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Global Market Advertising Claims for CBD and Nicotine Tobacco-Free Pouches

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  • 80 Pages
  • November 2021
  • Region: Global
  • Wingle Group Electronics
  • ID: 5509155

Advertising claims for CBD and Nicotine non-tobacco pouches on global market

The report covers the study of advertising and marketing claims for tobacco-free pouches within the key markets. The report contains 3 sections which analyze advertising and marketing claims within 3 regions: European Union countries, other European (non-EU) countries and the United States of America. To differentiate advertising and marketing claims among different tobacco-free products, these products were categorized into the nicotine pouches, CBD and non-nicotine pouches and hybrid nicotine plus CBD pouches. The report overviews advertising and marketing claims for these three categories within the key markets mentioned above. In certain countries tobacco-free pouches may be advertised on television, radio, social media, and billboards, by influencers, etc. In other countries there is a ban on advertising these products as harmless tobacco-free alternatives or any kind of advertising. The following advertising restrictions for tobacco-free pouches are usually applied in most markets mentioned above: a) advertising aimed at children or teenagers is forbidden; b) advertising materials should not imply that a certain tobacco-free nicotine product is less harmful than other such products; c) no vitalizing or healing properties for CBD pouches.

Table of Contents



Scope of the Report

Executive Summary

1. Advertising claims for tobacco-free pouches in the European Union
1.1. Nicotine non-tobacco pouches
1.2. CBD pouches
1.3. CBD and nicotine mix pouches

2. Advertising claims for tobacco-free pouches in other European countries (non-EU members)
2.1. Nicotine non-tobacco pouches
2.2. CBD pouches
2.3. CBD and nicotine mix pouches

3. Advertising claims for tobacco-free pouches in the United States of America
3.1. Nicotine non-tobacco pouches
3.2. CBD pouches
3.3. CBD and nicotine mix pouches

Executive Summary

The market for tobacco-free pouches currently operates in an advertising regulatory vacuum. Containing no tobacco, these products do not belong to any regulated product category. As a result, no specific regulatory acts are applied to promotion of these products in most of countries of European region and the USA. In a number of countries they may be advertised on various media from television and radio to social media and billboards. In other countries there is a ban on advertising materials for these products of any kind. The countries with the most stringent advertising and promotion regulation are France, Germany, UK, Norway, Denmark and Italy. In most markets, the tobacco-free pouches are advertised as a) novel products with a variety of flavors; b) as nicotine replacement or nicotine cessation products; c) nicotine and CBD product that can consumed in public places contrary to nicotine and CBD vapes.

Companies Mentioned

  • 2ONE™ Labs Inc.
  • 4NX nicotine pouches
  • AG Snus
  • Boldt Runners Corp.
  • British American Tobacco
  • British American Tobacco Sweden AB
  • Burger Söhne Holding AG (Altria Group)
  • Dholakia Tobacco Pvt. Ltd.
  • Embassy of Snus UAB
  • Empire of Snus
  • Enorama Pharma AB
  • Fedrs Sp.Z.o.o.
  • fk components GmbH
  • Fully Loaded LLC
  • Gajane
  • Gotlandssnus AB
  • Grenkem OÜ
  • Habit Factory in Sweden AB
  • Iceland Store Ltd.
  • Imperial Tobacco Ltd.
  • Jake's Mint Chew, LLC
  • Japan Tobacco International - JTI
  • Kordula UAB
  • Lifted Liquids, Inc.
  • Linan Produktios
  • Live Awesome LLC
  • Live Free Snuff
  • Loop
  • Ministry of Snus
  • Multifill AG
  • Nicopods EHF
  • Nord Snus
  • Nordic Noir Sweden AB - Nordic Noir Holding Ltd. - Delikatessgrossisten i Norden AB
  • Novel Recreations Sweden AB
  • Pavo Pouches
  • Rogue Holdings, LLC (Swisher)
  • Skruf Snus (Skruf AB)
  • Snö No Tobacco Products AB
  • Sweden AB
  • Swedish Match
  • TeaZa Energy, LLC
  • The Art Factory
  • The Grinds
  • Twinroll Service AB
  • UAB N.G.P Empire
  • Vika Svensson
  • Vilosophy UK Limited
  • Voon Innovation AB
  • XQS E2 Sweden AB
  • Zafari Holdings Limited
  • Zoetic International PLC