predicative Analysis Will Impact Healthcare, in % of Healthcare Leaders, March 2022
  • Share of Respondents Using Health Tracking Apps vs Those Who Share Their Personal Health Data, in %, 2022
5.4. France
  • Share of Respondents Using Teleconsultation, in %, November 2022
  • Share of Adults Who Used Online Appointment Booking Tools vs Those Who Used Online Result Submission Tools, in %, November 2022
  • Share of Healthcare Leaders for Whom AI as an Advanced Way of Treatment Will Be the Top Investment in 2022, in %, March 2022
  • Top Reasons for Investing in Artificial Intelligence, in % of Healthcare Leaders, March 2022
5.5. Spain
  • Breakdown of Respondents Using Telephone for Consultation With Family Doctor or GP, in %, 2022
  • Breakdown of Respondents Who Were Willing to Use Video Consultation, in %, 2022
5.6. Italy
  • Breakdown of Patients and Citizens Who Have Used Electronic Health Records, in %, 2021
5.7. Netherlands
  • Top Health Related Activities Performed Online, in % of Respondents, July 2022
  • Breakdown of Nurses Who Estimated the Proportion of Patients Who Have Used Telemonitoring, in %, August 2022
  • Share of Care Providers Offering a Patient Portal, in % of Care Providers, August 2022
  • Share of Nurses in Various Healthcare Branches Using a Particular Supervisory Technique, in %, August 2022
  • Share of Respondents Using Smart Health Devices, by Age, in %, July 2022
5.8. Austria
  • Top Drivers for Digital Transformation, in % of Healthcare Sector Players, October 2022
  • Top Challenges in the Way of Digital Transformation, in % of Healthcare Sector Players, October 2022
  • Breakdown of Top Technologies That Healthcare Sector Players Are Likely to Use During Digitalization, in % of Healthcare Sector Players, October 2022
5.9. Switzerland
  • Breakdown of Doctors and Patients for Whom Digitalization of Healthcare is Important, in %, January 2022
  • Share of Doctors Showing Interest in Electronic Medication Plans to Improve Correct Intake of Medication, in %, January 2022
  • Top Preferred Uses of Healthcare Apps Among Interested Patients, in % of Patients, January 2022
  • Breakdown of Doctors Keeping Medical Records Electronically, in %, January 2022
6. Asia-Pacific
6.1. Regional
  • Overview and Trends in Digital Health, May 2023
  • Total Digital Health Venture Capital Funding, in USD billion, Q1 2022-Q4 2022
  • Share of Healthcare Organizations That Will Have Data Governance Framework in Place to Prioritize Use of AI in Predictive, Preventive and Personalized Care, in %, 2026f
  • Number of Active Digital Health App Users, by Country, in thousands, November 2022
6.2. China
  • Digital Health Market Value, in CNY billion, 2020-2022e
  • Digital Medical Service Market Value, in CNY billion, 2020-2022e
  • Top Digital Health Areas in Which Healthcare Leaders Are Investing, in %, March 2022
  • Top Ways in Which Predicative Analysis Will Impact Healthcare, in % of Healthcare Leaders, March 2022
6.3. India
  • Top Usage of Healthcare Apps, in % of E-Commerce Users, 2022e
  • Breakdown of Revenue From Telemedicine, in % of Healthcare Leaders and Professionals, 2022
  • Share of Healthcare Leaders and Professionals Who Have Implemented Electronic Medical Records (EMR), in %, 2022
  • Share of Healthcare Professionals Who Want to Partner With Diagnostic Imaging and Screening Centers to Improve Patient  Outcome and Care Delivery, in %, February 2023
7. Latin America
7.1. Regional
  • Share of Respondents Who Used Smartphone Regularly to Monitor Their Health Status, in %, 2022
  • Share of Respondents Using Health & Fitness Apps/Websites At Least Once a Week, by Countries, in %, September 2022
7.2. Brazil
  • Share of Doctors and Nurses Who Use Teleconsultation Services, in %, October 2022
  • Share of Doctors and Nurses Offering Remote Monitoring of Patients, in %, October 2022
  • Share of Physicians and Nurses Using Teleconsulting Service Between Professionals, in %, October 2022
  • Share of Doctors Who Used Electronic Prescription, in %, October 2022
7.3. Mexico
  • Breakdown of Doctors Who Carry Out Select Digital Activities in Their Medical Practice, by Frequency, in %, September 2022
  • Types of Platforms Used by Doctors to Keep in Touch With Their Patients, in % of Doctors, September 2022
  • Breakdown of Medical Professionals Using Electronic Medical Records, in %, September 2022
8. Middle East and Africa
8.1.  Regional
  • Overview and Trends in Digital Health, May 2023 (1 of 3)
  • Overview and Trends in Digital Health, May 2023 (2 of 3)
  • Overview and Trends in Digital Health, May 2023 (3 of 3)
8.2. UAE
  • Share of Respondents Who Believe Technology Plays an Important Role in Managing Health More Effectively, in %, June 2022
  • Share of Respondents Who Believe Virtual Discussions With Their Doctors Are As Effective As Face-to-Face Discussions, in %, June 2022
  • Share of Respondents Who Are Aware of Telehealth Solutions vs Those Who Are Willing to Use Them, in %, June 2022
  • Top Benefits of Digital Healthcare Technologies, in %, June 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Calm
  • IBM
  • My fitness pal
  • National Health Service (NHS)
  • Omada
  • Planet fitness
  • Proteus Digital
  • Sweatcoin
  • Well Doc
  • KIM messages
  • Yuka

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