+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Billboard And Outdoor Advertising Global Market Report 2022

  • PDF Icon

    Report

  • 175 Pages
  • December 2021
  • Region: Global
  • The Business Research Company
  • ID: 5515103

FEATURED COMPANIES

  • APG | SGA
  • Capitol Outdoor LLC
  • Focus Media
  • Global
  • JCDecaux
  • Lamar Advertising Co.
Billboard and Outdoor Advertising Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global billboard and outdoor advertising market as it emerges from the COVID-19 shut down.



Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the billboard and outdoor advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Billboard and Outdoor Advertising market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider billboard and outdoor advertising market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The billboard and outdoor advertising market section of the report gives context. It compares the billboard and outdoor advertising market with other segments of the billboard and outdoor advertising market by size and growth, historic and forecast.

Scope

Markets Covered:

  • By Type: Painted Billboards; Digital Billboards; Multi-purpose Billboards; Mobile Billboards; Others
  • By Application: Highways; Railway Stations; Buildings; Automobiles; Others
  • By End-User: Retail; Banks & Financial Institutions; Commercial Buildings; Media & Entertainment; Government; Transportation

Companies Mentioned: JCDecaux; Capitol Outdoor LLC; Clear Channel Outdoor Holdings Inc; Lamar Advertising Co.; OUTFRONT Media Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.


This product will be delivered within 1-3 business days.
Frequently Asked Questions about the Global Billboard & Outdoor Advertising Market

What is the estimated value of the Global Billboard & Outdoor Advertising Market?

The Global Billboard & Outdoor Advertising Market was estimated to be valued at $66.8 billion in 2022.

What is the growth rate of the Global Billboard & Outdoor Advertising Market?

The growth rate of the Global Billboard & Outdoor Advertising Market is 7.1%, with an estimated value of $87.8 billion by 2026.

What is the forecasted size of the Global Billboard & Outdoor Advertising Market?

The Global Billboard & Outdoor Advertising Market is estimated to be worth $87.8 billion by 2026.

Who are the key companies in the Global Billboard & Outdoor Advertising Market?

Key companies in the Global Billboard & Outdoor Advertising Market include JCDecaux, Capitol Outdoor LLC, Clear Channel Outdoor Holdings Inc., Lamar Advertising Co., OUTFRONT Media Inc., Focus Media, Ströer, Primedia Outdoor and oOh! Media.

FEATURED COMPANIES

  • APG | SGA
  • Capitol Outdoor LLC
  • Focus Media
  • Global
  • JCDecaux
  • Lamar Advertising Co.

1. Executive Summary2. Billboard And Outdoor Advertising Market Characteristics3. Billboard And Outdoor Advertising Market Trends And Strategies4. Impact Of COVID-19 On Billboard And Outdoor Advertising
5. Billboard And Outdoor Advertising Market Size And Growth
5.1. Global Billboard And Outdoor Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Billboard And Outdoor Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Billboard And Outdoor Advertising Market Segmentation
6.1. Global Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Painted Billboards
  • Digital Billboards
  • Multi-purpose Billboards
  • Mobile Billboards
  • Others
6.2. Global Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Highways
  • Railway Stations
  • Buildings
  • Automobiles
  • Others
6.3. Global Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Retail
  • Banks & Financial Institutions
  • Commercial Buildings
  • Media & Entertainment
  • Government
  • Transportation

7. Billboard And Outdoor Advertising Market Regional And Country Analysis
7.1. Global Billboard And Outdoor Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Billboard And Outdoor Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific Billboard And Outdoor Advertising Market
8.1. Asia-Pacific Billboard And Outdoor Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China Billboard And Outdoor Advertising Market
9.1. China Billboard And Outdoor Advertising Market Overview
9.2. China Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India Billboard And Outdoor Advertising Market
10.1. India Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan Billboard And Outdoor Advertising Market
11.1. Japan Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia Billboard And Outdoor Advertising Market
12.1. Australia Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia Billboard And Outdoor Advertising Market
13.1. Indonesia Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea Billboard And Outdoor Advertising Market
14.1. South Korea Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe Billboard And Outdoor Advertising Market
15.1. Western Europe Billboard And Outdoor Advertising Market Overview
15.2. Western Europe Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK Billboard And Outdoor Advertising Market
16.1. UK Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany Billboard And Outdoor Advertising Market
17.1. Germany Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France Billboard And Outdoor Advertising Market
18.3. France Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe Billboard And Outdoor Advertising Market
19.1. Eastern Europe Billboard And Outdoor Advertising Market Overview
19.2. Eastern Europe Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia Billboard And Outdoor Advertising Market
20.1. Russia Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America Billboard And Outdoor Advertising Market
21.1. North America Billboard And Outdoor Advertising Market Overview
21.2. North America Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA Billboard And Outdoor Advertising Market
22.1. USA Billboard And Outdoor Advertising Market Overview
22.2. USA Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America Billboard And Outdoor Advertising Market
23.1. South America Billboard And Outdoor Advertising Market Overview
23.2. South America Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil Billboard And Outdoor Advertising Market
24.1. Brazil Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East Billboard And Outdoor Advertising Market
25.1. Middle East Billboard And Outdoor Advertising Market Overview
25.2. Middle East Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa Billboard And Outdoor Advertising Market
26.1. Africa Billboard And Outdoor Advertising Market Overview
26.2. Africa Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. Billboard And Outdoor Advertising Market Competitive Landscape And Company Profiles
27.1. Billboard And Outdoor Advertising Market Competitive Landscape
27.2. Billboard And Outdoor Advertising Market Company Profiles
27.2.1. JCDecaux
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Capitol Outdoor LLC
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Clear Channel Outdoor Holdings Inc
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Lamar Advertising Co.
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. OUTFRONT Media Inc.
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
29. Key Mergers And Acquisitions In The Billboard And Outdoor Advertising Market29. Billboard And Outdoor Advertising Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. The Business Research Company
30.5. Copyright And Disclaimer

FEATURED COMPANIES

  • APG | SGA
  • Capitol Outdoor LLC
  • Focus Media
  • Global
  • JCDecaux
  • Lamar Advertising Co.
Major players in the billboard and outdoor advertising market are JCDecaux, Capitol Outdoor LLC, Clear Channel Outdoor Holdings Inc., Lamar Advertising Co., OUTFRONT Media Inc. and Focus Media.

The global billboard & outdoor advertising market is expected to grow from $61.67 billion in 2021 to $66.80 billion in 2022 at a compound annual growth rate (CAGR) of 8.3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $87.76 billion in 2026 at a CAGR of 7.1%.

The billboard and outdoor advertising market consists of the sales of billboard and outdoor advertising services and related goods by entities (organizations, sole traders and partnerships) that create and design public display advertising campaign materials, such as printed, painted, or electronic displays and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Only goods and services traded between entities or sold to end consumers are included.

The main types of billboards and outdoor advertising are painted billboards, digital billboards, multi-purpose billboards, mobile billboards, and others. A digital billboard is a billboard which shows digital graphics which are altered every several seconds by a computer. Although digital billboards are mostly utilised for advertising, they can also be used for public service. The various applications of the services include highways, railway stations, buildings, automobiles, others and are used by retail, banks and financial institutions, commercial buildings, media and entertainment, government, and transportation.

Asia Pacific was the largest region in the billboard & outdoor advertising market in 2021. North America was the second largest region in billboard & outdoor advertising market. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The increase in digital out of home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising market. Out of home (OOH) advertising refers to advertising outside of the home and includes billboards, bus shelters, wallscapes, and posters. DOOH is an extension of the OOH and includes outdoor signage, digital billboards and television screens. In contrast to traditional billboards that show static images all the time, digital boards display more live images and can run multiple advertisements and, hence, attract more consumers. DOOH witnessed a 10% rise in OOH advertising worldwide, which was close to $16.75 billion in the year 2019. According to Indian Institute of Digital Education, the global internet/digital advertising market was valued at $319 billion in 2019 and is predicted to reach $1,089 billion by 2027, with a CAGR of 17.2% from 2020 to 2027 . DOOH in recent times have seen lucrative growth and is expected to grow more in the coming years because of its engaging and interactive nature.

The expansion of programmatic media buying is a growing trend in the field of digital out of home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This approach uses data insights and algorithms to display the right advertisements to the right person at the right place and price. About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities. For instance, in April 2021, PubMatic, Inc., a sell-side platform that delivers superior results for digital advertising, announced today that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency part of GroupM, have successfully used a buyer-controlled fee structure to gain control and transparency over all programmatic inventory purchased through PubMatic. The collaboration between BT, Essence, and PubMatic has provided BT with improved visibility into how much of its total media spend reaches end publishers and has assisted them in investigating the 'unknown delta' - the lost or unaccounted-for ad spend between advertisers and publishers during a programmatic auction.

Several regulatory standards employed by governments across the globe for advertising at particular locations or spaces are a key factor hampering the growth of the global billboard and outdoor advertising market. In the UK, advertisement of alcohol, e-cigarettes, sweets and fast food is prohibited within 200 meters of a school. It is also not allowed to do any political advertising on bus shelters. The Committee of Advertising Practice (CAP) looks after non-broadcast advertising in the UK and has extensive regulations covering areas such as environmental claims, gambling and lotteries, alcohol sales and selling of e-cigarettes to mention a few. Many states of the US are adopting lighting standards to prevent glare from digital billboards to ensure it does not affect the vision of people passing by it. Puerto Rico and the other 12 states have made it mandatory for digital billboards to adjust the brightness to the surrounding environment and light. The digital billboards come up with light sensors that adjust brightness at different times of the day. These regulatory standards are for the betterment of society but are proving to be hindrances for the advertising business.

In January 2021, Link Media Outdoor, a provider of traditional and digital billboards in the United States acquired Thomas Outdoor Advertising, Inc.'s outdoor advertising assets for an unknown amount. Link's Kansas footprint has been considerably strengthened by the acquisition of the Thomas assets, which allows them to expand their service to advertisers and customers across the state. Thomas Outdoor Advertising, Inc is a US-based billboard advertising company.

The countries covered in the billboard and outdoor advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

A selection of companies mentioned in this report includes:

  • JCDecaux
  • Capitol Outdoor LLC
  • Clear Channel Outdoor Holdings Inc.
  • Lamar Advertising Co.
  • OUTFRONT Media Inc.
  • Focus Media
  • Ströer
  • Primedia Outdoor
  • Global
  • oOh! Media
  • APG | SGA

Loading
LOADING...