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Precision Agriculture Market - A Global and Regional Analysis, 2023-2033

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  • 186 Pages
  • March 2024
  • Region: Global
  • BIS Research
  • ID: 5511446
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The precision agriculture market was valued at $9,591.8 million in 2023, and it is expected to grow at a CAGR of 15.71% and reach $41,265.0 million by 2033. The precision agriculture market anticipates growth fueled by a rising labor shortage in developed nations and a growing demand for input optimization. This trend reflects the industry's response to labor challenges and the heightened focus on efficient resource management.

Introduction of Precision Agriculture

Precision agriculture revolutionizes traditional farming practices by integrating advanced technologies such as GPS, drones, IoT devices, and AI. This approach enables data-driven decision-making, allowing for variable rate application of resources, precise field mapping, and real-time monitoring of crops and soil. Precision agriculture benefits include increased efficiency, higher yields, reduced costs, and environmental sustainability. However, challenges such as high initial costs, the need for technical expertise, data security concerns, and accessibility for small-scale farmers persist. Precision agriculture represents a significant advancement in farming, offering a more efficient, productive, and sustainable approach to agriculture in the modern era.

Market Introduction

The precision agriculture market, experiencing robust growth, is propelled by the increasing demand for optimized farming solutions and sustainable practices. Key market drivers include technological advancements in IoT, AI, and remote sensing, coupled with a growing emphasis on resource efficiency and crop yield enhancement. Market penetration is accelerating, particularly in developed regions, with expanding adoption in emerging economies. The primary focus lies in integrating cutting-edge technologies to maximize farm productivity and sustainability. Challenges such as high costs and technological complexity hinder widespread adoption, particularly among smallholders. However, the market's potential is vast, with significant opportunities for innovation and expansion in the global agricultural landscape.

Market Segmentation:

Segmentation 1: by Application

  • Crop Monitoring
  • Precision Planting
  • Precision Spraying
  • Precision Fertilization
  • Precision Irrigation
  • Precision Spraying
  • Farm Management

Precision Irrigation to Dominate the Global Precision Agriculture Market (by Application)

Precision irrigation is expected to dominate the precision agriculture market, followed by smart crop monitoring, over the forecast period. This trend is driven by the growing need for water conservation and enhanced crop yields. Precision irrigation systems, using sensors and IoT technology, enable efficient water usage and reduce waste and costs. Precision agriculture is vital in regions facing water scarcity and changing climate conditions. Smart crop monitoring, leveraging AI, drones, and remote sensing, provides real-time data on crop health, aiding in early problem detection and efficient resource allocation. These technologies are crucial for meeting the increasing global food demand sustainably. However, precision agriculture adoption rates vary, influenced by factors such as cost, technological literacy, and regional agricultural practices. Overall, the market's growth is fueled by the urgent need for sustainable farming practices and the increasing availability of advanced and cost-effective technologies.

Segmentation 2: by Function

  • Farm Management
  • Fleet Management
  • Field Management

Field Management Function to Dominate the Precision Agriculture Market

In the precision agriculture market, field management is anticipated to dominate, owing to its crucial role in optimizing crop production and resource use. Meanwhile, demand for farm management is projected to grow at the highest CAGR, driven by the growing need for integrated farm operation solutions and data-driven decision-making in agriculture.

Segmentation 3: by Technology

  • Guidance Technology
  • Sensing Technology
  • Variable Rate Application
  • Data Analytics and Intelligence
  • Others

Guidance Technology to Dominate Global Precision Agriculture Market (by Technology)

Guidance technology is poised to maintain its dominance in precision agriculture. This technology, pivotal for precision farming, includes global positioning system (GPS) and global navigation satellite system (GNSS) systems that enable farmers to navigate fields with exceptional accuracy. It is instrumental in optimizing field-level management by reducing overlaps in the application, saving time, and minimizing resource waste. The widespread adoption of guidance technology is driven by its direct impact on operational efficiency and cost-effectiveness. As precision agriculture evolves, this technology's role in enhancing sustainable farming practices and meeting the increasing demands for food production becomes increasingly vital, reinforcing its leading position in the market.

Segmentation 4: by Product Type

  • Hardware Systems
  • Software

Hardware Systems Segment to Dominate Global Precision Agriculture Market (by Product)

Hardware systems are expected to continue to dominate the precision agriculture market in terms of revenue generation. This includes advanced equipment such as sensors, GPS systems, drones, and IoT devices, which are fundamental in implementing precision farming techniques. The durability, robustness, and immediate impact of these hardware components on farming operations make them a significant investment for farmers, contributing to their dominant market share.

However, the demand for software in precision agriculture is projected to grow at the highest CAGR. This growth is fuelled by the increasing need for data analytics, decision support systems, and cloud-based services for efficient farm management. Software solutions offer scalability, continuous updates, and integration capabilities, enhancing the overall functionality of precision agriculture systems. They enable farmers to analyze large datasets, gain insights into crop health, soil conditions, and weather patterns, and make informed decisions.

While hardware lays the foundation for precision agriculture, the evolving role of software emphasizes a shift toward more integrated, data-driven farming solutions. This trend reflects the agriculture sector's growing reliance on technology for optimizing productivity and sustainability.

Segmentation 5: by Region

  • North America: U.S. and Canada
  • Europe: Germany, France, Netherlands, Italy, Spain, and Rest-of-Europe
  • Asia-Pacific: Japan, Australia, India, and Rest-of-Asia-Pacific
  • Middle East and Africa: Israel, Turkey, South Africa, and Rest-of-Middle East Africa
  • China
  • U.K.

North America, with its advanced technological infrastructure and strong adoption of modern agricultural practices, has been the largest revenue-generating region in the precision agriculture market and is expected to maintain this position throughout the forecast period. Factors contributing to this dominance include the widespread use of cutting-edge technologies such as IoT, drones, and AI in farming, coupled with substantial investments in R&D in the agricultural sector. Additionally, the presence of key players in the market and supportive government policies further fuel this growth. The region's focus on increasing productivity and sustainability in agriculture underpins its leading role in the global precision agriculture landscape.

Recent Developments in the Precision Agriculture Market

  • In April 2023, Bosch BASF Smart Farming and AGCO Corporation announced that they would integrate Smart Spraying technology into Fendt Rogator sprayers and jointly develop additional features.
  • In August 2022, as part of a strategic alliance, Trimble and CLAAS Group developed a next-generation precision farming system for CLAAS tractors, combines, and forage harvesters.
  • In May 2022, JCA Industries, a leader in developing autonomous software for agricultural machines, implementing controls, and electronic system components, was acquired by AGCO Corporation, a worldwide manufacturer and distributor of farm machinery and precision agriculture technology.

Demand - Drivers, Limitations, and Opportunities

Market Demand Drivers: Need for Input Optimization in Agriculture

The need for input optimization is a key driver for the growth of the precision agriculture market. As global demand for food increases, farmers are under pressure to maximize yields while minimizing environmental impacts. Precision agriculture technologies enable efficient use of resources such as water, fertilizers, and pesticides. This not only enhances crop yields but also reduces costs and environmental harm. Technologies such as IoT, AI, and remote sensing provide detailed insights into crop health and soil conditions, allowing for precise application of inputs. This targeted approach is essential in an era of climate change and resource scarcity, making precision agriculture vital for sustainable and profitable farming. Adoption of these technologies can lead to significant improvements in resource management, driving the market's growth.

Market Challenges: Lack of Awareness and Infrastructure in Developing Countries

The growth of the precision agriculture market in developing countries is hindered by two primary factors, namely a lack of awareness and inadequate infrastructure. Many farmers in these regions are not fully aware of the benefits and applications of precision agriculture technologies. This gap in knowledge leads to lower adoption rates. Additionally, infrastructural challenges, such as limited access to reliable internet and advanced technology tools, are significant barriers. These issues are compounded by economic constraints, as many farmers operate on small scales and cannot afford the high costs associated with these technologies.

Furthermore, the effective use of precision agriculture technologies necessitates proper training and ongoing support, which are often lacking in developing countries. Without this training, the potential benefits of these technologies cannot be fully realized. The situation is further complicated by the lack of supportive policies and incentives from governments to encourage adoption.

Cultural factors also play a role. In many societies, traditional farming practices are deeply ingrained, and changing these practices requires not only resources but also a shift in mindset. Finally, there is a need for localized research and development to adapt these technologies to the specific conditions and needs of developing regions.

Governments, NGOs, and private entities must join forces to address these challenges by raising awareness, building infrastructure, providing training, and providing financial support. Tailoring technologies to local needs and ensuring they are accessible and affordable is essential for driving the growth of precision agriculture in these countries.

Market Opportunities: Increasing Adoption of Modern Technologies in Agriculture

The increasing adoption of modern technologies in agriculture presents significant opportunities for precision agriculture companies. As more farmers recognize the benefits of advanced technologies, such as improved crop yields, resource efficiency, and cost savings, the demand for precision agriculture solutions grows. This shift toward technology-driven farming practices opens new markets for companies specializing in precision agriculture. They can offer innovative products and services, including IoT devices, AI-powered analytics, and remote sensing tools, catering to the evolving needs of modern agriculture. These companies can also collaborate with farmers and agricultural organizations to develop customized solutions, further enhancing their market presence and driving the growth of precision agriculture.

How can this report add value to an organization?

Product/Innovation Strategy: Key players in the precision agriculture market focus on developing advanced, reliable technologies, such as AI, IoT, and remote sensing, to enhance farm productivity. The sector's growth is propelled by the increasing demand for food and sustainable agricultural practices. Market leaders continually innovate and expand their product offerings to meet these demands. However, emerging companies are also entering the market, intensifying competition. Collaborations and partnerships are crucial for companies to enhance their technological capabilities and solidify their market positions.

Growth/Marketing Strategy: The market is growing rapidly, offering opportunities for both established and new entrants. Key strategies include mergers, acquisitions, product launches, and expansions. Partnerships and collaborations are particularly important, helping companies to maintain and strengthen their market positions.

Competitive Strategy: The report profiles key market players, focusing on their development and marketing strategies. It also highlights the importance of strategic partnerships, agreements, and collaborations in understanding untapped market opportunities and in devising competitive strategies to capture significant market share.

Research Methodology

Factors for Data Prediction and Modeling

  • The scope of this report has been focused on the precision agriculture market.
  • Market shares for various precision agriculture technologies are calculated based on global sales and adoption rates.
  • Data on global agricultural production and technology adoption rates in different regions is used for market analysis.
  • The US$ is the base currency for market analysis, with conversions from other currencies based on average annual exchange rates.
  • Historical exchange rates are sourced from reputable financial websites like Oanda.
  • Developments and advancements in precision agriculture from January 2020 to December 2023 are considered in the study.
  • The analysis includes stakeholders like technology developers, agricultural equipment manufacturers, farmers, and research institutions.
  • Primary interviews, surveys, and secondary research form the basis of the information presented in the report.
  • In cases of data unavailability, reasonable assumptions and estimations are used.
  • Future market forecasts do not account for unforeseen economic downturns.
  • Current technologies in precision agriculture are expected to remain predominant, with incremental advancements rather than disruptive breakthroughs.

Market Estimation and Forecast

The market size for the precision agriculture market has been calculated through a mix of secondary research and primary inputs. A top-bottom approach has been followed to derive the quantitative information. The steps involved in the bottom-up approach are as follows:

  • Agricultural production data by country, crop types, and farming practices are considered for market analysis.
  • Market shares for different precision agriculture technologies (such as guidance technology, sensing technology, VRA, and others.) are calculated for each crop type.
  • Product mapping for each company in the precision agriculture market is analyzed to estimate subsegment market shares, later validated by industry experts.
  • A supply-side approach calculates the market size in value, tracking the revenues of leading precision agriculture technology providers.
  • Segmental revenues are determined from annual reports, websites, and financial results of manufacturers.
  • CAGR calculations consider factors such as technology adoption rates, regulatory environments, and government incentives.
  • Market share calculations for technology types include the total number of devices and systems used across different types of farms.
  • A similar methodology is applied to product mapping, market size calculations, and validation by industry experts.
  • Market size estimations for 2023 and 2033 are based on country-specific data, including the type of technology and farming practices.

Primary Research

The primary sources involve industry experts from the precision agriculture market, such as OEMs, sensor manufacturers, autonomous equipment providers, software providers, and component suppliers. Respondents such as CEOs, vice presidents, marketing directors, and technology and innovation directors have been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.

The key data points taken from primary sources include:

  • validation and triangulation of all the numbers and graphs
  • validation of report segmentation and key qualitative findings
  • understanding the competitive landscape
  • validation of numbers of various markets based on product type, propulsion type, vehicle type, level of autonomy, and sensor type.
  • percentage split of individual markets for regional analysis

Secondary Research

This research study involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, Factiva, and One-Source, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market. In addition to the aforementioned data sources, the study has been undertaken with the help of other data sources and websites.

Secondary research was done in order to obtain crucial information about the industry’s value chain, revenue models, the market’s monetary chain, the total pool of key players, and the current and potential use cases and applications.

The key data points taken from secondary research include:

  • segmentations, split-ups, and percentage shares
  • data for market value
  • key industry trends of the top players of the market
  • qualitative insights into various aspects of the market, key trends, and emerging areas of innovation
  • quantitative data for mathematical and statistical calculations

Key Market Players and Competition Synopsis

The companies that are profiled have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

Some of the prominent players in this market are:

  • Deere & Company
  • AGCO Corporation
  • CLAAS KGaA mbH
  • CNH Industrial N.V.
  • Hexagon Agriculture
  • Kubota Corporation
  • The Toro Company
  • Topcon Corporation
  • Climate LLC

Companies that are not a part of the pool have been well represented across different sections of the report (wherever applicable).

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Table of Contents

1 Precision Agriculture Market Impact Analysis
1.1 Trends: Current and Future Impact Analysis
1.1.1 Increasing Usage of Satellite Imagery
1.1.2 Growing Adoption of Agriculture Robots
1.2 Value Chain Analysis
1.2.1 Value Chain
1.2.2 Market Map
1.3 Research and Development
1.3.1 Patent Filling Trend
1.3.2 Start-up Landscape
1.4 Market Dynamics
1.4.1 Precision Agriculture Market Drivers Government Initiatives to Drive Market Growth Need for Input Optimization in Agriculture
1.4.2 Precision Agriculture Market Restraints High Initial Investment Lack of Infrastructure and Awareness in Developing Region
1.4.3 Precision Agriculture Market Opportunities Adoption of Technologies in Agriculture Labor Shortage in Agriculture
2 Precision Agriculture Market by Application
2.1 Application Segmentation
2.1.1 Crop Monitoring
2.1.2 Precision Planting
2.1.3 Precision Spraying
2.1.4 Precision Fertilization
2.1.5 Precision Irrigation
2.1.6 Farm Management
2.1.7 Others
2.2 Function Segmentation
2.2.1 Farm Management
2.2.2 Field Management
2.2.3 Fleet Management
3 Product
3.1 Precision Agriculture Market by Technology
3.1.1 Guidance Technology
3.1.2 Sensing Technology
3.1.3 VRT
3.1.4 Data Analytics and Intelligence
3.1.5 Others
3.2 Precision Agriculture Market by Product
3.2.1 Hardware Systems Hardware Systems Automaytion and Control System Display and Yield Monitors Flow and Application Rate Control Valves Handheld Computers/Mobile Devices Sensing and Navigation Systems Others
3.2.2 Software Farm Operation Management Software Hardware Control Application Software Data and Predictive Analysis Software
4 Precision Agriculture Market by Region
4.1 North America
4.1.1 U.S.
4.1.2 Canada
4.1.3 Mexico
4.2 Europe
4.2.1 Germany
4.2.2 France
4.2.3 Italy
4.2.4 Netherlands
4.2.5 Spain
4.2.6 Rest-of-Europe
4.3 U.K.
4.4 Asia Pacific
4.4.1 Japan
4.4.2 Australia
4.4.3 India
4.4.4 Rest-of-Asia Pacific
4.5 China
4.6 Middle East and Africa
4.6.1 Israel
4.6.2 South Africa
4.6.3 Rest-of-Middle East and Africa
4.7 Latin America
4.7.1 Brazil
4.7.2 Argentina
4.7.3 Mexico
4.7.4 Rest-of-Latin America
5 Precision Agriculture Market: Competitive Landscape and Company Profiles
5.1 Next Frontiers
5.2 Graphic Assesment
5.3 Competitive Landscape
5.4 Company Profiles
5.4.1 AGCO Corporation
5.4.2 CLAAS KGaA mbH
5.4.3 CNH Industrial N.V.
5.4.4 Deere & Company
5.4.5 Hexagon Agriculture
5.4.6 Kubota Corporation
5.4.7 Topcon Corporation
5.4.9 AGRIVI
5.4.10 Climate LLC
5.4.11 Ceres Imaging
5.4.12 GeoPard Agriculture
5.4.13 Taranis
5.4.14 Planet Labs PBC
5.4.15 Small Robot Company
6 Precision Agriculture Market Research Methodology
6.1 Data Sources
6.2 Data Triangulation
6.3 List of Acronyms



Executive Summary

The global precision agriculture market is estimated to reach $14.61 billion in 2027, reveals this market intelligence study. The study also highlights that the market is set to witness a CAGR of 13.12% during the forecast period 2022-2027.

Precision agriculture is focused on detecting, analyzing, and reacting to field variability concerning crop properties with the help of precision agriculture technologies such as global positioning systems (GPS) and sensors. Adopting such technologies will assist the farmers in whole-farm management practices.

USPs of the Report

  • Study on research & development projects
  • Competitive study
  • Market strategies & developments
  • Patent analysis
  • Impact of key enabling technologies
  • Funding analysis
  • Future investment trends
  • Impact of Russia-Ukraine crisis
  • Impact of COVID-19

Analyst Perspective

According to the principal analyst of the study, "Precision agriculture technologies have seen rapid growth in adoption worldwide in recent years, with developed nations such as Canada, Australia, Europe, and the U.S leading the way due to their access to advanced resources and technology. In fact, large-scale farmers in the U.S. have adopted precision agriculture technologies at a rate of approximately 70%. However, developing countries have been slower to adopt these technologies due to reasons such as inadequate infrastructure, resources, and education. Nonetheless, some countries such as Brazil and Argentina have made notable strides in the adoption of precision agriculture technologies."

Key Companies Operating in the Market

Key players in the global precision agriculture market analysed and profiled in the study involve hardware systems and software manufacturers that are engaged in providing advanced precision agriculture solutions to farmers and other agriculture service companies. Moreover, a detailed competitive benchmarking of the players operating in the global precision agriculture market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, acquisitions, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.

The key players profiled in the report include AGCO Corporation, CLAAS Group, CNH Industrial N.V., Deere & Company, Hexagon Agriculture, Kubota Corporation, TeeJet Technologies, The Toro Company, Topcon Corporation, Yanmar Co. Ltd., Accenture, AGRIVI, Amazon Web Services, Inc., BASF SE, Climate LLC, Granular Inc., IBM Corporation, Microsoft Corporation, and X Development LLC (Alphabet Inc.)

Key Questions Answered in the Report

  • What is the expected global precision agriculture market size in terms of value during 2022-2027?
  • What is the expected future scenario and revenue generated by different solutions, including software and platform, hardware, and support services?
  • What is the expected future scenario and revenue to be generated by the technology segment, including guidance technology, sensing technology, variable rate application technology, and data analytics and intelligence?
  • What is the expected future scenario and revenue generated by different applications for precision agriculture solutions, including precision irrigation, field monitoring, spraying, fertilization, precision planting, and data management?
  • Which region is the largest market for the global precision agriculture market?
  • What is the expected future scenario and revenue generated by different regions and countries in the global precision agriculture market, such as North America, South America, Europe, the U.K., China, Asia-Pacific and Japan, and Middle East and Africa?
  • What is the competitive strength of the key players in the global precision agriculture market based on the analysis of their recent developments, product offerings, and regional presence?
  • Which are the different consortiums and associations present in the global precision agriculture market, and what are their roles, focus areas, and key functions in this market?
  • Where do the key precision agriculture companies lie in their competitive benchmarking based on market coverage and market potential?
  • What does the technology ecosystem of precision agriculture solutions constitute?

Companies Mentioned

  • AGCO Corporation
  • CLAAS KGaA mbH
  • CNH Industrial N.V.
  • Deere & Company
  • Hexagon Agriculture
  • Kubota Corporation
  • Topcon Corporation
  • Climate LLC
  • Ceres Imaging
  • GeoPard Agriculture
  • Taranis
  • Planet Labs PBC
  • Small Robot Company



Table Information