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Augmented Reality (AR) Market 2025-2029

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    Report

  • 229 Pages
  • June 2025
  • Region: Global
  • TechNavio
  • ID: 5509334
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The augmented reality (AR) market is forecasted to grow by USD 826 billion during 2024-2029, accelerating at a CAGR of 53.4% during the forecast period. The report on the augmented reality (AR) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing investments in ar technology, rising demand from various application segments, and increasing adoption of ar-enabled smart glasses.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The augmented reality (AR) market is segmented as below:

By Component

  • Hardware
  • Software

By End-user

  • Enterprise
  • Retail
  • Healthcare
  • Media and entertainment
  • Others

By Type

  • Head mounted displays
  • Smart glasses
  • Mobile AR

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increasing ar integration in mobile devices as one of the prime reasons driving the augmented reality (AR) market growth during the next few years. Also, platform-independent and growing number of acquisitions and partnerships will lead to sizable demand in the market.

The report on the augmented reality (AR) market covers the following areas:

  • Augmented Reality (AR) Market sizing
  • Augmented Reality (AR) Market forecast
  • Augmented Reality (AR) Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality (AR) market vendors that include Atheer Inc, Dynabook Singapore Pte. Ltd., Google LLC, Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc. Also, the augmented reality (AR) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Component
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Augmented Reality (AR) Market 2019 - 2023
Historic Market Size - Data Table on Global Augmented Reality (AR) Market 2019 - 2023 ($ billion)
5.2 Component segment analysis 2019 - 2023
Historic Market Size - Component Segment 2019 - 2023 ($ billion)
5.3 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
5.4 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 The AI impact on the global augmented reality (AR) market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Component
8.1 Market segments
Chart on Component - Market share 2024-2029 (%)
Data Table on Component - Market share 2024-2029 (%)
8.2 Comparison by Component
Chart on Comparison by Component
Data Table on Comparison by Component
8.3 Hardware - Market size and forecast 2024-2029
Chart on Hardware - Market size and forecast 2024-2029 ($ billion)
Data Table on Hardware - Market size and forecast 2024-2029 ($ billion)
Chart on Hardware - Year-over-year growth 2024-2029 (%)
Data Table on Hardware - Year-over-year growth 2024-2029 (%)
8.4 Software - Market size and forecast 2024-2029
Chart on Software - Market size and forecast 2024-2029 ($ billion)
Data Table on Software - Market size and forecast 2024-2029 ($ billion)
Chart on Software - Year-over-year growth 2024-2029 (%)
Data Table on Software - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Component
Market opportunity by Component ($ billion)
Data Table on Market opportunity by Component ($ billion)
9 Market Segmentation by End-user
9.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
9.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
9.3 Enterprise - Market size and forecast 2024-2029
Chart on Enterprise - Market size and forecast 2024-2029 ($ billion)
Data Table on Enterprise - Market size and forecast 2024-2029 ($ billion)
Chart on Enterprise - Year-over-year growth 2024-2029 (%)
Data Table on Enterprise - Year-over-year growth 2024-2029 (%)
9.4 Retail - Market size and forecast 2024-2029
Chart on Retail - Market size and forecast 2024-2029 ($ billion)
Data Table on Retail - Market size and forecast 2024-2029 ($ billion)
Chart on Retail - Year-over-year growth 2024-2029 (%)
Data Table on Retail - Year-over-year growth 2024-2029 (%)
9.5 Healthcare - Market size and forecast 2024-2029
Chart on Healthcare - Market size and forecast 2024-2029 ($ billion)
Data Table on Healthcare - Market size and forecast 2024-2029 ($ billion)
Chart on Healthcare - Year-over-year growth 2024-2029 (%)
Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
9.6 Media and entertainment - Market size and forecast 2024-2029
Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by End-user
Market opportunity by End-user ($ billion)
Data Table on Market opportunity by End-user ($ billion)
10 Market Segmentation by Type
10.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
10.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
10.3 Head mounted displays - Market size and forecast 2024-2029
Chart on Head mounted displays - Market size and forecast 2024-2029 ($ billion)
Data Table on Head mounted displays - Market size and forecast 2024-2029 ($ billion)
Chart on Head mounted displays - Year-over-year growth 2024-2029 (%)
Data Table on Head mounted displays - Year-over-year growth 2024-2029 (%)
10.4 Smart glasses - Market size and forecast 2024-2029
Chart on Smart glasses - Market size and forecast 2024-2029 ($ billion)
Data Table on Smart glasses - Market size and forecast 2024-2029 ($ billion)
Chart on Smart glasses - Year-over-year growth 2024-2029 (%)
Data Table on Smart glasses - Year-over-year growth 2024-2029 (%)
10.5 Mobile AR - Market size and forecast 2024-2029
Chart on Mobile AR - Market size and forecast 2024-2029 ($ billion)
Data Table on Mobile AR - Market size and forecast 2024-2029 ($ billion)
Chart on Mobile AR - Year-over-year growth 2024-2029 (%)
Data Table on Mobile AR - Year-over-year growth 2024-2029 (%)
10.6 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.11 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.12 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.13 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
12.14 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ billion)
Data Table on India - Market size and forecast 2024-2029 ($ billion)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
12.15 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
12.16 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
12.17 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
Companies covered
15.2 Company ranking index
Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 Atheer Inc
Atheer Inc - Overview
Atheer Inc - Product/Service
Atheer Inc - Key offerings
SWOT
15.5 Dynabook Singapore Pte. Ltd.
Dynabook Singapore Pte. Ltd. - Overview
Dynabook Singapore Pte. Ltd. - Product/Service
Dynabook Singapore Pte. Ltd. - Key offerings
SWOT
15.6 Google LLC
Google LLC - Overview
Google LLC - Product/Service
Google LLC - Key news
Google LLC - Key offerings
SWOT
15.7 Inglobe Technologies Srl
Inglobe Technologies Srl - Overview
Inglobe Technologies Srl - Product/Service
Inglobe Technologies Srl - Key offerings
SWOT
15.8 Marxent Labs LLC
Marxent Labs LLC - Overview
Marxent Labs LLC - Product/Service
Marxent Labs LLC - Key offerings
SWOT
15.9 Maxst Co. Ltd.
Maxst Co. Ltd. - Overview
Maxst Co. Ltd. - Product/Service
Maxst Co. Ltd. - Key offerings
SWOT
15.10 Meta Platforms Inc.
Meta Platforms Inc. - Overview
Meta Platforms Inc. - Product/Service
Meta Platforms Inc. - Key news
Meta Platforms Inc. - Key offerings
SWOT
15.11 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
15.12 Optinvent
Optinvent - Overview
Optinvent - Product/Service
Optinvent - Key offerings
SWOT
15.13 PTC Inc.
PTC Inc. - Overview
PTC Inc. - Business segments
PTC Inc. - Key offerings
PTC Inc. - Segment focus
SWOT
15.14 Qualcomm Inc.
Qualcomm Inc. - Overview
Qualcomm Inc. - Business segments
Qualcomm Inc. - Key news
Qualcomm Inc. - Key offerings
Qualcomm Inc. - Segment focus
SWOT
15.15 RealWear Inc.
RealWear Inc. - Overview
RealWear Inc. - Product/Service
RealWear Inc. - Key offerings
SWOT
15.16 Samsung Electronics Co. Ltd.
Samsung Electronics Co. Ltd. - Overview
Samsung Electronics Co. Ltd. - Business segments
Samsung Electronics Co. Ltd. - Key news
Samsung Electronics Co. Ltd. - Key offerings
Samsung Electronics Co. Ltd. - Segment focus
SWOT
15.17 Seiko Epson Corp.
Seiko Epson Corp. - Overview
Seiko Epson Corp. - Business segments
Seiko Epson Corp. - Key news
Seiko Epson Corp. - Key offerings
Seiko Epson Corp. - Segment focus
SWOT
15.18 Sony Group Corp.
Sony Group Corp. - Overview
Sony Group Corp. - Business segments
Sony Group Corp. - Key offerings
Sony Group Corp. - Segment focus
SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
Research methodology
16.5 Data procurement
Information sources
16.6 Data validation
Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Component
Exhibits 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 7: Executive Summary - Chart on Market Segmentation by Type
Exhibits 8: Executive Summary - Chart on Incremental Growth
Exhibits 9: Executive Summary - Data Table on Incremental Growth
Exhibits 10: Executive Summary - Chart on Company Market Positioning
Exhibits 11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 12: Overview on criticality of inputs and factors of differentiation
Exhibits 13: Overview on factors of disruption
Exhibits 14: Impact of drivers and challenges in 2024 and 2029
Exhibits 15: Parent Market
Exhibits 16: Data Table on - Parent Market
Exhibits 17: Market characteristics analysis
Exhibits 18: Value chain analysis
Exhibits 19: Offerings of companies included in the market definition
Exhibits 20: Market segments
Exhibits 21: Chart on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits 22: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits 23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 25: Historic Market Size - Data Table on Global Augmented Reality (AR) Market 2019 - 2023 ($ billion)
Exhibits 26: Historic Market Size - Component Segment 2019 - 2023 ($ billion)
Exhibits 27: Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
Exhibits 28: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits 29: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits 30: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
Exhibits 31: Five forces analysis - Comparison between 2024 and 2029
Exhibits 32: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 34: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 35: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 36: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 37: Chart on Market condition - Five forces 2024 and 2029
Exhibits 38: Chart on Component - Market share 2024-2029 (%)
Exhibits 39: Data Table on Component - Market share 2024-2029 (%)
Exhibits 40: Chart on Comparison by Component
Exhibits 41: Data Table on Comparison by Component
Exhibits 42: Chart on Hardware - Market size and forecast 2024-2029 ($ billion)
Exhibits 43: Data Table on Hardware - Market size and forecast 2024-2029 ($ billion)
Exhibits 44: Chart on Hardware - Year-over-year growth 2024-2029 (%)
Exhibits 45: Data Table on Hardware - Year-over-year growth 2024-2029 (%)
Exhibits 46: Chart on Software - Market size and forecast 2024-2029 ($ billion)
Exhibits 47: Data Table on Software - Market size and forecast 2024-2029 ($ billion)
Exhibits 48: Chart on Software - Year-over-year growth 2024-2029 (%)
Exhibits 49: Data Table on Software - Year-over-year growth 2024-2029 (%)
Exhibits 50: Market opportunity by Component ($ billion)
Exhibits 51: Data Table on Market opportunity by Component ($ billion)
Exhibits 52: Chart on End-user - Market share 2024-2029 (%)
Exhibits 53: Data Table on End-user - Market share 2024-2029 (%)
Exhibits 54: Chart on Comparison by End-user
Exhibits 55: Data Table on Comparison by End-user
Exhibits 56: Chart on Enterprise - Market size and forecast 2024-2029 ($ billion)
Exhibits 57: Data Table on Enterprise - Market size and forecast 2024-2029 ($ billion)
Exhibits 58: Chart on Enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 59: Data Table on Enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 60: Chart on Retail - Market size and forecast 2024-2029 ($ billion)
Exhibits 61: Data Table on Retail - Market size and forecast 2024-2029 ($ billion)
Exhibits 62: Chart on Retail - Year-over-year growth 2024-2029 (%)
Exhibits 63: Data Table on Retail - Year-over-year growth 2024-2029 (%)
Exhibits 64: Chart on Healthcare - Market size and forecast 2024-2029 ($ billion)
Exhibits 65: Data Table on Healthcare - Market size and forecast 2024-2029 ($ billion)
Exhibits 66: Chart on Healthcare - Year-over-year growth 2024-2029 (%)
Exhibits 67: Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
Exhibits 68: Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits 69: Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits 70: Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits 71: Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits 72: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 73: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 74: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 75: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 76: Market opportunity by End-user ($ billion)
Exhibits 77: Data Table on Market opportunity by End-user ($ billion)
Exhibits 78: Chart on Type - Market share 2024-2029 (%)
Exhibits 79: Data Table on Type - Market share 2024-2029 (%)
Exhibits 80: Chart on Comparison by Type
Exhibits 81: Data Table on Comparison by Type
Exhibits 82: Chart on Head mounted displays - Market size and forecast 2024-2029 ($ billion)
Exhibits 83: Data Table on Head mounted displays - Market size and forecast 2024-2029 ($ billion)
Exhibits 84: Chart on Head mounted displays - Year-over-year growth 2024-2029 (%)
Exhibits 85: Data Table on Head mounted displays - Year-over-year growth 2024-2029 (%)
Exhibits 86: Chart on Smart glasses - Market size and forecast 2024-2029 ($ billion)
Exhibits 87: Data Table on Smart glasses - Market size and forecast 2024-2029 ($ billion)
Exhibits 88: Chart on Smart glasses - Year-over-year growth 2024-2029 (%)
Exhibits 89: Data Table on Smart glasses - Year-over-year growth 2024-2029 (%)
Exhibits 90: Chart on Mobile AR - Market size and forecast 2024-2029 ($ billion)
Exhibits 91: Data Table on Mobile AR - Market size and forecast 2024-2029 ($ billion)
Exhibits 92: Chart on Mobile AR - Year-over-year growth 2024-2029 (%)
Exhibits 93: Data Table on Mobile AR - Year-over-year growth 2024-2029 (%)
Exhibits 94: Market opportunity by Type ($ billion)
Exhibits 95: Data Table on Market opportunity by Type ($ billion)
Exhibits 96: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 97: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 98: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 99: Chart on Geographic comparison
Exhibits 100: Data Table on Geographic comparison
Exhibits 101: Chart on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits 102: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits 103: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits 104: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits 105: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits 106: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits 107: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 108: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 109: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits 110: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits 111: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 112: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 113: Chart on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits 114: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits 115: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits 116: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits 117: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits 118: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits 119: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 120: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 121: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 122: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 123: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits 124: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits 125: Chart on China - Market size and forecast 2024-2029 ($ billion)
Exhibits 126: Data Table on China - Market size and forecast 2024-2029 ($ billion)
Exhibits 127: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits 128: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits 129: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits 130: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits 131: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 132: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 133: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits 134: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits 135: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 136: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 137: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits 138: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits 139: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 140: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 141: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits 142: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits 143: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits 144: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits 145: Chart on India - Market size and forecast 2024-2029 ($ billion)
Exhibits 146: Data Table on India - Market size and forecast 2024-2029 ($ billion)
Exhibits 147: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits 148: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits 149: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits 150: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits 151: Chart on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 152: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 153: Chart on France - Market size and forecast 2024-2029 ($ billion)
Exhibits 154: Data Table on France - Market size and forecast 2024-2029 ($ billion)
Exhibits 155: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits 156: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits 157: Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
Exhibits 158: Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
Exhibits 159: Chart on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits 160: Data Table on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits 161: Market opportunity By Geographical Landscape ($ billion)
Exhibits 162: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 163: Impact of drivers and challenges in 2024 and 2029
Exhibits 164: Overview on criticality of inputs and factors of differentiation
Exhibits 165: Overview on factors of disruption
Exhibits 166: Impact of key risks on business
Exhibits 167: Companies covered
Exhibits 168: Company ranking index
Exhibits 169: Matrix on companies position and classification
Exhibits 170: Atheer Inc - Overview
Exhibits 171: Atheer Inc - Product/Service
Exhibits 172: Atheer Inc - Key offerings
Exhibits 173: SWOT
Exhibits 174: Dynabook Singapore Pte. Ltd. - Overview
Exhibits 175: Dynabook Singapore Pte. Ltd. - Product/Service
Exhibits 176: Dynabook Singapore Pte. Ltd. - Key offerings
Exhibits 177: SWOT
Exhibits 178: Google LLC - Overview
Exhibits 179: Google LLC - Product/Service
Exhibits 180: Google LLC - Key news
Exhibits 181: Google LLC - Key offerings
Exhibits 182: SWOT
Exhibits 183: Inglobe Technologies Srl - Overview
Exhibits 184: Inglobe Technologies Srl - Product/Service
Exhibits 185: Inglobe Technologies Srl - Key offerings
Exhibits 186: SWOT
Exhibits 187: Marxent Labs LLC - Overview
Exhibits 188: Marxent Labs LLC - Product/Service
Exhibits 189: Marxent Labs LLC - Key offerings
Exhibits 190: SWOT
Exhibits 191: Maxst Co. Ltd. - Overview
Exhibits 192: Maxst Co. Ltd. - Product/Service
Exhibits 193: Maxst Co. Ltd. - Key offerings
Exhibits 194: SWOT
Exhibits 195: Meta Platforms Inc. - Overview
Exhibits 196: Meta Platforms Inc. - Product/Service
Exhibits 197: Meta Platforms Inc. - Key news
Exhibits 198: Meta Platforms Inc. - Key offerings
Exhibits 199: SWOT
Exhibits 200: Microsoft Corp. - Overview
Exhibits 201: Microsoft Corp. - Business segments
Exhibits 202: Microsoft Corp. - Key news
Exhibits 203: Microsoft Corp. - Key offerings
Exhibits 204: Microsoft Corp. - Segment focus
Exhibits 205: SWOT
Exhibits 206: Optinvent - Overview
Exhibits 207: Optinvent - Product / Service
Exhibits 208: Optinvent - Key offerings
Exhibits 209: SWOT
Exhibits 210: PTC Inc. - Overview
Exhibits 211: PTC Inc. - Business segments
Exhibits 212: PTC Inc. - Key offerings
Exhibits 213: PTC Inc. - Segment focus
Exhibits 214: SWOT
Exhibits 215: Qualcomm Inc. - Overview
Exhibits 216: Qualcomm Inc. - Business segments
Exhibits 217: Qualcomm Inc. - Key news
Exhibits 218: Qualcomm Inc. - Key offerings
Exhibits 219: Qualcomm Inc. - Segment focus
Exhibits 220: SWOT
Exhibits 221: RealWear Inc. - Overview
Exhibits 222: RealWear Inc. - Product / Service
Exhibits 223: RealWear Inc. - Key offerings
Exhibits 224: SWOT
Exhibits 225: Samsung Electronics Co. Ltd. - Overview
Exhibits 226: Samsung Electronics Co. Ltd. - Business segments
Exhibits 227: Samsung Electronics Co. Ltd. - Key news
Exhibits 228: Samsung Electronics Co. Ltd. - Key offerings
Exhibits 229: Samsung Electronics Co. Ltd. - Segment focus
Exhibits 230: SWOT
Exhibits 231: Seiko Epson Corp. - Overview
Exhibits 232: Seiko Epson Corp. - Business segments
Exhibits 233: Seiko Epson Corp. - Key news
Exhibits 234: Seiko Epson Corp. - Key offerings
Exhibits 235: Seiko Epson Corp. - Segment focus
Exhibits 236: SWOT
Exhibits 237: Sony Group Corp. - Overview
Exhibits 238: Sony Group Corp. - Business segments
Exhibits 239: Sony Group Corp. - Key offerings
Exhibits 240: Sony Group Corp. - Segment focus
Exhibits 241: SWOT
Exhibits 242: Inclusions checklist
Exhibits 243: Exclusions checklist
Exhibits 244: Currency conversion rates for US$
Exhibits 245: Research methodology
Exhibits 246: Information sources
Exhibits 247: Data validation
Exhibits 248: Validation techniques employed for market sizing
Exhibits 249: Data synthesis
Exhibits 250: 360 degree market analysis
Exhibits 251: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global augmented reality (AR) market: Atheer Inc, Dynabook Singapore Pte. Ltd., Google LLC, Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is increasing ar integration in mobile devices."

According to the report, one of the major drivers for this market is the increasing investments in ar technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Atheer Inc
  • Dynabook Singapore Pte. Ltd.
  • Google LLC
  • Inglobe Technologies Srl
  • Marxent Labs LLC
  • Maxst Co. Ltd.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Optinvent
  • PTC Inc.
  • Qualcomm Inc.
  • RealWear Inc.
  • Samsung Electronics Co. Ltd.
  • Seiko Epson Corp.
  • Sony Group Corp.
  • Ultraleap Ltd.
  • Upskill
  • Vuzix Corp.
  • Wikitude GmbH
  • Zugara Inc.

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