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Consumer Values and Behaviour in Argentina

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  • 59 Pages
  • December 2022
  • Region: Argentina
  • Euromonitor International
  • ID: 5510970
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Argentina.

The Values and Behaviour in Argentina report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Argentina
  • Consumers like to try new products and services but less engaged in product innovation
  • Millennials are more likely to engage with brands to influence innovation
  • Preference for branded goods increases with age
  • Argentinians are more positive about their future than their global counterparts
  • Expectations of more activities shifting to in-person higher than global
  • Millennials are the most optimistic about their future
  • Expectations of more future community engagement in future near global average
  • High expectations for more political unrest and for the world becoming more dangerous
  • Baby Boomers have a more negative outlook on environment, politics and safety
  • Millennials more likely to exercise and entertain friends at home
  • Energy efficiency is a key home feature for over a third of consumers
  • Desire for outdoor space far exceeds the global average
  • High levels of cooking at home lead to less restaurant dining
  • Lack of time is biggest barrier to cooking at home
  • Over one third of Millennials state that they do not have time to cook
  • Consumers put a high value on healthy ingredients
  • Working from home appeals more to older generations
  • High salary and job security considered top priorities
  • Gen Z feel under most pressure to get things done
  • High percentage of Millennials take a virtual lecture/class at least monthly
  • Leisure shopping is the most popular regular activity
  • Younger generations tend to participate more in out-of-home leisure activities
  • Over half of respondents say they walk or hike for exercise every week
  • Millennials have high engagement in most exercise routines
  • Sleep aids used more by Millennials than by other generations
  • Consumers trust recyclable labels more than other types
  • Baby Boomers more focused on reducing use of plastics and food waste
  • Baby Boomers more inclined to use energy-efficient products than other cohorts
  • Consumers are eager to share their opinions on social and political issues
  • Finding bargains appeals to over half of consumers
  • All generations focused on finding bargains
  • Strong or well-known brands appeal to Argentinian consumers more than global average
  • Younger generations are more ready to adopt a circular economy
  • Consumers are more comfortable buying personal care items in-store
  • Millennials more likely to use their smartphones for shopping
  • Higher percentage of consumers expect their spending on travel to increase
  • Millennials have biggest intentions to increase their spending
  • All generations expected to curb their overall spending in future
  • Consumers have lower preference for online virtual experiences than global average
  • Millennials more comfortable communicating online
  • “Following” or “liking” companies’ social media feed or posts higher than global average
  • Millennials more likely to engage with brands via social media
  • Consumers have high rates of regular mobile banking and mobile in-store payments
  • Millennials are ahead of other cohorts in regular use of all mobile services