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Global Smartphones Market, By Brand, By Operating System, By RAM Size, By Generation, By Screen Size, By Price Range, By Distribution Channel, By Component Hardware, By Component Software, By Region, Estimation & Forecast, 2017 - 2030

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    Report

  • 617 Pages
  • October 2021
  • Region: Global
  • Astute Analytica
  • ID: 5511300
The global Smartphones market was valued at USD 273.9 Billion in 2021 and is forecasted to reach USD 520.7 Billion by the year 2030. The market is anticipated to register a CAGR of 7.6% over the projected period. In 2021, around 1,617.5 million smartphones were estimated to be sold in 2021.



Smartphone consists of an integrated computer and other features, such as web browsing, operating system, as well as the ability to run software applications. Increasing penetration of Internet of Things is expected to boost the market growth. Furthermore, rapid technological advancements is also expected to fuel the market growth. Despite the driving factors, health risks due to prolonged exposure to smartphones are expected to hinder the market growth during the forecast period.

Growth Influencers:


Increasing penetration of IoT

Internet of Things is one of the emerging communication concept which interconnects a variety of devices, including smartphones, with data, processes, and people and enables a seamless communication. Smartphone-enabling technologies, such as Bluetooth, built-in sensors, NFC, and RFID tracking, enables smartphones to be a vital part of IoT world. According to NASSCOM, the number of IoT devices, including smartphones, has increased from 200 million units in 2016 and more than 2.7 billion units in 2020. Hence, increasing penetration of IoT in smartphones is expected to boost the market growth.

Segments Overview:


The global Smartphones market is segmented the brand, operating system, RAM size, generation, screen size, price range, distribution channel, component-hardware, and component-software.

By Brand

  • Apple
  • Samsung
  • Xiaomi
  • Oppo
  • Huawei
  • VIVO
  • Others

The Samsung segment is expected to account for the largest market share of over 30% owing to its high demand globally for past few decades. The Xiaomi segment is anticipated to witness the fastest growth rate of more than 14% owing to increasing adoption owing to cheap prices as compared to other brands.

By Operating System

  • Android
  • Windows
  • iOS
  • Palm OS
  • Others (Sailfish, Tizen, and Blackberry OS)

The Android segment is estimated to hold the largest market share of more than 70% owing to its user friendly nature. The iOS segment is expected to account for 35% of the Android segment’s volume in 2021 and this is estimated to reach 37% in 2030.

By RAM Size

  • Below 2GB
  • 2GB-4GB
  • 4GB-8GB
  • More than 8GB

The 4GB-8GB is a major segment and contributes to more than the combined market size of 2GB-4GB and the more than 8GB segment owing to rising demand for 4GB-8GB RAM size smartphones, especially by younger population.

By Generation

  • 3G
  • 4G
  • 5G

The 5G segment is anticipated to witness the fastest growth rate owing to increasing technological advancements by market players for manufacturing 5G smartphones. The 3G and 4G segments are also estimated to grow at significant rates.

By Screen Size

  • Below 4.0”
  • 4.0”-5.0”
  • Above 5.0”

The above 5.0” segment is expected to be the major segment and the unit sales of this screen size is estimated to be more than the combined unit sales of the remaining screen sizes. This is owing to rising demand for above 5.0” screen size smartphones.

By Price Range

  • < US$ 100
  • US$ 101 - US$ 200
  • US$ 201 - US$ 500
  • US$ 501

The US$ 201 - US$ 500 segment is anticipated to witness the fastest growth rate of around 7.9% owing to increasing availability of smartphones in this price range. Around 700 million units of US$ 501 smartphones are expected to be sold by 2028.

By Distribution Channel

  • Online
  • Brand Website
  • E-Marketplaces
  • Offline
  • Multi Brand Store
  • Brand Store

The offline segment is estimated to account for the largest market share owing to high preference of offline stores for buying smartphones, especially in the developing economies. The online segment is expected to grow at the fastest rate owing to growing adoption of e-commerce websites.

By Component Hardware

  • Battery
  • Display Technology
  • LCD
  • LED
  • OLED
  • System-on-a-chip (SoC)
  • CPU
  • Graphics Processing Unit
  • Memory Management Unit
  • Connectivity
  • Modems
  • Camera
  • Sensors
  • Accelerometer
  • Gyroscope
  • Digital Compass
  • Ambient Light Sensor
  • Proximity Sensor

The sensors segment is expected to account for a major share of the market, i.e. around 27% owing to various technological advancements in the smartphones for inclusion of various types of sensors in the device. The camera segment is estimated to grow at the fastest rate of around 8.5% owing to rising demand for good quality of camera for photography and videography purposes, especially in the younger population.

By Component-Software

  • Kernel
  • Middleware
  • Application Execution Environment (AEE)
  • User Framework Environment
  • Application Suite

The kernel segment is estimated to hold the largest market share and is also expected to grow at the fastest rate of 8.1% owing to its rising demand. Middleware, AEE, user framework environment, and application suite segment is expected to witness significant growth rates.

Regional Overview


Based on region, the global Smartphones market is divided into Europe, North America, Asia, Middle East, Africa, and South America.

The Asia Pacific region is expected to hold the largest market share and is also estimated to witness the fastest growth rate of 6.49% owing to presence of major market players in the region, especially in China. Furthermore, presence of various manufacturing facilities in the Asia Pacific countries owing to availability of cheap labor.

North America region is anticipated to hold the second largest market share owing to the presence of Apple brand in the U.S., which is amongst the major brands of smartphones globally.

Competitive Landscape


Key players operating in the global Smartphones market include ZTE Corp., Samsung Electronics, Huawei Technologies Co., Ltd., Apple Inc., Vivo Communication Technology Co. Ltd., Xiaomi Corporation, Guangdong OPPO Mobile Telecommunications Corp., Ltd, Nokia Corporation, AsusTek Computer Inc., Sony Corporation, Micromax Informatics Ltd., Realme, Panasonic Corp, Motorola, Inc., HTC Corporation, Lenovo Group Limited, BBK Electronics Corp. Ltd., Mobicel, and Transsion Group, among others.

The approximate market share of the major 6 players is more than 65%. These market players are engaged in mergers & acquisitions, collaborations, and new product launches to strengthen their market presence. For instance, in November 2021, ZTE Corporation collaborated with Riedel Communications for deploying custom-made private 5G as a service on a campus network and also to jointly explore the huge potential of 5G networks.

The global Smartphones market report provides insights on the below pointers:

  • Market Penetration: Provides comprehensive information on the market offered by the prominent players
  • Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
  • Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
  • Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the global Smartphones market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players.
  • Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
  • Consumer Behaviour Analysis- By Age, Gender, Region, Education Qualification, Average Annual Income - Brand Awareness; Consumer Buying Preferences (Smartphone Selection Scenario); By Brand, Price Range, Channel, Operating Segment, Screen Size; Influencing Factors on Purchase of a Smartphone; Average Replacement Rates (in Months), by Top Country; Type of Influence on Purchase of Smartphones
  • Top Entry-Level Smartphones; Top Performance Smartphones; Media-Centric Smartphones
  • Role of Telecom Operators in the innovating ‘digital age’; smartphone insurance-overview of major policy instruments; EXIM landscape

- Technology Lifecycle; Strategical Overview


The global Smartphones market report answers questions such as:

  • What is the market size and forecast of the Global Smartphones Market?
  • What are the inhibiting factors and impact of COVID-19 on the Global Smartphones Market during the assessment period?
  • Which are the products/segments/applications/areas to invest in over the assessment period in the Global Smartphones Market?
  • What is the competitive strategic window for opportunities in the Global Smartphones Market?
  • What are the technology trends and regulatory frameworks in the Global Smartphones Market?
  • What is the market share of the leading players in the Global Smartphones Market?
  • What modes and strategic moves are considered favorable for entering the Global Smartphones Market?
  • What are the number of smartphone users worldwide, in Billions? What are the shipments of top selling mobile in Billion?
  • What is the penetration rate of smartphone: U.S. Smartphone Ownership Demographics (%)?

Table of Contents

Chapter 1. Research Framework
1.1 Research Objective
1.2 Product Overview
1.3 Market Segmentation

Chapter 2. Research Methodology
2.1 Qualitative Research
2.1.1 Primary & Secondary Sources
2.2 Quantitative Research
2.2.1 Primary & Secondary Sources
2.3 Breakdown of Primary Research Respondents, By Region
2.4 Assumption for the Study
2.5 Market Size Estimation
2.6. Data Triangulation

Chapter 3. Executive Summary: Global Smartphone Market

Chapter 4. Global Smartphone Market Overview
4.1. Industry Value Chain Analysis
4.1.1. Developers
4.1.2. Assembling
4.1.3. Marketing and Distribution
4.1.4. Retailers
4.1.5. End Users
4.2. Industry Outlook
4.2.1. No. of Smartphone Users, Worldwide
4.2.2. Penetration Rate of Smartphone
4.2.4. Types of Smartphones
4.2.4.1. Entry-Level Smartphones
4.2.4.2. Performance Smartphones
4.2.4.3. Media-Centric Smartphones
4.2.4.3.1. Music smartphones
4.2.4.3.2. Navigation smartphones
4.2.4.3.3. Gaming smartphones
4.2.4.3.4. Camera smartphones
4.2.5. Role of Telecom Operators
4.2.6. Aftermarket services (repair & maintenance)
4.2.7. Smartphone Insurance
4.3. PESTLE Analysis
4.4. Porter's Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.2. Restraints
4.5.3. Challenges
4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
4.7.1. Market Revenue Estimates and Forecast (US$ Bn), 2017 - 2030
4.7.2. Market Volume Estimates and Forecast (Mn Units), 2017 - 2030
4.7.3. Pricing Analysis
4.8. EXIM Landscape
4.8.1. Top importing countries for Smartphones
4.8.2. Top exporting countries for Smartphones
4.9. Technology Lifecycle
4.9.1. Key Technology Development Milestone
4.9.1.1. Electro-Magnetic Resonance and Magnetic Resonance Technologies
4.10. Competition Dashboard
4.10.1. Market Concentration Rate
4.10.2. Company Market Share Analysis (Value %), 2020
4.10.3. Competitor Mapping
4.10.4. Strategical Overview
4.10.4.1. Marketing Innovation Key Success Factor
4.10.4.2. Collaboration with EMS
4.10.4.3. Low-price Market Competition
4.10.4.4. Mergers and Acquisitions
4.10.4.5. Expansion in Mass Markets

Chapter 5. Smartphone Market - Consumer Behavior Analysis
5.1. Average Replacement Rates
5.2. Consumer Buying Preferences: Smartphone Selection Scenario
5.2.1. Brand
5.2.2. Price
5.2.3. Operating System
5.2.4. Screen Size
5.2.5. RAM
5.2.6. Processor
5.2.7. Camera
5.2.8. Battery Life
5.2.9. Design
5.2.10. Brand Endorsements
5.2.11. Others
5.3. Consumer Demographics
5.3.1. By Age
5.3.2. By Gender
5.3.3. By Income Group
5.3.4. By Lifestyle

Chapter 6. Smartphone Component Market Analysis
6.1. Hardware
6.1.1. Battery
6.1.2. Display Technology
6.1.2.1. LCD
6.1.2.2. LED
6.1.2.3. OLED
6.1.3. System-on-a-chip (SoC)
6.1.4. CPU
6.1.5. Graphics Processing Unit
6.1.6. Memory Management Unit
6.1.7. Connectivity
6.1.8. Modems
6.1.9. Camera
6.1.10. Sensors
6.1.10.1. Accelerometer
6.1.10.2. Gyroscope
6.1.10.3. Digital Compass
6.1.10.4. Ambient Light Sensor
6.1.10.5. Proximity Sensor
6.2. Software
6.2.1. Kernel
6.2.2. Middleware
6.2.3. Application Execution Environment (AEE)
6.2.4. User Interface Framework
6.2.5. Application Suite

Chapter 7. Smartphone Market Analysis, By Brand
7.1. Key Insights
7.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
7.2.1. Apple
7.2.2. Samsung
7.2.3. Xiaomi
7.2.4. Oppo
7.2.5. Huawei
7.2.6. Others

Chapter 8. Smartphone Market Analysis, By Operating System
8.1. Key Insights
8.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
8.2.1. Android
8.2.2. Windows
8.2.3. iOS
8.2.4. Palm OS
8.2.5. Other (Sailfish, Tizen and Blackberry OS)

Chapter 9. Smartphone Market Analysis, By RAM Size
9.1. Key Insights
9.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
9.2.1. Below 2GB
9.2.2. 2GB-4GB
9.2.3. 4GB-8GB
9.2.4. More than 8GB

Chapter 10. Smartphone Market Analysis, By Generation
10.1. Key Insights
10.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
10.2.1. 3G
10.2.2. 4G
10.2.3. 5G

Chapter 11. Smartphone Market Analysis, By Screen Size
11.1. Key Insights
11.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
11.2.1. below 4.0"
11.2.2. 0"-5.0"
11.2.3. Up to 6.0”

Chapter 12. Smartphone Market Analysis, By Price Range
12.1. Key Insights
12.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
12.2.1. < US$ 100
12.2.2. US$ 101 - US$ 200
12.2.3. US$ 201 - US$ 500
12.2.4. > US$ 501

Chapter 13. Smartphone Market Analysis, By Distribution Channel
13.1. Key Insights
13.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
13.2.1. Online
13.2.1.1. Brand Website
13.2.1.2. E-marketplaces
13.2.2. Offline
13.2.2.1. Multi Brand Store
13.2.2.2. Brand Store

Chapter 14. Smartphone Market Analysis, By Region/ Country
14.1. Key Insights
14.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
14.2.1. North America
14.2.1.1. The U.S.
14.2.1.2. Canada
14.2.1.3. Mexico
14.2.2. Europe
14.2.2.1. Western Europe
14.2.2.1.1. The UK
14.2.2.1.2. Germany
14.2.2.1.3. France
14.2.2.1.4. Italy
14.2.2.1.5. Spain
14.2.2.1.6. Rest of Western Europe
14.2.2.2. Eastern Europe
14.2.2.2.1. Poland
14.2.2.2.2. Russia
14.2.2.2.3. Rest of Eastern Europe
14.2.3. Asia Pacific
14.2.3.1. China
14.2.3.2. India
14.2.3.3. Japan
14.2.3.4. Australia & New Zealand
14.2.3.5. ASEAN
14.2.3.6. Rest of Asia Pacific
14.2.4. Middle East & Africa (MEA)
14.2.4.1. UAE
14.2.4.2. Saudi Arabia
14.2.4.3. South Africa
14.2.4.4. Rest of MEA
14.2.5. South America
14.2.5.1. Argentina
14.2.5.2. Brazil
14.2.5.3. Rest of South America

Chapter 15. The US Smartphone Market Analysis
15.1. Key Insights
15.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
15.2.1. By Operating System
15.2.2. By Ram Size
15.2.3. By Distribution Channel
15.2.4. By Price Range
15.2.5. By Generation

Chapter 16. Canada Smartphone Market Analysis
16.1. Key Insights
16.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
16.2.1. By Operating System
16.2.2. By Ram Size
16.2.3. By Distribution Channel
16.2.4. By Price Range
16.2.5. By Generation

Chapter 17. Mexico Smartphone Market Analysis
17.1. Key Insights
17.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
17.2.1. By Operating System
17.2.2. By Ram Size
17.2.3. By Distribution Channel
17.2.4. By Price Range
17.2.5. By Generation

Chapter 18. The U.K. Smartphone Market Analysis
18.1. Key Insights
18.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
18.2.1. By Operating System
18.2.2. By Ram Size
18.2.3. By Distribution Channel
18.2.4. By Price Range
18.2.5. By Generation

Chapter 19. Germany Smartphone Market Analysis
19.1. Key Insights
19.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
19.2.1. By Operating System
19.2.2. By Ram Size
19.2.3. By Distribution Channel
19.2.4. By Price Range
19.2.5. By Generation

Chapter 20. France Smartphone Market Analysis
20.1. Key Insights
20.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
20.2.1. By Operating System
20.2.2. By Ram Size
20.2.3. By Distribution Channel
20.2.4. By Price Range
20.2.5. By Generation

Chapter 21. Italy Smartphone Market Analysis
21.1. Key Insights
21.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
21.2.1. By Operating System
21.2.2. By Ram Size
21.2.3. By Distribution Channel
21.2.4. By Price Range
21.2.5. By Generation

Chapter 22. Spain Smartphone Market Analysis
22.1. Key Insights
22.2 Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
22.2.1. By Operating System
22.2.2. By Ram Size
22.2.3. By Distribution Channel
22.2.4. By Price Range
22.2.5. By Generation

Chapter 23. Poland Smartphone Market Analysis
23.1. Key Insights
23.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
23.2.1. By Operating System
23.2.2. By Ram Size
23.2.3. By Distribution Channel
23.2.4. By Price Range
23.2.5. By Generation

Chapter 24. Russia Smartphone Market Analysis
24.1. Key Insights
24.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
24.2.1. By Operating System
24.2.2. By Ram Size
24.2.3. By Distribution Channel
24.2.4. By Price Range
24.2.5. By Generation

Chapter 25. China Smartphone Market Analysis
25.1. Key Insights
25.2 Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
25.2.1. By Operating System
25.2.2. By Ram Size
25.2.3. By Distribution Channel
25.2.4. By Price Range
25.2.5. By Generation

Chapter 26. India Smartphone Market Analysis
26.1. Key Insights
26.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
26.2.1. By Operating System
26.2.2. By Ram Size
26.2.3. By Distribution Channel
26.2.4. By Price Range
26.2.5. By Generation

Chapter 27. Japan Smartphone Market Analysis
27.1. Key Insights
27.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
27.2.1. By Operating System
27.2.2. By Ram Size
27.2.3. By Distribution Channel
27.2.4. By Price Range
27.2.5. By Generation

Chapter 28. Australia & New Zealand Smartphone Market Analysis
28.1. Key Insights
28.2 Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
28.2.1. By Operating System
28.2.2. By Ram Size
28.2.3. By Distribution Channel
28.2.4. By Price Range
28.2.5. By Generation

Chapter 29. ASEAN Smartphone Market Analysis
29.1. Key Insights
29.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
29.2.1. By Operating System
29.2.2. By Ram Size
29.2.3. By Distribution Channel
29.2.4. By Price Range
29.2.5. By Generation

Chapter 30. UAE Smartphone Market Analysis
30.1. Key Insights
30.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
30.2.1. By Operating System
30.2.2. By Ram Size
30.2.3. By Distribution Channel
30.2.4. By Price Range
30.2.5. By Generation

Chapter 31. Saudi Arabia Smartphone Market Analysis
31.1. Key Insights
31.2 Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
31.2.1. By Operating System
31.2.2. By Ram Size
31.2.3. By Distribution Channel
31.2.4. By Price Range
31.2.5. By Generation

Chapter 32. South Africa Smartphone Market Analysis
32.1. Key Insights
32.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
32.2.1. By Operating System
32.2.2. By Ram Size
32.2.3. By Distribution Channel
32.2.4. By Price Range
32.2.5. By Generation

Chapter 33. Argentina Smartphone Market Analysis
33.1. Key Insights
33.2. Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
33.2.1. By Operating System
33.2.2. By Ram Size
33.2.3. By Distribution Channel
33.2.4. By Price Range
33.2.5. By Generation

Chapter 34. Brazil Smartphone Market Analysis
34.1. Key Insights
34.2 Market Size and Forecast, 2017 - 2030 (US$ Bn and Mn Units)
34.2.1. By Operating System
34.2.2. By Ram Size
34.2.3. By Distribution Channel
34.2.4. By Price Range
34.2.5. By Generation

Chapter 35. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
35.1. Sony Corp.
35.2. ZTE Corp.
35.3. Samsung Electronics Apple
35.4. Huawei Technologies Co., Ltd.
35.5. Apple Inc.
35.6. Vivo Communication Technology Co. Ltd.
35.7. Xiaomi Corporation
35.8. Guangdong OPPO Mobile Telecommunications Corp., Ltd.
35.9. Nokia Corporation
35.10. AsusTek Computer Inc.
35.11. Sony Corporation
35.12. Huawei
35.13. Micromax Informatics Ltd.
35.14. Realme
35.15. Panasonic Corp
35.16. Motorola, Inc.
35.17. HTC Corporation
35.18. Lenovo Group Limited
35.19. BBK Electronics Corp. Ltd.
35.20. Mobicel
35.21. Transsion Group

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Sony Corp.
  • ZTE Corp.
  • Samsung Electronics Apple
  • Huawei Technologies Co., Ltd.
  • Apple Inc.
  • Vivo Communication Technology Co. Ltd.
  • Xiaomi Corporation
  • Guangdong OPPO Mobile Telecommunications Corp., Ltd.
  • Nokia Corporation
  • AsusTek Computer Inc.
  • Sony Corporation
  • Huawei
  • Micromax Informatics Ltd.
  • Realme
  • Panasonic Corp
  • Motorola, Inc.
  • HTC Corporation
  • Lenovo Group Limited
  • BBK Electronics Corp. Ltd.
  • Mobicel
  • Transsion Group

Table Information