According to Orthodontics Australia, around 55.0% of the Australian population feels self-conscious about their teeth. It also states that around 62.0% of Australians are willing to fix their misaligned teeth. Additionally, around 3,00,000 individuals in Australia have braces and more than a quarter of them are above the age of 19, according to Wilkins Orthodontics. This can prove to be a significant driver for the growth of the market in the country as people are readily adopting a lower cost, comfortable, and aesthetically appealing alternative to traditional metal braces.
Technological advancements and the growing demand for customized invisible braces are significant factors responsible for market growth. Companies like Align Technology and DynaFlex are constantly bringing in newer computer-aided technology in the market. According to Australian News, around 40,000 Australians use clear aligner therapy for teeth straightening annually, and 10% to 15% of Australian dentists use CAD/CAM technology for dental treatments.
The advent of COVID-19 has impacted the overall dental industry and the market for clear aligners. However, during the pandemic, the sales of direct-to-consumer invisible braces witnessed a surge as it involves minimal clinical oversight and does not require patients to visit a dental office. Moreover, as a step to assist doctors and stimulate their doctor-directed aligner products demand, in 2020, Align Technology did not implement annual price increases on various invisible braces.
Australia Clear Aligners Market Report Highlights
- The teenage segment held a significant share in the market in 2020, as teenagers are increasingly opting for invisible braces because of their inconspicuous characteristics and comfort
- The group practices segment accounted for the largest revenue share in 2020 as they are readily adopting invisible braces and are highly equipped with advanced digital technologies
- The offline distribution segment held the highest revenue share in 2020, as the doctor directed clear aligner systems are still highly recommended by Dental Associations and also offer clinical oversight
- The online distribution segment is expected to witness the highest CAGR over the forecast period
Table of Contents
Companies Mentioned
- Align Technology, Inc.
- Byte
- SmileDirectClub. Inc
- SmilePath
- EZ SMILE Pty Ltd
- Beam
- WonderSmile
- SmileStyler.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 75 |
| Published | November 2021 |
| Forecast Period | 2020 - 2028 |
| Estimated Market Value ( USD | $ 72 million |
| Forecasted Market Value ( USD | $ 534.3 million |
| Compound Annual Growth Rate | 28.7% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 8 |


