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Hard Seltzer Market Size, Share & Trends Analysis Report By ABV Content (1.0% To 4.9%, 5.0% To 6.9%), By Packaging Type (Metal Cans, Glass Bottles), By Distribution Channel (Off-trade, On-trade), By Flavor, And Segment Forecasts, 2023 - 2030

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    Report

  • 75 Pages
  • August 2023
  • Region: Global
  • Grand View Research
  • ID: 5505331
Description Jump to:
The global hard seltzer market size is expected to reach USD 57.34 billion by 2030, registering a CAGR of 19.8% over the forecast period. Shifting consumer preference for low-alcohol content beverages, especially among millennials and the working-class population is expected to be a key factor contributing to the growth of the market. Hard seltzers are gaining popularity as low-calorie and low-sugar alternative alcoholic drinks to traditional alcoholic beverages among health-conscious demographics across the world. Hard seltzer flavors, such as citrus and other fruity flavors, are gaining rapid traction among consumers. The rising adoption of new flavors among consumers is likely to provide opportunities to the players operating in this market.

An example of this trend can be seen in March 2021 when Stewarts Enterprises introduced Stewart's Spiked Seltzer, a range of low-calorie hard seltzers available in three flavors: Root Beer, Black Cherry, and Orange Cream, aiming to expand their market presence in the northeast U. S. Among hard seltzers, those with an alcohol by volume (ABV) content ranging from 5.0% to 6.9% held the largest market share in 2021 and are expected to maintain their dominance throughout the forecast period. The considerable consumption and wide availability of this particular category of hard seltzers, particularly in the North American region, are propelling the growth of this segment. In 2021, the off-trade segment emerged as a dominant contributor to global revenue, forming a significant portion of the market.

The wider availability of hard seltzer products in major retailers like Walmart, Target, Costco, Tesco, and others has played a crucial role in driving sales through the off-trade channel. In addition, the temporary closure of the on-trade channel during the COVID-19 pandemic has further accelerated sales through the off-trade channel. The global market is consolidated in the U. S. with a major share occupied by Mark Anthony Brands International and The Boston Beer Company. However, it is fragmented in other regions/countries owing to the presence of a large number of players including Mark Anthony Brands International; Anheuser-Busch InBev; The Coca-Cola Company; Diageo plc; Heineken N. V.; and Constellation Brands, Inc. among others.

Hard Seltzer Market Report Highlights

  • Hard seltzer with 1.0% to 4.9% ABV content is projected to register the fastest growth rate over the forecast period
  • This is owing to the increasing demand for low-alcoholic beverages among millennials and Gen Z
  • The on-trade distribution channel segment is anticipated to register a CAGR of 20.4% from 2023 to 2030
  • The segment growth can be attributed to the rising product demand through these channels, which include pubs and bars
  • The Rest of the World (RoW) segment is expected to register the fastest growth rate during the forecast period. Countries, such as China, Australia, New Zealand, and India, are expected to see a surge in product consumption

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. ABV Content Outlook
2.3. Packaging Type Outlook
2.4. Flavor Outlook
2.5. Distribution Channel Outlook
Chapter 3. Hard Seltzer Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Opportunities
3.4.4. Industry Challenges
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Hard Seltzer Market
3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Hard Seltzer Market: ABV Content Estimates & Trend Analysis
5.1. ABV Content Movement Analysis & Market Share, 2022 & 2030
5.2. 1.0% to 4.9%
5.2.1. Market estimates and forecast for hard seltzer with 1.0% to 4.9% ABV content 2017 - 2030 (USD Billion)
5.3. 5.0% to 6.9%
5.3.1. Market estimates and forecast for hard seltzer with 5.0% to 6.9% ABV content 2017 - 2030 (USD Billion)
5.4. Others
5.4.1. Market estimates and forecast for others 2017 - 2030 (USD Billion)
Chapter 6. Hard Seltzer Market: Packaging Type Estimates & Trend Analysis
6.1. Packaging Type Movement Analysis & Market Share, 2022 & 2030
6.2. Glass Bottles
6.2.1. Glass Bottles Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
6.3. Metal Cans
6.3.1. Metal Cans Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
Chapter 7. Hard Seltzer Market: Flavor Estimates & Trend Analysis
7.1. Flavor Movement Analysis & Market Share, 2022 & 2030
7.2. Classic or Unflavored
7.2.1. Plain Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
7.3. Flavored
7.3.1. Flavored Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
7.3.2. Black Cherry
7.3.2.1. Black Cherry Flavored Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
7.3.3. Lime
7.3.3.1. Lime Flavored Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
7.3.4. Ruby Grapefruit
7.3.4.1. Ruby Grapefruit Flavored Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
7.3.5. Mango
7.3.5.1. Mango Flavored Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
7.3.6. Raspberry
7.3.6.1. Raspberry Flavored Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
7.3.7. Others
7.3.7.1. Other Flavored Hard Seltzer Market estimates and forecast, 2017 - 2030 (USD Billion)
Chapter 8. Hard Seltzer Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
8.2. Off-trade
8.2.1. Hard Seltzer Market estimates and forecast through off-trade distribution channel, 2017 - 2030 (USD Billion)
8.3. On-trade
8.3.1. Hard Seltzer Market estimates and forecast through on-trade distribution channel, 2017 - 2030 (USD Billion)
Chapter 9. Hard Seltzer Market: Regional Estimates & Trend Analysis
9.1. Regional Movement Analysis & Market Share, 2022 & 2030
9.2. North America
9.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.2.2. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.2.3. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.2.4. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.2.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.2.6. U.S.
9.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.2.6.2. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.2.6.3. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.2.6.4. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.2.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.2.7. Canada
9.2.7.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.2.7.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.2.7.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.2.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.2.8. Mexico
9.2.8.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.2.8.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.2.8.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.2.8.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3. Europe
9.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.3.2. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.3.3. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.3.4. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.3.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3.6. UK
9.3.6.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.3.6.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.3.6.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.3.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3.7. Germany
9.3.7.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.3.7.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.3.7.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.3.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3.8. Italy
9.3.8.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.3.8.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.3.8.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.3.8.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3.9. Spain
9.3.9.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.3.9.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.3.9.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.3.9.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3.10. The Netherlands
9.3.10.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.3.10.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.3.10.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.3.10.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3.11. Ireland
9.3.11.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.3.11.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.3.11.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.3.11.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4. Asia Pacific
9.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.4.2. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.4.3. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.4.4. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.4.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4.6. China
9.4.6.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.4.6.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.4.6.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.4.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4.7. Australia
9.4.7.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.4.7.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.4.7.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.4.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4.8. India
9.4.8.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.4.8.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.4.8.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.4.8.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4.9. Japan
9.4.9.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.4.9.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.4.9.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.4.9.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4.10. South Korea
9.4.10.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.4.10.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.4.10.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.4.10.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4.11. New Zealand
9.4.11.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.4.11.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.4.11.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.4.11.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.5. Central & South America
9.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.5.2. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.5.3. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.5.4. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.5.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.5.6. Brazil
9.5.6.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.5.6.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.5.6.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.5.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.6. Middle East & Africa
9.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.6.2. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.6.3. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.6.4. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.6.6. South Africa
9.6.6.1. Market estimates and forecast, by ABV content, 2017 - 2030 (USD Billion)
9.6.6.2. Market estimates and forecast, by packaging type, 2017 - 2030 (USD Billion)
9.6.6.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Billion)
9.6.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
Chapter 10. Competitive Analysis
10.1. Key global players, recent developments & their impact on the industry
10.2. Company Categorization
10.3. Brand Share Analysis, 2021
10.4. Financial Performance
10.5. Company Market Share Analysis, 2022 (%)
10.6. Company Heat Map Analysis
10.7. Strategy Mapping
10.8. List of key companies analyzed in this section include
10.8.1. Mark Anthony Brands International
10.8.2. Carlsberg Group
10.8.3. Anheuser-Busch InBev
10.8.4. The Coca Cola Company
10.8.5. Diageo plc
10.8.6. Heineken N.V.
10.8.7. The Boston Beer Company
10.8.8. Molson Coors Beverage Company
10.8.9. Constellation Brands, Inc.
10.8.10. Kopparberg
10.8.11. San Juan Seltzer, Inc.
List of Tables
1. Hard seltzer market - Driving factor market analysis
2. Hard seltzer market - Restraint factor market analysis
3. Hard seltzer market estimates & forecast, by ABV content (USD Billion)
4. Hard seltzer market estimates & forecast, by packaging type (USD Billion)
5. Hard seltzer market estimates & forecast, by flavor (USD Billion)
6. Hard seltzer market estimates & forecast, by distribution channel (USD Billion)
7. U.S. macro-economic outlay
8. Canada macro-economic outlay
9. Mexico macro-economic outlay
10. UK macro-economic outlay
11. Germany macro-economic outlay
12. Italy macro-economic outlay
13. Spain macro-economic outlay
14. The Netherlands macro-economic outlay
15. Ireland macro-economic outlay
16. China macro-economic outlay
17. Japan macro-economic outlay
18. India macro-economic outlay
19. South Korea macro-economic outlay
20. Australia macro-economic outlay
21. New Zealand macro-economic outlay
22. Brazil macro-economic outlay
23. South Africa macro-economic outlay
24. Recent developments & impact analysis, by key market participants
25. Company market share, 2022 (Value % Share)
26. Company heat map analysis
List of Figures
1. Hard Seltzer market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Market Snapshot
7. Segment Snapshot
8. Competitive Landscape Snapshot
9. Hard seltzer market: Value chain analysis
10. Hard seltzer market: Profit-margin analysis
11. Hard seltzer market: Dynamics
12. Hard seltzer market: Porter’s five forces analysis
13. Factors influencing the buying decisions of consumers in hard seltzer market
14. Hard seltzer market, by ABV content: Key takeaways
15. Hard seltzer market, by ABV content: Market share, 2022 & 2030
16. 1.0% to 4.9% ABV content hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
17. 5.0% to 6.9% ABV content hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
18. Other ABV content hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
19. Hard seltzer market, by packaging: Key takeaways
20. Hard seltzer market, by packaging: Market share, 2022 & 2030
21. Hard seltzer market estimates & forecast, by metal cans, 2017 - 2030 (USD Million)
22. Hard seltzer market estimates & forecast, by glass bottles, 2017 - 2030 (USD Million)
23. Hard seltzer market, by flavor: Key takeaways
24. Hard seltzer market, by flavor: Market share, 2022 & 2030
25. Hard seltzer market estimates & forecast, by classic or unflavored, 2017 - 2030 (USD Million)
26. Hard seltzer market estimates & forecast, by flavored, 2017 - 2030 (USD Million)
27. Hard seltzer market, by distribution channel: Key takeaways
28. Hard seltzer market, by distribution channel: Market share, 2022 & 2030
29. Hard seltzer market estimates & forecast, by off-trade, 2017 - 2030 (USD Million)
30. Hard seltzer market estimates & forecast, by on-trade, 2017 - 2030 (USD Million)
31. Hard seltzer market revenue, by region, 2022 & 2030, (USD Million)
32. Regional marketplace: Key takeaways
33. Regional marketplace: Key takeaways
34. North America hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
35. U.S. hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
36. Canada hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
37. Mexico hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
38. Europe hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
39. Germany hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
40. UK hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
41. The Netherlands hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
42. Italy hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
43. Spain hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
44. Ireland hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
45. Asia Pacific hard seltzer market estimates & forecasts, 2017 - 2030 (USD Million)
46. China hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
47. Japan hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
48. India hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
49. Australia hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
50. South Korea hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
51. New Zealand hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
52. Central & South America hard seltzer market estimates & forecasts, 2017 - 2030 (USD Million)
53. Brazil hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
54. Middle East & Africa hard seltzer market estimates & forecasts, 2017 - 2030 (USD Million)
55. South Africa hard seltzer market estimates & forecast, 2017 - 2030 (USD Million)
56. Key Company Categorization
57. Company Market Share Analysis, 2022
58. Strategic framework

Companies Mentioned

  • Mark Anthony Brands International
  • Carlsberg Group
  • Anheuser-Busch InBev
  • The Coca Cola Company
  • Diageo plc
  • Heineken N.V.
  • The Boston Beer Company
  • Molson Coors Beverage Company
  • Constellation Brands, Inc.
  • Kopparberg
  • San Juan Seltzer, Inc.

Table Information

Report AttributeDetails
No. of Pages75
PublishedAugust 2023
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 13.48 Billion
Forecasted Market Value ( USD ) by 2030 $ 57.34 Billion
Compound Annual Growth Rate19.8%
Regions CoveredGlobal
No. of Companies Mentioned11

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