+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Global Location-based Advertising Market 2021-2025

  • PDF Icon

    Report

  • 120 Pages
  • December 2021
  • Region: Global
  • TechNavio
  • ID: 5513561
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The publisher has been monitoring the location-based advertising market and it is poised to grow by $82265.90 million during 2021-2025, progressing at a CAGR of 17.78% during the forecast period. The report on the location-based advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing demand for geofencing and hyperlocal marketing and the growing demand in location-based mobile advertising for small businesses.

The location-based advertising market analysis includes the type segment and geographic landscape.

The location-based advertising market is segmented as below:


By Type

  • Push
  • Pull

By Geographic

  • North America
  • Europe
  • APAC
  • South America
  • MEA

This study identifies the improved user experience in advertising as one of the prime reasons driving the location-based advertising market growth during the next few years.

The report on location-based advertising market covers the following areas:

  • Location-based advertising market sizing
  • Location-based advertising market forecast
  • Location-based advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading location-based advertising market vendors that include Adux, Alphabet Inc., Facebook Inc., Foursquare Labs Inc., GroundTruth, International Business Machines Corp., Near Pte. Ltd., Telefonaktiebolaget LM Ericsson, Telenity Inc., and Verve Group Inc. Also, the location-based advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Type

  • Market segments
  • Comparison by Type
  • Push - Market size and forecast 2020-2025
  • Pull - Market size and forecast 2020-2025
  • Market opportunity by Type

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity By Geographical Landscape
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Adux
  • Alphabet Inc.
  • Facebook Inc.
  • Foursquare Labs Inc.
  • GroundTruth
  • International Business Machines Corp.
  • Near Pte. Ltd.
  • Telefonaktiebolaget LM Ericsson
  • Telenity Inc.
  • Verve Group Inc.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

List of Exhibits

  • Key Finding 1
  • Key Finding 2
  • Key Finding 3
  • Key Finding 5
  • Key Finding 6
  • Key Finding 7
  • Key Finding 8
  • Parent market
  • Market characteristics
  • Offerings of vendors included in the market definition
  • Market segments
  • Global - Market size and forecast 2020 - 2025 ($ million)
  • Global market: Year-over-year growth 2020 - 2025 (%)
  • Five forces analysis 2020 & 2025
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition - Five forces 2020
  • Type - Market share 2020-2025 (%)
  • Comparison by Type
  • Push - Market size and forecast 2020-2025 ($ million)
  • Push - Year-over-year growth 2020-2025 (%)
  • Pull - Market size and forecast 2020-2025 ($ million)
  • Pull - Year-over-year growth 2020-2025 (%)
  • Market opportunity by Type
  • Customer landscape
  • Market share By Geographical Landscape 2020-2025 (%)
  • Geographic comparison
  • North America - Market size and forecast 2020-2025 ($ million)
  • North America - Year-over-year growth 2020-2025 (%)
  • Europe - Market size and forecast 2020-2025 ($ million)
  • Europe - Year-over-year growth 2020-2025 (%)
  • APAC - Market size and forecast 2020-2025 ($ million)
  • APAC - Year-over-year growth 2020-2025 (%)
  • South America - Market size and forecast 2020-2025 ($ million)
  • South America - Year-over-year growth 2020-2025 (%)
  • MEA - Market size and forecast 2020-2025 ($ million)
  • MEA - Year-over-year growth 2020-2025 (%)
  • Key leading countries
  • Market opportunity By Geographical Landscape ($ million)
  • Impact of drivers and challenges
  • Vendor landscape
  • Landscape disruption
  • Industry risks
  • Vendors covered
  • Market positioning of vendors
  • Adux - Overview
  • Adux - Product and service
  • Adux - Key offerings
  • Adux - Key customers
  • Adux - Segment focus
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Key customers
  • Alphabet Inc. - Segment focus
  • Facebook Inc. - Overview
  • Facebook Inc. - Business segments
  • Facebook Inc. - Key offerings
  • Facebook Inc. - Key customers
  • Facebook Inc. - Segment focus
  • Foursquare Labs Inc. - Overview
  • Foursquare Labs Inc. - Product and service
  • Foursquare Labs Inc. - Key offerings
  • Foursquare Labs Inc. - Key customers
  • Foursquare Labs Inc. - Segment focus
  • GroundTruth - Overview
  • GroundTruth - Product and service
  • GroundTruth - Key offerings
  • GroundTruth - Key customers
  • GroundTruth - Segment focus
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Key customers
  • International Business Machines Corp. - Segment focus
  • Near Pte. Ltd. - Overview
  • Near Pte. Ltd. - Product and service
  • Near Pte. Ltd. - Key offerings
  • Near Pte. Ltd. - Key customers
  • Near Pte. Ltd. - Segment focus
  • Telefonaktiebolaget LM Ericsson - Overview
  • Telefonaktiebolaget LM Ericsson - Business segments
  • Telefonaktiebolaget LM Ericsson - Key offerings
  • Telefonaktiebolaget LM Ericsson - Key customers
  • Telefonaktiebolaget LM Ericsson - Segment focus
  • Telenity Inc. - Overview
  • Telenity Inc. - Product and service
  • Telenity Inc. - Key offerings
  • Telenity Inc. - Key customers
  • Telenity Inc. - Segment focus
  • Verve Group Inc. - Overview
  • Verve Group Inc. - Product and service
  • Verve Group Inc. - Key offerings
  • Verve Group Inc. - Key customers
  • Verve Group Inc. - Segment focus
  • Currency conversion rates for US$
  • Research Methodology
  • Validation techniques employed for market sizing
  • Information sources
  • List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global location-based advertising market: Adux, Alphabet Inc., Facebook Inc., Foursquare Labs Inc., GroundTruth, International Business Machines Corp., Near Pte. Ltd., Telefonaktiebolaget LM Ericsson, Telenity Inc., and Verve Group Inc.

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is improved user experience in advertising.'

According to the report, one of the major drivers for this market is the growing demand for geofencing and hyperlocal marketing.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Adux
  • Alphabet Inc.
  • Facebook Inc.
  • Foursquare Labs Inc.
  • GroundTruth
  • International Business Machines Corp.
  • Near Pte. Ltd.
  • Telefonaktiebolaget LM Ericsson
  • Telenity Inc.
  • Verve Group Inc.