Global Marketing Consulting Market 2022-2026

The publisher has been monitoring the marketing consulting market and it is poised to grow by $ 3.83 bn during 2022-2026, progressing at a CAGR of 4.75% during the forecast period. The report on the marketing consulting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by factors such as the rising need for improved customer digital experience and marketing consulting firms provide custom-made solutions.

The marketing consulting market analysis includes the service segment and geographic landscape.

The marketing consulting market is segmented as below:

By Service

MMICS
SDCS
others

By Geographical Landscape

North America
Europe
APAC
MEA
South America

This study identifies continued education as one of the prime reasons driving the marketing consulting market growth during the next few years.

The report on marketing consulting market covers the following areas:

Marketing consulting market sizing
Marketing consulting market forecast
Marketing consulting market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing consulting market vendors that include Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC, and PricewaterhouseCoopers LLP. Also, the marketing consulting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Executive Summary

Market overview

Market Landscape

Market ecosystem
Value chain analysis

Market Sizing

Market definition
Market segment analysis
Market size 2021
Market outlook: Forecast for 2021 - 2026

Five Forces Analysis

Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition

Market Segmentation by Service

Market segments
Comparison by Service
MMICS - Market size and forecast 2021-2026
SDCS - Market size and forecast 2021-2026
Others - Market size and forecast 2021-2026
Market opportunity by Service

Customer landscape

Geographic Landscape

Geographic segmentation
Geographic comparison
North America - Market size and forecast 2021-2026
Europe - Market size and forecast 2021-2026
APAC - Market size and forecast 2021-2026
MEA - Market size and forecast 2021-2026
South America - Market size and forecast 2021-2026
Key leading countries
Market opportunity By Geographical Landscape
Market drivers
Market challenges
Market trends

Vendor Landscape

Overview
Landscape disruption

Vendor Analysis

Vendors covered
Market positioning of vendors
Bain and Co. Inc.
BearingPoint Holding BV
Boston Consulting Group Inc.
Deloitte Touche Tohmatsu Ltd.
Elixirr International plc
Ernst & Young Global Ltd.
KPMG International Cooperative
McKinsey and Co.
Nielsen Holdings PLC
PricewaterhouseCoopers LLP

Appendix

Scope of the report
Currency conversion rates for US$
Research methodology
List of abbreviations

Exhibits

Key Finding 1
Key Finding 2
Key Finding 3
Key Finding 5
Key Finding 6
Key Finding 7
Key Finding 8
Parent market
Market characteristics
Offerings of vendors included in the market definition
Market segments
Global - Market size and forecast 2021 - 2026 ($ million)
Global market: Year-over-year growth 2021 - 2026 (%)
Five forces analysis 2021 & 2026
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition - Five forces 2021
Service - Market share 2021-2026 (%)
Comparison by Service
MMICS - Market size and forecast 2021-2026 ($ million)
MMICS - Year-over-year growth 2021-2026 (%)
SDCS - Market size and forecast 2021-2026 ($ million)
SDCS - Year-over-year growth 2021-2026 (%)
Others - Market size and forecast 2021-2026 ($ million)
Others - Year-over-year growth 2021-2026 (%)
Market opportunity by Service
Customer landscape
Market share By Geographical Landscape 2021-2026 (%)
Geographic comparison
North America - Market size and forecast 2021-2026 ($ million)
North America - Year-over-year growth 2021-2026 (%)
Europe - Market size and forecast 2021-2026 ($ million)
Europe - Year-over-year growth 2021-2026 (%)
APAC - Market size and forecast 2021-2026 ($ million)
APAC - Year-over-year growth 2021-2026 (%)
MEA - Market size and forecast 2021-2026 ($ million)
MEA - Year-over-year growth 2021-2026 (%)
South America - Market size and forecast 2021-2026 ($ million)
South America - Year-over-year growth 2021-2026 (%)
Key leading countries
Market opportunity By Geographical Landscape ($ million)
Market share By Geographical Landscape 2021-2026 (%)
Geographic comparison
Impact of drivers and challenges
Vendor landscape
Landscape disruption
Industry risks
Vendors covered
Market positioning of vendors
Bain and Co. Inc. - Overview
Bain and Co. Inc. - Product and service
Bain and Co. Inc. - Key offerings
Bain and Co. Inc. - Key customers
Bain and Co. Inc. - Segment focus
BearingPoint Holding BV - Overview
BearingPoint Holding BV - Product and service
BearingPoint Holding BV - Key offerings
BearingPoint Holding BV - Key customers
BearingPoint Holding BV - Segment focus
Boston Consulting Group Inc. - Overview
Boston Consulting Group Inc. - Product and service
Boston Consulting Group Inc. - Key offerings
Boston Consulting Group Inc. - Key customers
Boston Consulting Group Inc. - Segment focus
Deloitte Touche Tohmatsu Ltd. - Overview
Deloitte Touche Tohmatsu Ltd. - Business segments
Deloitte Touche Tohmatsu Ltd. - Key offerings
Deloitte Touche Tohmatsu Ltd. - Key customers
Deloitte Touche Tohmatsu Ltd. - Segment focus
Elixirr International plc - Overview
Elixirr International plc - Business segments
Elixirr International plc - Key offerings
Elixirr International plc - Key customers
Elixirr International plc - Segment focus
Ernst & Young Global Ltd. - Overview
Ernst & Young Global Ltd. - Business segments
Ernst & Young Global Ltd. - Key offerings
Ernst & Young Global Ltd. - Key customers
Ernst & Young Global Ltd. - Segment focus
KPMG International Cooperative - Overview
KPMG International Cooperative - Business segments
KPMG International Cooperative - Key offerings
KPMG International Cooperative - Key customers
KPMG International Cooperative - Segment focus
McKinsey and Co. - Overview
McKinsey and Co. - Product and service
McKinsey and Co. - Key offerings
McKinsey and Co. - Key customers
McKinsey and Co. - Segment focus
Nielsen Holdings PLC - Overview
Nielsen Holdings PLC - Business segments
Nielsen Holdings PLC - Key offerings
Nielsen Holdings PLC - Key customers
Nielsen Holdings PLC - Segment focus
PricewaterhouseCoopers LLP - Overview
PricewaterhouseCoopers LLP - Business segments
PricewaterhouseCoopers LLP - Key offerings
PricewaterhouseCoopers LLP - Key customers
PricewaterhouseCoopers LLP - Segment focus
Currency conversion rates for US$
Research Methodology
Validation techniques employed for market sizing
Information sources
List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global marketing consulting market: Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC, and PricewaterhouseCoopers LLP.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is continued education.`

According to the report, one of the major drivers for this market is the rising need for improved customer digital experience.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.