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Consumer Values and Behaviour in Colombia

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    Report

  • 58 Pages
  • June 2025
  • Region: Colombia
  • Euromonitor International
  • ID: 5514437
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Colombia
  • Consumers in Colombia have complex ideals, preferences and concerns
  • Older generations believe society accepts their identity
  • Consumers in Colombia have a habit for testing out fresh merchandise and offerings
  • Gen X love trying and testing new offerings and services
  • Consumers foresee that their current level of happiness will improve in the future
  • Millennials foresee that their financial situation will be better in future
  • At home, consumers connect with friends or family virtually
  • Safe location - the most desired home feature
  • Colombians prefer to cook or bake dishes for themselves
  • Consumers say that another person in at home is responsible for cooking for them
  • Gen X say that ordering food for delivery is more convenient
  • Consumers look for healthy ingredients in food and beverages
  • Older generations expect to establish their own schedule
  • Colombians primarily desire to ensure stability in employment
  • Consumers in Colombia say they uphold a division between their job and private life
  • Colombians engage in online social activities
  • Baby Boomers like engageing in personal interactions with friends
  • Consumers in Colombia primarily seek unwinding when travelling
  • Baby Boomers expect ability to arrange a holiday package options when travelling
  • Colombians participate in walking or hiking
  • Younger generations cycle or ride a bike for sport
  • Colombians are interested in meditation to improve wellbeing
  • Consumers are concerned about the climate change
  • Consumers actively pursuing environmentally-conscious lifestyles
  • Consumers in Colombia motivated to utilize packaging that is environmentally sustainable
  • Consumers use social media to voice their perspective on current issues
  • Consumers in Colombia like to find bargains
  • Older generations enjoy visiting shopping malls
  • Consumers look for reputable or popular labels
  • Millennials consistently look for products with private labels and lower prices
  • Consumers in Colombia subscribe to digital platforms for streaming content
  • Consumers in Colombia would like to increase spending on education
  • Younger generations foresee increasing spending on health and wellness the most
  • Consumers are concerned about their current financial situation
  • Gen Z say they feel assured about their current financial standing
  • Gen Z consumers the most focused on saving money in future
  • Colombains take an active role in controlling the sharing of data and managing online privacy
  • Older generations say targeted ads are an invasion of their online privacy
  • Consumers in Colombia utilise messaging apps or platforms
  • Gen X regularly access their bank account or use banking services
  • Younger generations open to using augmented reality to enhance the shopping experience
  • Consumers in Colombia show support for companies by following their social media updates
  • Millennials help promote a companies' social media