The global hard seltzer market size is expected to reach USD 57.34 billion by 2030, registering a CAGR of 19.8% over the forecast period. Shifting consumer preference for low-alcohol content beverages, especially among millennials and the working-class population is expected to be a key factor contributing to the growth of the market. Hard seltzers are gaining popularity as low-calorie and low-sugar alternative alcoholic drinks to traditional alcoholic beverages among health-conscious demographics across the world. Hard seltzer flavors, such as citrus and other fruity flavors, are gaining rapid traction among consumers. The rising adoption of new flavors among consumers is likely to provide opportunities to the players operating in this market.
An example of this trend can be seen in March 2021 when Stewarts Enterprises introduced Stewart's Spiked Seltzer, a range of low-calorie hard seltzers available in three flavors: Root Beer, Black Cherry, and Orange Cream, aiming to expand their market presence in the northeast U. S. Among hard seltzers, those with an alcohol by volume (ABV) content ranging from 5.0% to 6.9% held the largest market share in 2021 and are expected to maintain their dominance throughout the forecast period. The considerable consumption and wide availability of this particular category of hard seltzers, particularly in the North American region, are propelling the growth of this segment. In 2021, the off-trade segment emerged as a dominant contributor to global revenue, forming a significant portion of the market.
The wider availability of hard seltzer products in major retailers like Walmart, Target, Costco, Tesco, and others has played a crucial role in driving sales through the off-trade channel. In addition, the temporary closure of the on-trade channel during the COVID-19 pandemic has further accelerated sales through the off-trade channel. The global market is consolidated in the U. S. with a major share occupied by Mark Anthony Brands International and The Boston Beer Company. However, it is fragmented in other regions/countries owing to the presence of a large number of players including Mark Anthony Brands International; Anheuser-Busch InBev; The Coca-Cola Company; Diageo plc; Heineken N. V.; and Constellation Brands, Inc. among others.
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An example of this trend can be seen in March 2021 when Stewarts Enterprises introduced Stewart's Spiked Seltzer, a range of low-calorie hard seltzers available in three flavors: Root Beer, Black Cherry, and Orange Cream, aiming to expand their market presence in the northeast U. S. Among hard seltzers, those with an alcohol by volume (ABV) content ranging from 5.0% to 6.9% held the largest market share in 2021 and are expected to maintain their dominance throughout the forecast period. The considerable consumption and wide availability of this particular category of hard seltzers, particularly in the North American region, are propelling the growth of this segment. In 2021, the off-trade segment emerged as a dominant contributor to global revenue, forming a significant portion of the market.
The wider availability of hard seltzer products in major retailers like Walmart, Target, Costco, Tesco, and others has played a crucial role in driving sales through the off-trade channel. In addition, the temporary closure of the on-trade channel during the COVID-19 pandemic has further accelerated sales through the off-trade channel. The global market is consolidated in the U. S. with a major share occupied by Mark Anthony Brands International and The Boston Beer Company. However, it is fragmented in other regions/countries owing to the presence of a large number of players including Mark Anthony Brands International; Anheuser-Busch InBev; The Coca-Cola Company; Diageo plc; Heineken N. V.; and Constellation Brands, Inc. among others.
Hard Seltzer Market Report Highlights
- Hard seltzer with 1.0% to 4.9% ABV content is projected to register the fastest growth rate over the forecast period
- This is owing to the increasing demand for low-alcoholic beverages among millennials and Gen Z
- The on-trade distribution channel segment is anticipated to register a CAGR of 20.4% from 2023 to 2030
- The segment growth can be attributed to the rising product demand through these channels, which include pubs and bars
- The Rest of the World (RoW) segment is expected to register the fastest growth rate during the forecast period. Countries, such as China, Australia, New Zealand, and India, are expected to see a surge in product consumption
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Hard Seltzer Market Variables, Trends & Scope
Chapter 4. Consumer Behavior Analysis
Chapter 5. Hard Seltzer Market: ABV Content Estimates & Trend Analysis
Chapter 6. Hard Seltzer Market: Packaging Type Estimates & Trend Analysis
Chapter 7. Hard Seltzer Market: Flavor Estimates & Trend Analysis
Chapter 8. Hard Seltzer Market: Distribution Channel Estimates & Trend Analysis
Chapter 9. Hard Seltzer Market: Regional Estimates & Trend Analysis
Chapter 10. Competitive Analysis
List of Tables
List of Figures
Companies Mentioned
- Mark Anthony Brands International
- Carlsberg Group
- Anheuser-Busch InBev
- The Coca Cola Company
- Diageo plc
- Heineken N.V.
- The Boston Beer Company
- Molson Coors Beverage Company
- Constellation Brands, Inc.
- Kopparberg
- San Juan Seltzer, Inc.
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 75 |
Published | August 2023 |
Forecast Period | 2022 - 2030 |
Estimated Market Value ( USD | $ 13.48 Billion |
Forecasted Market Value ( USD | $ 57.34 Billion |
Compound Annual Growth Rate | 19.8% |
Regions Covered | Global |
No. of Companies Mentioned | 11 |