+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Hard Seltzer Market Size, Share & Trends Analysis Report by ABV Content (1.0 To 4.9%, 5.0 To 6.9%), by Distribution Channel (Off-trade, On-trade), by Region (Asia Pacific, North America), and Segment Forecasts, 2022-2030

  • PDF Icon

    Report

  • 75 Pages
  • February 2022
  • Region: Global
  • Grand View Research
  • ID: 5505331
The global hard seltzer market size is expected to reach USD 57.34 billion by 2030, registering a CAGR of 22.9%. Shifting consumer preference for low alcohol content beverages, especially among millennials and the working-class population, is expected to be a key factor contributing to the growth of the market. Hard seltzers are gaining popularity due to the rising preference for low-calorie and low-sugar alternative alcoholic drinks over traditional alcoholic beverages among the health-conscious demographics across the world. Hard seltzer flavors, such as citrus and other fruity flavors, are gaining popularity among consumers. The rising adoption of new flavors among consumers is likely to provide opportunities to the players operating in this market.



For instance, in March 2021 Stewarts Enterprises launched Stewart’s Spiked Seltzer, a line of low-calorie hard seltzers in three flavors, namely Root Beer, Orange Cream, and Black Cherry, to expand in the northeast U.S. Hard seltzer with 5.0% to 6.9% ABV content held the largest revenue share in 2021 and is expected to maintain dominance over the forecast period. The high consumption and wide availability of hard seltzer of this category, especially in the North America region, are driving the growth of this segment. The off-trade segment accounted for a majority of the share in 2021. The increasing availability of such products at Walmart, Target, Costco, and Tesco among others has helped in driving the product sales through off-trade channels.

Furthermore, the closure of on-trade distribution channels due to the outbreak of COVID-19 has also boosted product sale through off-trade channels. The market is consolidated in the U.S. with a major share occupied by Mark Anthony Brands International and The Boston Beer Company. However, it is fragmented in other regions/countries owing to the presence of a large number of players including Mark Anthony Brands International, Anheuser-Busch InBev, The Coca Cola Company, Diageo plc, Heineken N.V., Constellation Brands, Inc., and Constellation Brands, Inc.

Hard Seltzer Market Report Highlights

  • Hard seltzer with 1.0% to 4.9% ABV content is projected to register the fastest CAGR.
  • The growth can be credited to the high demand for low-alcoholic beverages among millennials and Gen Z consumers.
  • The on-trade channel is anticipated to register a CAGR of more than 23% from 2022 to 2030 due to the rising demand through these channels.
  • The rest of the World (RoW) is expected to be the fastest-growing market during the forecast period.
  • This growth can be credited to the increasing product consumption in countries, such as China, Australia, New Zealand, and India.


This product will be delivered within 1-3 business days.
Frequently Asked Questions about the Global Hard Seltzer Market

What is the estimated value of the Global Hard Seltzer Market?

The Global Hard Seltzer Market was estimated to be valued at $13.47 Billion in 2022.

What is the growth rate of the Global Hard Seltzer Market?

The growth rate of the Global Hard Seltzer Market is 19.8%, with an estimated value of $57.34 Billion by 2030.

What is the forecasted size of the Global Hard Seltzer Market?

The Global Hard Seltzer Market is estimated to be worth $57.34 Billion by 2030.

Who are the key companies in the Global Hard Seltzer Market?

Key companies in the Global Hard Seltzer Market include Mark Anthony Brands International, Anheuser, Busch InBev, The Coca Cola Company, Diageo plc, Heineken N.V., The Boston Beer Company, Molson Coors Beverage Company and Kopparberg.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. ABV Content Outlook
2.3. Distribution Channel Outlook
Chapter 3. Hard Seltzer Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Hard Seltzer Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis-Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Hard Seltzer Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Hard Seltzer Market: ABV Content Estimates & Trend Analysis
5.1. ABV Content Movement Analysis & Market Share, 2021 & 2030
5.2. 1.0% to 4.9%
5.2.1. Market estimates and forecast for hard seltzer with 1.0% to 4.9% ABV content, 2017-2030 (USD Million)
5.3. 5.0% to 6.9%
5.3.1. Market estimates and forecast for hard seltzer with 5.0% to 6.9% ABV content, 2017-2030 (USD Million)
5.4. Others
5.4.1. Market estimates and forecast for others, 2017-2030 (USD Million)
Chapter 6. Hard Seltzer Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2. Off-trade
6.2.1. Market estimates and forecast through off-trade, 2017-2030 (USD Million)
6.3. On-trade
6.3.1. Market estimates and forecast through on-trade, 2017-2030 (USD Million)
Chapter 7. Hard Seltzer Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2017-2030 (USD Million)
7.2.2. Market estimates and forecast, by ABV content,2017-2030 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel,2017-2030 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2017-2030 (USD Million)
7.2.4.2. Market estimates and forecast, by ABV content,2017-2030 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel,2017-2030 (USD Million)
7.2.5. Canada
7.2.5.1. Market estimates and forecast, 2017-2030 (USD Million)
7.2.5.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.2.5.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.2.6. Mexico
7.2.6.1. Market estimates and forecast, 2017-2030 (USD Million)
7.2.6.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.2.6.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2017-2030 (USD Million)
7.3.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2017-2030 (USD Million)
7.3.4.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.3.5. The Netherlands
7.3.5.1. Market estimates and forecast, 2017-2030 (USD Million)
7.3.5.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.3.6. Ireland
7.3.6.1. Market estimates and forecast, 2017-2030 (USD Million)
7.3.6.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.4. Rest of the World (RoW)
7.4.1. Market estimates and forecast, 2017-2030 (USD Million)
7.4.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.4.4. Australia
7.4.4.1. Market estimates and forecast, 2017-2030 (USD Million)
7.4.4.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.4.5. China
7.4.5.1. Market estimates and forecast, 2017-2030 (USD Million)
7.4.5.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.4.6. New Zealand
7.4.6.1. Market estimates and forecast, 2017-2030 (USD Million)
7.4.6.2. Market estimates and forecast, by ABV content, 2017-2030 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2021
Chapter 9. Company Profiles
9.1. Mark Anthony Brands International
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Anheuser-Busch InBev
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. The Coca Cola Company
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Diageo plc
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Heineken N.V.
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. The Boston Beer Company
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. Molson Coors Beverage Company
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Constellation Brands, Inc.
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Kopparberg
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. San Juan Seltzer, Inc.
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Hard seltzer market-Key market driver analysis
2. Hard seltzer market-Key market restraint analysis
3. Global 1.0% to 4.9% ABV hard seltzer market estimates and forecast, 2017-2030 (USD Million)
4. Global 5.0% to 6.9% ABV hard seltzer market estimates and forecast, 2017-2030 (USD Million)
5. Global others ABV hard seltzer market estimates and forecast, 2017-2030 (USD Million)
6. Global hard seltzer market estimates and forecast through off-trade, 2017-2030 (USD Million)
7. Global hard seltzer market estimates and forecast through on-trade, 2017-2030 (USD Million)
8. North America hard seltzer market estimates and forecast, 2017-2030 (USD Million)
9. North America hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
10. North America hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
11. U.S. hard seltzer market estimates and forecast, 2017-2030 (USD Million)
12. U.S. hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
13. U.S. hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
14. Canada hard seltzer market estimates and forecast, 2017-2030 (USD Million)
15. Canada hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
16. Canada hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
17. Mexico hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
18. Mexico hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
19. Europe hard seltzer market estimates and forecast, 2017-2030 (USD Million)
20. Europe hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
21. Europe hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
22. U.K. hard seltzer market estimates and forecast, 2017-2030 (USD Million)
23. U.K. hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
24. U.K. hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
25. The Netherlands hard seltzer market estimates and forecast, 2017-2030 (USD Million)
26. The Netherlands hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
27. The Netherlands hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
28. Ireland hard seltzer market estimates and forecast, 2017-2030 (USD Million)
29. Ireland hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
30. Rest of the World (RoW) hard seltzer market estimates and forecast, 2017-2030 (USD Million)
31. Rest of the World (RoW) hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
32. Rest of the World (RoW)hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
33. Australia hard seltzer market estimates and forecast, 2017-2030 (USD Million)
34. Australia hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
35. Australia hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
36. China hard seltzer market estimates and forecast, 2017-2030 (USD Million)
37. China hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
38. China hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
39. New Zealand hard seltzer market estimates and forecast, 2017-2030 (USD Million)
40. New Zealand hard seltzer market revenue estimates and forecast by ABV content, 2017-2030 (USD Million)
41. New Zealand hard seltzer market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
42. Company categorization
List of Figures
1. Hard seltzer market segmentation & scope
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Hard seltzer market - Penetration & growth prospect mapping
7. Hard seltzer market - Value chain analysis
8. Hard seltzer market: Porter’s Five Forces Analysis
9. Hard seltzer market: Roadmap
10. Factors affecting the buying decision for hard seltzer market
11. Hard seltzer market: ABV content (%) analysis, 2021 & 2030
12. Hard seltzer market: Distribution channel share (%) analysis, 2021 & 2030
13. Hard seltzer market: Regional share (%) analysis, 2021 & 2030

Companies Mentioned

  • Mark Anthony Brands International
  • Anheuser-Busch InBev
  • The Coca Cola Company
  • Diageo plc
  • Heineken N.V.
  • The Boston Beer Company
  • Molson Coors Beverage Company
  • Constellation Brands, Inc.
  • Kopparberg
  • San Juan Seltzer, Inc.

Methodology

Loading
LOADING...