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Global Smart Watch Band Market (2021-2026) by Product, Application, Distribution Channel, Operating System, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

  • ID: 5503387
  • Report
  • October 2021
  • Region: Global
  • 179 pages
  • Infogence Global Research
The Global Smart Watch Band Market is Estimated to Be USD 16.80 Bn in 2021 and is Expected to Reach USD 28.63 Bn by 2026, Growing at a CAGR of 11.25%


  • Amazon.Com, Inc.
  • Fitbit, Inc.
  • Garmin Ltd.
  • Honor Technology Inc.
  • Nike, Inc.
  • Sony Corporation
  • MORE
The Global Smart Watch Band Market is estimated to be USD 16.80 Bn in 2021 and is expected to reach USD 28.63 Bn by 2026, growing at a CAGR of 11.25%.

Market Dynamics

A Smart band is a multipurpose device that helps to monitor the number of daily activities incurred by a person. It considers the distance covered while walking or jogging and monitors calorie intake, heartbeat, and quality of sleep. Smart bands are wirelessly connected to mobiles, tabs, laptops, or personal computers for long-term data storage. Factors like rising demand for wireless fitness & sports devices, increase in health awareness among the consumers, rising growth of IoT and internet connectivity and the emergence of many players in the market are some of the driving factors for the market. Whereas the high initial cost of the smartwatch acts as a restraint to it.

The rise in investment in building connected ecosystems and rising income penetration are opportunities for the market. However, data security concerns over smartwatch usage and problems related to power consumption and the low battery may pose a challenge.

Market Segmentation

The Global Smart Watch Band Market is segmented further based on Product, Application, Distribution Channel, Operating System, and Geography.

By Product, the market is classified into Extension, Standalone and Classical Segments. Amongst all segments, the Standalone segment is expected to grow at the highest CAGR.

By Application, the market is classified into Personal Assistance, Wellness, Healthcare, Sports, and Other Segments. Amongst all, the Personal Assistance segment is expected to contribute the highest growth.

By Distribution Channel, the market is classified into Online Mode and Offline Mode Segments. Amongst them, the Online Mode segment is expected to contribute the highest growth.

By Operating System, the market is classified into WatchOS, Android, Real-time Operating System, Tizen, and Other segments. Amongst all, the Android segment is expected to contribute the highest growth.

By Geography, Asia Pacific is projected to lead the market.

Recent Developments

1. Garmin plans to stay put in a Xiaomi-Apple led smartwatch market - May 26, 2021
2. Rockley Photonics to deliver glucose monitoring for Apple smartwatches - May 4, 2021

Company Profiles

Some of the companies covered in this report are Apple Inc., Fitbit, Inc., Garmin Ltd., Huawei Technologies Co., Ltd., Fossil Group, Motorola Mobility LLC (Lenovo), Sony Corporation, Samsung Electronics Co. Ltd., Tomtom International B.V., Amazfit, Google Inc., Etc.

Competitive Quadrant

The report includes the Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Smart Watch Band Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst’s Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market
Note: Product cover images may vary from those shown


  • Amazon.Com, Inc.
  • Fitbit, Inc.
  • Garmin Ltd.
  • Honor Technology Inc.
  • Nike, Inc.
  • Sony Corporation
  • MORE
1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders

2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 IGR Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study

3 Executive Summary
3.1 Introduction
3.2 Market Size and Segmentation
3.3 Market Outlook

4 Market Influencers
4.1 Drivers
4.1.1 Rising Demand for Wireless Fitness & Sports Devices
4.1.2 Increase in Health Awareness Among the Consumers
4.1.3 Rising Growth of IoT and Internet Connectivity
4.2 Restraints
4.2.1 High Initial Cost of Smartwatch
4.3 Opportunities
4.3.1 Rise in Investment on Building Connected Ecosystem
4.3.2 Rising Income Penetration
4.4 Challenges
4.4.1 Data Security Concerns Over Smartwatch Usage
4.4.2 Problems Related to Power Consumption and Low Battery

5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter’s Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis

6 Global Smart Watch Band Market, By Product
6.1 Introduction
6.2 Extension
6.3 Standalone
6.4 Classical

7 Global Smart Watch Band Market, By Application
7.1 Introduction
7.2 Personal Assistance
7.3 Wellness
7.4 Healthcare
7.5 Sports
7.6 Others

8 Global Smart Watch Band Market, By Distribution Channel
8.1 Introduction
8.2 Online Mode
8.3 Offline Mode

9 Global Smart Watch Band Market, By Operating System
9.1 Introduction
9.2 WatchOs
9.3 Android
9.4 Real-Time Operating System
9.5 Tizen
9.6 Others

10 Global Smart Watch Band Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 South America
10.3.1 Brazil
10.3.2 Argentina
10.3.3 Chile
10.3.4 Colombia
10.4 Europe
10.4.1 UK
10.4.2 France
10.4.3 Germany
10.4.4 Italy
10.4.5 Spain
10.4.6 Netherlands
10.4.7 Sweden
10.4.8 Russia
10.4.9 Rest of Europe
10.5 Asia-Pacific
10.5.1 China
10.5.2 Japan
10.5.3 India
10.5.4 Indonesia
10.5.5 Malaysia
10.5.6 South Korea
10.5.7 Australia
10.5.8 Sri Lanka
10.5.9 Thailand
10.5.10 Rest of APAC
10.6 Middle-East and Africa
10.6.1 Qatar
10.6.2 Saudi Arabia
10.6.3 South Africa
10.6.4 United Arab Emirates

11 Competitive Landscape
11.1 IGR Competitive Quadrant
11.2 Market Share Analysis
11.3 Strategic Initiatives
11.3.1 M&A and Investments
11.3.2 Partnerships and Collaborations
11.3.3 Product Developments and Improvements

12 Company Profiles
12.1 Apple Inc.
12.2 Fitbit, Inc.
12.3 Garmin Ltd.
12.4 Huawei Technologies Co., Ltd.
12.5 Xiaomi Corporation
12.6 LG Electronics Inc.
12.7 Fossil Group
12.8 Motorola Mobility LLC (Lenovo)
12.9 Sony Corporation
12.10 Samsung Electronics Co. Ltd.
12.11 Nike, Inc.
12.12 Razer Inc.
12.13 Tomtom International B.V.
12.14 Amazon.Com, Inc.
12.15 Honor Technology Inc.
12.16 Google Inc.
12.17 Amazfit (Huami Corporation)
12.18 Suunto Oy

13 Appendix
13.1 Questionnaire
Note: Product cover images may vary from those shown
  • Apple Inc.
  • Fitbit, Inc.
  • Garmin Ltd.
  • Huawei Technologies Co., Ltd.
  • Xiaomi Corporation
  • LG Electronics Inc.
  • Fossil Group
  • Motorola Mobility LLC (Lenovo)
  • Sony Corporation
  • Samsung Electronics Co. Ltd.
  • Nike, Inc.
  • Razer Inc.
  • Tomtom International B.V.
  • Amazon.Com, Inc.
  • Honor Technology Inc.
  • Google Inc.
  • Amazfit (Huami Corporation)
  • Suunto Oy
Note: Product cover images may vary from those shown