North America Learning & Educational Toys Market By Age Group, By Distribution Channel, By Product Type, By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027

The North America Learning and Educational Toys Market is expected to witness market growth of 2.9% CAGR during the forecast period (2021-2027).

The growth of the learning & educational toys market is estimated to surge in the coming years due to the growing developments in the childcare industry and the increasing integration of new technologies in these toys. Many companies are introducing new digital and AI-enabled educational toys, which is expected to augment the growth of the learning & educational toys market. In addition, the increasing popularity of smart toys with improved features is expected to accelerate the growth of learning & educational toys. However, the rising disposable income of the consumers and the introduction of environment-friendly toys is expected to open new growth avenues for the market during the forecast period. 

The increase in the awareness among people regarding the benefits of learning & educational toys is contributing to the high demand for these toys from developed nations of the region including the US and Canada. In addition, the COVID-19 pandemic has an adverse effect on the regional learning & educational toys market. Due to the pandemic, several key market players have reduced the prices of their products to maintain their market share across the region. Along with that, the lockdown imposed on various nations of this region has compelled people to buy learning & educational toys for their children as educational institutions were closed.

The importance of these toys has increased as children were restricted to their homes due to the lockdown, which may affect their development procedure. Due to this, the demand for learning & educational toys has surged in this region.

The US market dominated the North America Learning and Educational Toys Market by Country in 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $8.73 billion by 2027. The Canada market is showcasing a CAGR of 5.2% during (2021 - 2027). Additionally, The Mexico market is expected to exhibit a CAGR of 4.3% during (2021 - 2027).

Based on Age Group, the market is segmented into 5 to 10 years, Upto 5 years and Above 10 years. Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarket/ Hypermarket, Departmental Stores, Online Channels and Others. Based on Product Type, the market is segmented into Sports and outdoor types, Games and Puzzles, Building Sets and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include VTech Holdings Limited, LEGO Group (KIRKBI A/S), Hasbro, Inc., Tomy Company, Ltd., Goliath Games, Atlas Games, Clementoni Spa, Ravensburger AG, and Thames & Kosmos, LLC (Franckh-Kosmos Verlags-GmbH & Co.)

Scope of the Study

Market Segments Covered in the Report:

By Age Group

• 5 to 10 years
• Upto 5 years and
• Above 10 years

By Distribution Channel

• Specialty Stores
• Supermarket/ Hypermarket
• Departmental Stores
• Online Channels and
• Others

By Product Type

• Sports and outdoor types
• Games and Puzzles
• Building Sets and
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• VTech Holdings Limited
• LEGO Group (KIRKBI A/S)
• Hasbro, Inc.
• Tomy Company, Ltd.
• Goliath Games
• Atlas Games
• Clementoni Spa
• Ravensburger AG
• Thames & Kosmos, LLC (Franckh-Kosmos Verlags-GmbH & Co.)

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