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Consumer Values and Behaviour in Poland

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  • 60 Pages
  • November 2022
  • Region: Poland
  • Euromonitor International
  • ID: 5510968
This report visually explores everyday habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchase and consumption habits in Poland.

The Consumer Values and Behaviour in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Poland
  • New and innovative products and services appeal to Poles
  • Younger cohorts are more interested in trying new products and services
  • Millennials have more faith in their long-term investments
  • Poles have a more pessimistic outlook on life than global average
  • Poles have low expectations that more of their activities will shift to in-person
  • Younger generations expect to work more and have less free time in the next five years
  • Expectations for greater community engagement are low compared to global average
  • More than half feel that the world will be a more dangerous place in the future
  • Gen Z feel more strongly about climate change impact on their lives in the future
  • Connecting virtually and exercising are the top home activities among Poles
  • Energy efficiency top feature for Polish households
  • Homes with outside space and proximity to public transport key considerations
  • Poles enjoy home-cooked meals over takeaway foods
  • Lack of time among biggest barriers to cooking at home
  • Gen Z would prefer to do something other than cooking
  • More than half of respondents look for healthy ingredients in the food they eat
  • A job that is close to home is more sought-after than working from home
  • Gen Z look for high salaries over job security
  • All cohorts have great desire to simplify their lives
  • High percentage of Gen Z are taking classes/lectures online
  • Poles enjoy go shopping for leisure
  • Millennials are far more active cinema-goers than other cohorts
  • Poles regularly participate in cycling and intensive physical activities

Riding a bicycle more popular among Gen X
  • Herbal remedies for stress reduction more popular in Poland
  • Polish consumers have most trust in recyclable labels
  • Baby Boomers most actively working towards greener practices
  • Usage of energy-efficient products higher than global average
  • Older cohorts most active in sharing their opinions on social/political issues
  • Price-conscious Polish consumers like to find bargains

Shopping malls more popular among Gen Z
  • Cautious consumers driving demand for second-hand items
  • Gen Z are more willing to purchase used items
  • More than half of consumers prefer to shop in-store for beauty/personal items
  • Younger cohorts more likely to purchase using their smartphones
  • Consumers intend to spend more on health and wellness over the next 12 months
  • Gen Z ahead of other cohorts with their intentions to increase spending
  • Gen Z also expect to save more
  • Cultivating a personal brand online is important to Poles
  • Younger consumers more likely to share their data to receive offers
  • Low engagement with brands and companies online
  • Gen Z more active on social media than others
  • More than 60% of consumers use online banking via their mobiles weekly
  • Younger generations use their mobiles more often to access banking services