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ASEAN Home Improvement Market (Indonesia, Singapore, Philippines, Thailand & Malaysia): Insights & Forecast with Potential Impact of COVID-19 (2021-2025)

  • ID: 5504443
  • Report
  • November 2021
  • Region: Asia Pacific
  • 106 Pages
  • Koncept Analytics
10% Free customization
10% Free customization

This report comes with 10% free customization, enabling you to add data that meets your specific business needs.

10% Free customization

This report comes with 10% free customization, enabling you to add data that meets your specific business needs.

The ASEAN home improvement market is forecasted to reach US$10.90 billion in 2025, experiencing growth at a CAGR of 9.22% during the period spanning from 2021 to 2025. Growth in the ASEAN home improvement market was supported by factors such as increasing population in ASEAN countries, skyrocketing house prices, rapid urbanization and favorable demographic structure. Rising e-commerce penetration and increase in work from home and freelancing jobs is likely to have a positive impact on the ASEAN home improvement market. However, the market growth is expected to be restrained by shortage of labor and economic slowdown.




The ASEAN home improvement market can be segmented into the following regions: Indonesia, Thailand, Malaysia, Philippines and Singapore. In 2020, the dominant share of ASEAN home improvement market was held by Indonesia, followed by Thailand. The Singapore home improvement market by category can be segmented into the following categories: bathroom and sanitary ware, home paint, hardware, kitchen sinks, power tools, wall coverings, and hand tools. The largest share of the market was held by bathroom, followed by home paint and hardware.


The ASEAN home improvement market by retail space per capita can be segmented into the following regions: Indonesia, Thailand, Malaysia, Philippines and Singapore. In 2020, the dominant share of home improvement retail space per capita was held by Malaysia, followed by Thailand. Factors such as unaffordable home loans and rising disposable income in ASEAN countries helped in boosting the market growth.



Scope of the report

  • The report provides a comprehensive analysis of the ASEAN home improvement market.
  • The major regional markets (Indonesia, Thailand, Malaysia, Philippines and Singapore) have been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Ace Hardware Indonesia, Dairy Farm International Holding Limited, Siam Global House Public Company Limited, Home Product Center Public Company Limited, Mr D.I.Y. Group and AllHome Corp.) are also presented in detail.

Key Target Audience

  • Home Improvement Manufacturers
  • Raw Material Suppliers
  • End Users (Businesses/Consumers)
  • Investment Banks
  • Government Bodies & Regulating Authorities.
Frequently Asked Questions about the ASEAN Home Improvement Market

What is the estimated value of the ASEAN Home Improvement Market?

The ASEAN Home Improvement Market was estimated to be valued at $7.7 Billion in 2021.

What is the growth rate of the ASEAN Home Improvement Market?

The growth rate of the ASEAN Home Improvement Market is 9.2%, with an estimated value of $10.9 Billion by 2025.

What is the forecasted size of the ASEAN Home Improvement Market?

The ASEAN Home Improvement Market is estimated to be worth $10.9 Billion by 2025.
Note: Product cover images may vary from those shown

1. Market Overview
1.1 Home Improvement
1.1.1 Home Improvement- Introduction
1.2 Types of Home Improvement
1.3 Products Used in the Home Improvement
1.3.1 Building and Remodeling
1.3.2 Home Décor
1.3.3 Tools and Hardware
1.3.4 Outdoor Living
1.4 Types of Home Improvement Projects
1.4.1 DIFM Home Improvement Project
1.4.2 DIY Home Improvement Project
1.5 Advantages of Home Improvement Projects
1.6 Disadvantages of Home Improvement Projects
2. Impact of COVID-19
2.1 Impact of COVID-19 on Home Improvement Market
2.2 Decline in GDP Growth
2.3 Decrease in Labor Supply
2.4 Growth in E-commerce Market
2.5 Shift to Work from Home
2.6 Post-COVID Scenario
3. ASEAN Market Analysis
3.1 ASEAN Home Improvement Market by Value
3.2 ASEAN Home Improvement Market Forecast by Value
3.3 ASEAN Home Improvement Market by Region
3.4 ASEAN Home Improvement Market by Spending Per Capita
3.5 ASEAN Home Improvement Market by Retail Space Per Capita
3.6 ASEAN Home Improvement Market by Stores Per Million People
4. Regional Analysis
4.1 Indonesia
4.1.1 Indonesia Home Improvement Market by Value
4.1.2 Indonesia Home Improvement Market Forecast by Value
4.2 Thailand
4.2.1 Thailand Home Improvement Market by Value
4.2.2 Thailand Home Improvement Market Forecast by Value
4.3 Malaysia
4.3.1 Malaysia Home Improvement Market by Value
4.3.2 Malaysia Home Improvement Market Forecast by Value
4.3.3 Malaysia Home improvement Market by Number of Retail Stores
4.4 Philippines
4.4.1 Philippines Home Improvement Market by Value
4.4.2 Philippines Home Improvement Market Forecast by Value
4.5 Singapore
4.5.1 Singapore Home Improvement Market by Value
4.5.2 Singapore Home Improvement Market Forecast by Value
4.5.3 Singapore Home improvement Market by Category
4.5.4 Singapore Bathroom and Sanitary ware Home Improvement Market by Value
4.5.5 Singapore Home Paint Home Improvement Market by Value
4.5.6 Singapore Hardware Home Improvement Market by Value
4.5.7 Singapore Kitchen Sinks Home Improvement Market by Value
4.5.8 Singapore Power Tools Home Improvement Market by Value
4.5.9 Singapore Wall Covering Home Improvement Market by Value
4.5.10 Singapore Hand Tools Home Improvement Market by Value
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Accelerating Population Growth
5.1.2 Skyrocketing House prices
5.1.3 Unaffordable Home Loans
5.1.4 Rapid Urbanization
5.1.5 Favorable Demographic Structure
5.1.6 Rising Disposable Income
5.2 Key Trends & Developments
5.2.1 Rising E-commerce Penetration
5.2.2 Rising Trend of Freelancing
5.2.3 Technologically Advanced Home Improvement Products
5.2.4 Increase in Work from Home Jobs
5.2.5 Popularization of Do-It-Yourself (DIY)
5.3 Challenges
5.3.1 Economic Slowdown
5.3.2 Shortage of Labor
6. Competitive Landscape
6.1 Global Market
6.1.1 Revenue Comparison- Key Players
6.1.2 Market Capitalization Comparison- Key Players
6.1.3 Product Comparison- Key Players
6.2 Thailand Market
6.2.1 Thailand Home Improvement Market Share by Key Players
6.3 Indonesia Market
6.3.1 Indonesia Home Improvement Market Share by Key Players
6.4 Philippines Market
6.4.1 Philippines Home Improvement Market Share by Key Players
7. Company Profiles
7.1 Ace Hardware Indonesia
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategies
7.2 Dairy Farm International Holding Limited
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategies
7.3 Siam Global House Public Company Limited
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategies
7.4 Home Product Center Public Company Limited
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategies
7.5 Mr D.I.Y. Group
7.5.1 Business Overview
7.5.2 Financial Overview
7.5.3 Business Strategies
7.6 AllHome Corp.
7.6.1 Business Overview
7.6.2 Financial Overview
7.6.3 Business Strategies
List of Figures
  • Types of Home Improvement
  • Advantages of Home Improvement Projects
  • Disadvantages of Home Improvement Projects
  • East Asia- Pacific GDP (Current) per capita (2010-2020)
  • ASEAN Total Labor Force (2016-2020)
  • ASEAN E-commerce (B2C) Market (2019-2020)
  • ASEAN Home Improvement Market by Value (2016-2020)
  • ASEAN Home Improvement Market Forecast by Value (2021-2025)
  • ASEAN Home Improvement Market by Region (2020)
  • ASEAN Home improvement Market by Spending Per Capita (2020)
  • ASEAN Home improvement Market by Retail Space Per Capita (2020)
  • ASEAN Home improvement Market by Stores Per Million People (2020)
  • Indonesia Home Improvement Market by Value (2016-2020)
  • Indonesia Home Improvement Market Forecast by Value (2021-2025)
  • Thailand Home Improvement Market by Value (2016-2020)
  • Thailand Home Improvement Market Forecast by Value (2021-2025)
  • Malaysia Home Improvement Market by Value (2016-2020)
  • Malaysia Home Improvement Market Forecast by Value (2021-2025)
  • Malaysia Home improvement Market by Number of Retail Stores (2020)
  • Philippines Home Improvement Market by Value (2016-2020)
  • Philippines Home Improvement Market Forecast by Value (2021-2025)
  • Singapore Home Improvement Market by Value (2016-2020)
  • Singapore Home Improvement Market Forecast by Value (2021-2025)
  • Singapore Home improvement Market by Category (2020)
  • Singapore Bathroom and Sanitaryware Home Improvement Market by Value (2017- 2020)
  • Singapore Home Paint Home Improvement Market by Value (2017- 2020)
  • Singapore Hardware Home Improvement Market by Value (2017- 2020)
  • Singapore Kitchen Sinks Home Improvement Market by Value (2017- 2020)
  • Singapore Power Tools Home Improvement Market by Value (2017- 2020)
  • Singapore Wall Covering Home Improvement Market by Value (2017- 2020)
  • Singapore Hand Tools Home Improvement Market by Value (2017- 2020)
  • ASEAN Total Population (2016-2019)
  • ASEAN Nominal Residential Property Prices (2016-2020)
  • ASEAN Real Interest Rate by Region (2016-2020)
  • ASEAN Urban Population (2016-2020)
  • ASEAN Median Age (2015-2020)
  • East Asia and Pacific Gross National Income (GNI) Per Capita (2015-2020)
  • E-Commerce Penetration in ASEAN (January 2021)
  • Asia Pacific Smart Locks Market Forecast by Value (2019-2027)
  • ASEAN GDP Growth Rate Per Year (2017-2020)
  • Thailand Home Improvement Market Share by Key Players (2020)
  • Indonesia Home Improvement Market Share by Key Players (2020)
  • Philippines Home Improvement Market Share by Key Players (2020)
  • Business Segment
  • Ace Hardware Indonesia Net Sales & Net Income (2016-2020)
  • Ace Hardware Indonesia Net Sales by Segment (2020)
  • Dairy Farm International Holding Limited Total Sales & Net Profit (2016-2020)
  • Dairy Farm International Holding Limited Total Sales by Segment (2020)
  • Product Groups
  • Siam Global House Public Company Limited Total Revenues & Gross Profit (2016-2020)
  • Siam Global House Public Company Limited Total Revenue by Geography (2020)
  • Home Product Center Public Company Limited Businesses
  • Home Product Center Public Company Limited Total Revenue & Gross Profit (2016-2020)
  • Home Product Center Public Company Limited Total Revenue by Segment (2020)
  • Home Product Center Public Company Limited Total Revenue by Geography (2020)
  • Mr D.I.Y. Group Revenue & Net Profit (2017-2020)
  • Mr D.I.Y. Group Revenue by Segment (2020)
  • AllHome Corp. Total Sales & Net Profit (2016-2020)
  • AllHome Corp. Total Revenue by Product Range (2020)

List of Tables
  • Key Players - Revenue Comparison (2020/21)
  • Key Players - Market Capitalization Comparison (2021)
  • Key Players - Products Comparison
Note: Product cover images may vary from those shown

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