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Global Teeth Whitening Products Market, By Solution, By Composition, By Treatment Option, By Sales Channel, By End User, Estimation & Forecast, 2017 - 2030

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    Report

  • 376 Pages
  • October 2021
  • Region: Global
  • Astute Analytica
  • ID: 5511318
The global teeth whitening products market held a market value of USD 4,998 Million in 2021 and is projected to reach USD 8,316.4 Million by the year 2030. The market is anticipated to grow at a CAGR of 6.03% from 2022 to 2030.



The market is expected to be driven by the growing consciousness & awareness about oral health & hygiene. Furthermore, increasing influence of social media about aesthetics is also estimated to fuel the market growth. Despite the driving factors, restrictions on usage of teeth whitening products are anticipated to hinder the market growth.

Growth Influencers:


Growing consciousness and awareness about oral health and hygiene

Oral health and hygiene is a vital part of health related awareness and behaviour. People are becoming more and more conscious and aware regarding their oral health as well as hygiene. This awareness and consciousness is boosting the demand for whitening products. Furthermore, this demand is also rising owing to the rapidly changing lifestyle, especially in the urban population. Hence, the growing awareness and consciousness about oral hygiene and health is expected to fuel the market growth.

Segments Overview:


The global Teeth Whitening Products market is segmented into solution, composition, treatment option, sales channel, and end user.

By Solution

  • Supplies/Material
  • Powder
  • Strips
  • Rinses
  • Gels
  • Floss
  • Toothpaste
  • Sugar free chewing gum
  • Equipment/Device
  • Toothbrush
  • Teeth whitening pen
  • Tooth polisher cleaner whitener
  • Teeth bleaching machine
  • Teeth LED bleaching accelerator

The supplier/material segment is expected to hold the largest market share of around 70% owing to increasing adoption of products such as gels, powders, and toothpaste, among others for whitening of teeth. Within this segment, gels sub segment are estimated to grow at a CAGR of 4.77%. Within the equipment/device segment, the tooth polisher cleaner whitener sub segment is anticipated to surpass a market size of USD 187.46 million by 2030.

By Composition

  • Hydrogen Peroxide
  • Carbopol
  • Glycerine
  • Others

The hydrogen peroxide segment is expected to hold a major share of over 45% owing to its cleaning properties. The glycerine segment is anticipated to hold the second largest market share as it is being used a lot for preventing tooth from drying out.

By Treatment Option

  • In-Office Whitening
  • Professionally Dispensed Take-Home Kits
  • Over-The-Counter Products

The professionally dispensed take-home kits segment is anticipated to hold a major share and contribute to more than the combines market sizes of the remaining treatment options. This is owing to their increasing demand.

By Sales Channel

  • Offline
  • Medical Stores
  • Supermarkets
  • Others
  • Online
  • E-Commerce
  • Brand Website

The online segment’s market size is approximately 30% of the offline market size in 2021 and is expected to reach 31.5% of the market share by 2030. This is owing to the growing adoption of online channels for buying teeth whitening products and within this segment, the e-commerce sub segment is estimated to witness a growth rate of around 6.66% during the projected period.

By End User

  • Dentist (Clinical Use)
  • Household
  • Kids
  • Adults
  • Old Age

The household segment is expected to hold the largest market share owing to increasing adoption of teeth whitening products at homes, especially in the developing nations. Within this segment, the kids segment is expected to surpass a market size of USD 300 millions of 2024.

Regional Overview


By region, the global Teeth Whitening Products market is divided into Asia Pacific, Europe, North America, Middle East & Africa, and South America.

The Asia Pacific region is expected to hold the largest market share and is also anticipated to witness the fastest growth rate of 6.49% during the forecast period owing to the presence of various manufacturing plants of market players in the Asia Pacific region. Also, high consciousness regarding appearance of teeth in the region is estimated to fuel the market growth.

The North America region is anticipated to hold a second largest market share owing to the rising demand for innovative and technologically advanced teeth whitening products in the region. Moreover, Europe, South America, and Middle East & Africa regions are also expected to boost the market growth.

Competitive Landscape


Major players in the global Teeth Whitening Products market include BURST USA Inc., Burts Bees (CLX Group), Colgate-Palmolive, Davids Natural Toothpaste Inc, GlaxoSmithKline plc, Go Natural, Hello Products, Johnson and Johnson, Ludovico Martelli SpA, Mr. Blanc, Nu Skin, Proctor and Gamble, Supersmile, Ultradent Products Inc., Unilever, Go Smile, and Other Prominent Players. The cumulative market share of the ten major players is more than 60%.

These market players are involved in collaborations, mergers & acquisitions, and new product launches, among other initiatives, to strengthen their market presence. For instance, in November 2021, Nu Skin acquired Mavely and accelerated its social commerce capabilities. This acquisition streamlined Nu Skin’s social selling and customer acquisition capabilities.

The global Teeth Whitening Products market report provides insights on the below pointers:

  • Market Penetration: Provides comprehensive information on the market offered by the prominent players
  • Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
  • Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
  • Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the global Teeth Whitening Products market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players.
  • Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The global Teeth Whitening Products market report answers questions such as:

  • What is the market size and forecast of the Global Teeth Whitening Products Market?
  • What are the inhibiting factors and impact of COVID-19 on the Global Teeth Whitening Products Market during the assessment period?
  • Which are the products/segments/applications/areas to invest in over the assessment period in the Global Teeth Whitening Products Market?
  • What is the competitive strategic window for opportunities in the Global Teeth Whitening Products Market?
  • What are the technology trends and regulatory frameworks in the Global Teeth Whitening Products Market?
  • What is the market share of the leading players in the Global Teeth Whitening Products Market?
  • What modes and strategic moves are considered favorable for entering the Global Teeth Whitening Products Market?

Table of Contents

Chapter 1. Research Framework
1.1 Research Objective
1.2 Product Overview
1.3 Market Segmentation
Chapter 2. Research Methodology
2.1 Qualitative Research
2.1.1 Primary & Secondary Sources
2.2 Quantitative Research
2.2.1 Primary & Secondary Sources
2.3 Breakdown of Primary Research Respondents, By Region
2.4 Assumption for the Study
2.5 Market Size Estimation
2.6. Data Triangulation
Chapter 3. Executive Summary: Global Teeth Whitening Products Market
Chapter 4. Global Teeth Whitening Products Market Overview
4.1. Industry Value Chain Analysis
4.1.1. Raw Material Provider
4.1.2. Technology Integrators
4.1.3. Manufacturer
4.1.4. Distributor
4.1.5. End-User
4.2. Industry Outlook
4.3. PESTLE Analysis
4.4. Porter's Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.2. Restraints
4.5.3. Challenges
4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2017 - 2030
4.7.2. Pricing Analysis
4.8. Competition Dashboard
4.8.1. Market Concentration Rate
4.8.2. Company Market Share Analysis (Value %), 2020
4.8.3. Competitor Mapping
Chapter 5. Global Teeth Whitening Products Market, By Solution
5.1. Key Insights
5.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
5.2.1. Supplies/Material
5.2.1.1. Powder
5.2.1.2. Strips
5.2.1.3. Rinses
5.2.1.4. Gels
5.2.1.5. Floss
5.2.1.6. Toothpaste
5.2.1.7. Sugar free chewing gum
5.2.2. Equipment/ Device
5.2.2.1. Toothbrush
5.2.2.2. Teeth whitening pen
5.2.2.3. Tooth polisher cleaner whitener
5.2.2.4. Teeth bleaching machine
5.2.2.5. Teeth LED bleaching accelerator
Chapter 6. Global Teeth Whitening Products (Supplies/material) Market, By Composition
6.1. Key Insights
6.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
6.2.1. Hydrogen Peroxide
6.2.2. Carbopol
6.2.3. Glycerine
6.2.4. Others
Chapter 7. Global Teeth Whitening Products Market, By Treatment Options
7.1. Key Insights
7.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
7.2.1. In-office whitening
7.2.2. Professionally Dispensed Take-home Kits
7.2.3. Over-the-counter Products
Chapter 8. Global Teeth Whitening Products Market, By Sales Channel
8.1. Key Insights
8.2. Market Size and Forecast, 2018 - 2030 (US$ Mn)
8.2.1. Offline
8.2.1.1. Medical Stores
8.2.1.2. Supermarkets
8.2.1.3. Others
8.2.2. Online
8.2.2.1. E-commerce
8.2.2.2. Brand Website
Chapter 9. Global Teeth Whitening Products Market, By End User
9.1. Key Insights
9.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
9.2.1. Dentist (Clinical use)
9.2.2. Household
9.2.2.1. Kids
9.2.2.2. Adults
9.2.2.3. Old Age
Chapter 10. Global Teeth Whitening Products Market, By Region/ Country
10.1. Key Insights
10.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
10.2.1. North America
10.2.1.1. The U.S.
10.2.1.2. Canada
10.2.1.3. Mexico
10.2.2. Europe
10.2.2.1. The UK
10.2.2.2. Germany
10.2.2.3. France
10.2.2.4. Italy
10.2.2.5. Spain
10.2.2.6. Poland
10.2.2.7. Russia
10.2.2.8. Rest of Europe
10.2.3. Asia Pacific
10.2.3.1. China
10.2.3.2. India
10.2.3.3. Japan
10.2.3.4. Australia & New Zealand
10.2.3.5. ASEAN
10.2.3.5.1. Malaysia
10.2.3.5.2. Singapore
10.2.3.5.3. Thailand
10.2.3.5.4. Philippines
10.2.3.5.5. Indonesia
10.2.3.5.6. Vietnam
10.2.3.6. Rest of Asia Pacific
10.2.4. Middle East & Africa (MEA)
10.2.4.1. UAE
10.2.4.2. Saudi Arabia
10.2.4.3. South Africa
10.2.4.4. Rest of MEA
10.2.5. South America
10.2.5.1. Brazil
10.2.5.2. Argentina
10.2.5.3. Rest of South America
Chapter 11. North America Teeth Whitening Product Market Analysis
11.1. Key Insights
11.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
11.2.1. By Solution
11.2.2. By Composition
11.2.3. By Treatment Option
11.2.4. By Sales Channel
11.2.5. By End User
11.2.6. By Country
Chapter 12. Europe Teeth Whitening Product Market Analysis
12.1. Key Insights
12.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
12.2.1. By Solution
12.2.2. By Composition
12.2.3. By Treatment Option
12.2.4. By Sales Channel
12.2.5. By End User
12.2.6. By Country
Chapter 13. Asia Pacific Teeth Whitening Product Market Analysis
13.1. Key Insights
13.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
13.2.1. By Solution
13.2.2. By Composition
13.2.3. By Treatment Option
13.2.3. By Sales Channel
13.2.4. By End User
13.2.5. By Country
Chapter 14. Middle East Teeth Whitening Product Market Analysis
14.1. Key Insights
14.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
14.2.1. By Solution
14.2.2. By Composition
14.2.3. By Treatment Option
14.2.4. By Sales Channel
14.2.5. By End User
14.2.6. By Country
Chapter 15. South America Teeth Whitening Product Market Analysis
15.1. Key Insights
15.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
15.2.1. By Solution
15.2.2. By Composition
15.2.3. By Treatment Option
15.2.4. By Sales Channel
15.2.5. By End User
15.2.6. By Country
Chapter 16. USA Teeth Whitening Product Market Analysis
16.1. Key Insights
16.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
16.2.1. By Solution
16.2.2. By Composition
16.2.3. By Treatment Option
16.2.4. By Sales Channel
16.2.5. By End User
Chapter 17. Germany Teeth Whitening Product Market Analysis
17.1. Key Insights
17.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
17.2.1. By Solution
17.2.2. By Composition
17.2.3. By Treatment Option
17.2.4. By Sales Channel
17.2.5. By End User
Chapter 18. China Teeth Whitening Product Market Analysis
18.1. Key Insights
18.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
18.2.1. By Solution
18.2.2. By Composition
18.2.3. By Treatment Option
18.2.4. By Sales Channel
18.2.5. By End User
Chapter 19. India Teeth Whitening Product Market Analysis
19.1. Key Insights
19.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
19.2.1. By Solution
19.2.2. By Composition
19.2.3. By Treatment Option
19.2.4. By Sales Channel
19.2.5. By End User
Chapter 20. Japan Teeth Whitening Product Market Analysis
20.1. Key Insights
20.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
20.2.1. By Solution
20.2.2. By Composition
20.2.3. By Treatment Option
20.2.4. By Sales Channel
20.2.5. By End User
Chapter 21. Thailand Teeth Whitening Product Market Analysis
21.1. Key Insights
21.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
21.2.1. By Solution
21.2.2. By Composition
21.2.3. By Treatment Option
21.2.4. By Sales Channel
21.2.5. By End User
Chapter 22. Singapore Teeth Whitening Product Market Analysis
22.1. Key Insights
22.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
22.2.1. By Solution
22.2.2. By Composition
22.2.3. By Treatment Option
22.2.4. By Sales Channel
22.2.5. By End User
Chapter 23. Indonesia Teeth Whitening Product Market Analysis
23.1. Key Insights
23.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
23.2.1. By Solution
23.2.2. By Composition
23.2.3. By Treatment Option
23.2.4. By Sales Channel
23.2.5. By End User
Chapter 24. Vietnam Teeth Whitening Product Market Analysis
24.1. Key Insights
24.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
24.2.1. By Solution
24.2.2. By Composition
24.2.3. By Treatment Option
24.2.4. By Sales Channel
24.2.5. By End User
Chapter 25. Malaysia Teeth Whitening Product Market Analysis
25.1. Key Insights
25.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
25.2.1. By Solution
25.2.2. By Composition
25.2.3. By Treatment Option
25.2.4. By Sales Channel
25.2.5. By End User
Chapter 26. Philippines Teeth Whitening Product Market Analysis
26.1. Key Insights
26.2. Market Size and Forecast, 2017 - 2030 (US$ Mn)
26.2.1. By Solution
26.2.2. By Composition
26.2.3. By Treatment Option
26.2.4. By Sales Channel
26.2.5. By End User
Chapter 27. Company Profile (Company Overview, Financial Matrix, Sales Composition Ration, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
27.1. BURST USA Inc.
27.2. Burts Bees (CLX Group)
27.3. Colgate-Palmolive
27.4. Davids Natural Toothpaste Inc
27.5. GlaxoSmithKline plc
27.6. Go Natural
27.7. Hello Products
27.8. Johnson and Johnson
27.9. Ludovico Martelli SpA
27.10. Mr. Blanc
27.11. Nu Skin
27.12. Proctor and Gamble
27.13. Supersmile
27.14. Ultradent Products Inc.
27.15. Unilever
27.16. Go Smile
27.17. Other Prominent Players

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • BURST USA Inc.
  • Burts Bees (CLX Group)
  • Colgate-Palmolive
  • Davids Natural Toothpaste Inc
  • GlaxoSmithKline plc
  • Go Natural
  • Hello Products
  • Johnson and Johnson
  • Ludovico Martelli SpA
  • Mr. Blanc
  • Nu Skin
  • Proctor and Gamble
  • Supersmile
  • Ultradent Products Inc.
  • Unilever
  • Go Smile

Table Information