In 2020 there was more than 18 Million Online Shoppers in South Africa
The rising penetration of smart devices and the growing internet connectivity have led to e-commerce platforms. Apart from this, the increasing integration of e-commerce platforms with various advanced technologies, such as cloud computing, artificial intelligence, predictive analytics, etc., is also bolstering the e-commerce market growth in South Africa. According to our research findings, in 2020, there were more than 18 Million e-commerce users in South Africa, with an additional more than 6 Million users shopping online.
South Africa E-Commerce Market was US$ 4.5 Billion in 2021
E-Commerce platforms have been widely adopted across various industries in South Africa, such as Toys, Hobby & DIY, Furniture, Food & Personal Care, Fashion and Electronics & Media. Fashion is the leading product category, accounting for more than double the revenue produced by any category with Toys, Hobby and DIY's second product category. Clothing, household appliances, electronics, footwear and health products are the most popular categories among South African online shoppers.
Moreover, the South African e-commerce platform is the most popular fashion shopping app. Fashion business houses display their products on e-commerce websites and social networking sites, attracting more and more buyers. Online media helps fashion houses take their products across South Africa with a minimum investment of money.
Covid-19 impact on South Africa Ecommerce Industry
E-commerce is one of the few sectors that have witnessed increased consumer interaction in COVID-19. In South Africa, online shopping has been an uptake due to the lockdown in 2020. These lockdowns or stay at home orders have highlighted the value of e-Commerce, with consumers forced to remain in their homes and to find other ways to shop by digital shopping in South Africa.
South Africa E-Commerce Industry is expected to grow with a CAGR of 9.83% from 2020 to 2027
On the basis of Payment Mode, various digital payments such as Bank Transfers, Cards, Cash on Delivery (COD), Direct Delivery and E-wallet are becoming more widespread in South African countries. Credit cards and debit cards are the most favored payment methods. Consumers also use e-wallet services and EFT for online payment. E-wallet allows customers to receive, store, and spend money using a mobile phone even without internet access. Notwithstanding, another standard payment method is direct delivery, which indicates that users pay for their order on delivery. In economies with low credit card infiltration and less trust in digital payments made in advance, direct delivery became the most accepted payment method.
Players in the South Africa E-Commerce Industry
The level of rivalry in the South Africa e-commerce market is high due to many market players such as Takealot, Superbalist, Woolworths, Amazon, Mrp. These players are implementing various strategies, mergers, and acquisitions to remain the premiere strategy of players operating in the e-commerce industry to sustain their presence in the market for e-commerce in South Africa.
This report South Africa E-Commerce Market by Type (Toys, Hobby & DIY, Furniture, Food & Personal Care, Fashion, and Electronics & Media), Payment Mode (Bank transfers, Cards, COD, Direct Delivery, E-wallet and others), Company Analysis (Takealot, Superbalist, Woolworths, Amazon, Mrp) provides a detailed analysis of South Africa E-Commerce Industry.
Type - South Africa E-Commerce Market breakup from 5 viewpoints
1. Toys, Hobby & DIY
3. Food & Personal Care
5. Electronics & Media
Payment Mode - South Africa E-Commerce Market breakup from 6 viewpoints
1. Bank Transfer
4. Direct Delivery
Company Insights - South Africa E-Commerce Market breakup from 2 viewpoints
- Recent Development & Strategies
Key Players - South Africa E-Commerce Market breakup from 5 viewpoints
What is the estimated value of the South African E-Commerce Market?
What is the growth rate of the South African E-Commerce Market?
What is the forecasted size of the South African E-Commerce Market?
Who are the key companies in the South African E-Commerce Market?
|No. of Pages||80|
|Forecast Period||2021 - 2027|
| Estimated Market Value ( USD ||$ 4.5 Billion|
| Forecasted Market Value ( USD ||$ 7.9 Billion|
|Compound Annual Growth Rate||9.8%|
|Regions Covered||South Africa|
|No. of Companies Mentioned||5|
Table of Contents
6.2 Online Shopper Penetration
7.2 By Payment Mode
8.3 Food & Personal Care
8.5 Electronics & Media
9.3 Cash on Delivery (COD)
9.4 Direct Delivery
10.2 Bargaining Power of Buyers
10.3 Bargaining Power of Suppliers
10.4 Degree of Competition
10.5 Threat of New Entrants
10.6 Threat of Substitutes
11.1.2 Recent Development
11.2.2 Recent Development
11.3.2 Recent Development
11.4.2 Recent Development
11.5.2 Recent Development
Figure-02: South Africa E-Commerce Forecast for – Market (Million US$), 2022 – 2027
Figure-03: Type – Toys, Hobby & DIY Market (Million US$), 2017 – 2021
Figure-04: Type – Forecast for Toys, Hobby & DIY Market (Million US$), 2022 – 2027
Figure-05: Type – Furniture Market (Million US$), 2017 – 2021
Figure-06: Type – Forecast for Furniture Market (Million US$), 2022 – 2027
Figure-07: Type – Food & Personal Care Market (Million US$), 2017 – 2021
Figure-08: Type – Forecast for Food & Personal Care Market (Million US$), 2022 – 2027
Figure-09: Type – Fashion Market (Million US$), 2017 – 2021
Figure-10: Type – Forecast for Fashion Market (Million US$), 2022 – 2027
Figure-11: Type – Electronics & Media Market (Million US$), 2017 – 2021
Figure-12: Type – Forecast for Electronics & Media Market (Million US$), 2022 – 2027
Figure-13: Payment Mode – Bank Transfer Market (Million US$), 2017 – 2021
Figure-14: Payment Mode – Forecast for Bank Transfer Market (Million US$), 2022 – 2027
Figure-15: Payment Mode – Cards Market (Million US$), 2017 – 2021
Figure-16: Payment Mode – Forecast for Cards Market (Million US$), 2022 – 2027
Figure-17: Payment Mode – COD Market (Million US$), 2017 – 2021
Figure-18: Payment Mode – Forecast for COD Market (Million US$), 2022 – 2027
Figure-19: Payment Mode – Direct Delivery Market (Million US$), 2017 – 2021
Figure-20: Payment Mode – Forecast for Direct Delivery Market (Million US$), 2022 – 2027
Figure-21: Payment Mode – E-wallet Market (Million US$), 2017 – 2021
Figure-22: Payment Mode – Forecast for E-wallet Market (Million US$), 2022 – 2027
Figure-23: Payment Mode – Others Market (Million US$), 2017 – 2021
Figure-24: Payment Mode – Forecast for Others Market (Million US$), 2022 – 2027
Figure-25: South Africa – Number of Online Shoppers (Million), 2017 – 2021
Figure-26: South Africa – Forecast for Number of Online Shoppers (Million), 2022 – 2027
Figure-27: South Africa – User Penetration (Percent), 2017 – 2021
Figure-28: South Africa – Forecast for User Penetration (Percent), 2022 – 2027
Table-02: South Africa – Forecast for E-Commerce Market Share by Type (Percent), 2022 – 2027
Table-03: South Africa – E-Commerce Market Share by Payment Mode (Percent), 2017 – 2021
Table-04: South Africa – Forecast for E-Commerce Market Share by Payment Mode (Percent), 2022 – 2027
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
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