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Global Vapor Products Market - Analysis By Product Type (E-Vape, Heat-not-Burn, Others), Distribution Channel, By Region, By Country (2021 Edition): Market Insights and Forecast with Impact of COVID-19 (2021-2026)

  • ID: 5518208
  • Report
  • December 2021
  • Region: Global
  • 200 Pages
  • Azoth Analytics

The Global Vapor Product Market was valued at USD 34.80 billion in the year 2020. In order to help smokers quit cigarettes, a variety of nicotine replacement products have come to the market including nicotine patches, gum, inhaler, lozenges and nasal spray. A recent trend is the vaping device, which is being recognized as an alternative to conventional cigarettes. Factors such as awareness about harmful effects of conventional cigarettes, reduced tar, and carbon monoxide inhalation through electronic cigarette, growing disposable income and rise in technological developments by vaping manufacturers is driving the growth of the market.



The coronavirus pandemic of 2020 has impacted the growth of vapor product market. The outbreak of novel virus caused an adverse disruption on the overall economy through halted production and logistics activities, affecting the demand and supply of vape products, globally. The shortage has also resulted in numerous incidents of black marketing for these products in European and North American countries. In order to meet the rising demand for vape products, multiple vendors adopted unique marketing strategies and offering their products via online platforms to boost product sales.



As more consumers become aware of the hazardous effects of tobacco smoking, they are introduced to new and safer smoking devices, thereby increasing the demand for these products. Based on Product, the market is segmented into E-vapes, Heat-not-Burn and Others. E-vapes segment is expected to be the fastest-growing segment. These devices are highly customizable and includes variety of flavours that allow users to adjust the vapour output according to their preference. Moreover, growing disposable income and rise in technological developments is driving the market for Heat-not-burn products.



Key players operating in global vapor market include Smoore International Holdings, Imperial Brands Plc, British American Tobacco, Japan Tobacco Inc. etc. To gain a significant share in the market, the key players are now focusing on adopting strategies such as product innovations, mergers & acquisitions, recent developments, joint venture, collaborations, and partnership. The leading players are initiating to produce various e-liquid flavours in the market to cater to the evolving preferences of customers, thereby propelling market growth.



Scope of the Report:

  • The report presents the analysis of Vapor Product market for the historical period of 2016-2020 and the forecast period of 2021-2026.
  • The report analyses the Vapor Product Market by value (USD Million).
  • The report analyses the Vapor Product Market by Product Type (E-Vape, Heat-not-Burn, Others).
  • The report analyses the Vapor Product Market by Distribution Channel (Retail, E-Commerce).
  • The Global Vapor Product Market has been analysed by countries (United States, Canada, UK, Germany, France, Spain, China, Japan, Australia, South Korea).
  • The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis, Supply Chain. Also, the attractiveness of the market has been presented by region, by Product Type, By Distribution Channel.
  • The report tracks competitive developments, strategies, the companies analysed in the report include Smoore International Holdings Limited, Imperial Brands, Plc., British American Tobacco, Japan Tobacco, Inc., Turning Point Brands, FirstUnion, Shenzhen IPV Vaping Technology Co., Ltd, JoyeTech, Juul Labs, NJOY.

Key Target Audience:

  • Vapor Product Makers
  • E-Cigarette Companies
  • Consulting and Advisory Firms
  • Government and Policy Makers
  • Regulatory Authorities

1. Report Scope and Methodology
1.1 Scope of the Report
1.2 Research Methodology
1.3 Executive Summary
2. Strategic Recommendations3. Vapor Products Market: Product Overview
4. Global Vapor Products Market: An Analysis
4.1 Market Size, By Value, Year 2016-2026
4.2 Impact of COVID-19 on Vapor Products Market
4.3 Global Vapor Products Market
5. Global Vapor Products Market Segmentation, By Product Type (Value)
5.1 Global Vapor Products Market Segmentation, By Product Type (Value)
5.2 Competitive Scenario of Vapor Products Market: By Product Type (2020 & 2026)
5.3 By E-Vape- Market Size and Forecast (2016-2026)
5.4 By Heat-not-Burn- Market Size and Forecast (2016-2026)
5.5 By Others- Market Size and Forecast (2016-2026)
6. Global Vapor Products Market Segmentation, By Distribution Channel (Value)
6.1 Global Vapor Products Market Segmentation, By Distribution Channel (Value)
6.2 Competitive Scenario of Global Vapor Products Market: By Distribution Channel Type (2020 & 2026)
6.3 By Retail- Market Size and Forecast (2016-2026)
6.4 By E-Commerce- Market Size and Forecast (2016-2026)
7. Global Vapor Product Market: Regional Analysis
7.1 Competitive Scenario of Global Vapor Products Market: By Region (2020 & 2026)
8. Americas Vapor Product Market: An Analysis (2016-2026)
8.1 North America Vapor Products Market by value: Size and Forecast (2016-2026)
8.2 North America Vapor Products Market: Prominent Companies
8.3 North America Vapor Products Market: Segmental Analysis
8.4 Market Segmentation by Product Type (E-Vape, Heat-not-Burn, Others)
8.5 Market Segmentation by Distribution Channel (Retail, E-Commerce)
8.6 North America Vapor Products Market: Country Analysis
8.7 Market Opportunity Chart of Americas Vapor Products Market - By Country, By Value (Year-2026)
8.8 Competitive Scenario of Americas Vapor Products Market- By Country (2020 & 2026)
8.9 United States Vapor Products Market: Size and Forecast (2016-2026)
8.10 United States Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
8.11 Canada Vapor Products Market: Size and Forecast (2016-2026)
8.12 Canada Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
9. Europe Vapor Product Market : An Analysis (2016-2026)
9.1 Europe Vapor Products Market by value: Size and Forecast (2016-2026)
9.2 Europe Vapor Products Market: Prominent Companies
9.3 Europe Vapor Products Market: Segmental Analysis
9.4 Market Segmentation by Product Type (E-Vape, Heat-not-Burn, Others)
9.5 Market Segmentation by Distribution Channel (Retail, E-Commerce)
9.6 Europe Vapor Products Market: Country Analysis
9.7 Market Opportunity Chart of Europe Vapor Products Market - By Country, By Value (Year-2026)
9.8 Competitive Scenario of Europe Vapor Products Market- By Country (2020 & 2026)
9.9 United Kingdom Vapor Products Market: Size and Forecast (2016-2026)
9.10 United Kingdom Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
9.11 Germany Vapor Products Market: Size and Forecast (2016-2026)
9.12 Germany Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
9.13 France Vapor Products Market: Size and Forecast (2016-2026)
9.14 France Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
9.15 Spain Vapor Products Market: Size and Forecast (2016-2026)
9.16 Spain Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
10. APAC Vapor Product Market: An Analysis (2016-2026)
10.1 Asia-Pacific Vapor Products Market by value: Size and Forecast (2016-2026)
10.2 Asia-Pacific Vapor Products Market: Prominent Companies
10.3 Asia-Pacific Vapor Products Market: Segmental Analysis
10.4 Market Segmentation by Product Type (E-Vape, Heat-not-Burn, Others)
10.5 Market Segmentation by Distribution Channel (Retail, E-Commerce)
10.6 Asia-Pacific Vapor Products Market: Country Analysis
10.7 Market Opportunity Chart of Asia-Pacific Vapor Products Market - By Country, By Value (Year-2026)
10.8 Competitive Scenario of Asia-Pacific Vapor Products Market- By Country (2020 & 2026)
10.9 China Vapor Products Market: Size and Forecast (2016-2026)
10.10 China Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
10.11 Japan Vapor Products Market: Size and Forecast (2016-2026)
10.12 Japan Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
10.13 South Korea Vapor Products Market: Size and Forecast (2016-2026)
10.14 South Korea Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
10.15 Australia Vapor Products Market: Size and Forecast (2016-2026)
10.16 Australia Vapor Products Market Segmentation by Product Type, By Distribution Channel (2016-2026)
11. Global Vapor Product Market Dynamics
11.1 Global Vapor Product Market Drivers
11.2 Global Vapor Product Market Restraints
11.3 Global Vapor Product Market Trends
12. Market Attractiveness and Strategic Analysis
12.1 Market Attractiveness Chart of Global Vapor Products Market - By Product Type (Year 2026)
12.2 Market Attractiveness Chart of Global Vapor Products Market - By Distribution Channel (Year 2026)
12.3 Market Attractiveness Chart of Global Vapor Products Market - By Region (Year 2026)
13. Competitive Landscape
13.1 Market Share of global leading companies
13.2 SWOT Analysis- Global Vapor Products Market
13.3 Porter Five Force Analysis- Global Vapor Products Market
13.4 Supply Chain Analysis-Global Vapor Products Market
14. Company Profiles (Business Description, Financial Analysis, Business Strategy)
14.1 Smoore International Holdings Pvt Ltd
14.2 Imperial Brands, Plc.
14.3 Japan Tobacco, Inc.
14.4 British American Tobacco
14.5 Turning Point Brands
14.6 FirstUnion
14.7 Shenzhen IPV Vaping Technology Co., Ltd
14.8 JoyeTech
14.9 Juul Labs
14.10 NJOY
List of Figures
  • Global Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Global Adult Vaping Population (in millions), 2017-2021
  • Global Vape Users, By Region, 2018 (in %)
  • Penetration Rate in major e-cigarette market (in %), 2019
  • Penetration rate of e-cigarettes by market size, (in %)
  • Global Internet Penetration, 2021 (In %) Global Number of Internet Users, By Region, March 2021 (in %)
  • Global Number of Internet Users, By Region, March 2021 (in %)
  • Vaping Device Market, (in billion), 2019-2024e
  • Vaping Device Demand for CBD and other medical usage, (in million), 2018-2024e
  • E-cigarette market share breakdown, 2020
  • E-cigarette market share breakdown, 2024e
  • Global Vapor Products Market- By Product Type, 2020 & 2026
  • Global Vapor Products Market- By E-vape, By Value (USD Million), 2016-2026
  • Global Vapor Products Market- By Heat-Not-Burn, By Value (USD Million), 2016-2026
  • Global Vapor Products Market- By Others, By Value (USD Million), 2016-2026
  • Global Vapor Products Market- By Distribution Channel, Market Share, 2020 & 2026
  • Global Vapor Products Market- By Retail, By Value (USD Million), 2016-2026
  • Global Vapor Products Market- By Online Stores, By Value (USD Million), 2016-2026
  • Global Vapor Products Market- By Region Market Share, 2020 & 2026
  • North America Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • North America Age Distribution 2020 (in millions)
  • North America Internet Penetration (% of total), By countries 2019
  • North America Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • North America Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Market Opportunity Chart of Americas Vapor Products Market- By Country, By Value (Year-2026)
  • North America Vapor Products Market- By Country Market Share, 2020 & 2026
  • United States Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Smoking Rates in United States, 2021
  • Current e-cigarette use among middle and high school students, 2019-20
  • United States Individuals using internet (% of total population) 2016-2020
  • Retail Channels of e-cigarette market, 2020
  • United States CBD Product Sales (USD Million), 2014-2019
  • Tax on Vaping Products across United States, (% of wholesale price), 2019
  • United States Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • United States Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Canada Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Total Smoking Rate in Canada, by gender (in %), 2021
  • Most often used flavour in vapes, in Canada (in %), 2019
  • Canada Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • Canada Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Europe Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Individuals using internet, European Union, (% of population), 2020
  • Europe top 10 countries in Internet usage (in millions), 2019
  • Europe Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • Europe Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Market Opportunity Chart of Europe Vapor Products Market- By Country, By Value (Year-2026)
  • Europe Vapor Products Market- By Country Market Share, 2020 & 2026
  • United Kingdom Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Individuals using Internet in United Kingdom (in % of total population) 2017-2019
  • Prevalence of cigarette smoking in UK, (in %), 2015-2019
  • Number of e-cigarette users in United Kingdom (in millions) 2016-2021
  • United Kingdom Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • United Kingdom Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Germany Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Age distribution in Germany (in million), 2020
  • Individuals using Internet in Germany (in % of total) 2017-2019
  • Germany Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • Germany Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • France Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Prevalence of Daily smokers’ vs current vapers (in %), 2015-2019
  • Individuals using Internet in France (% of total) 2015-2019
  • France Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • France Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Spain Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Spain E-Cigarettes Consumption, by type and age, (in %), 2019
  • Age distribution in Spain, by age bracket, (in million), 2020
  • Individuals using Internet in Spain (% of total) 2015-2019
  • Spain Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • Spain Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Asia Pacific Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Asia Pacific Urban Population (in % of total) 2016-2020
  • Individuals using Internet in East-Asia and Pacific, excluding high income (in % of total) 2016-2020
  • Population by broad age group, Asia (in millions), 2020
  • Volume of electronic cigarette and vaping sales in the Asia-Pacific Region, (in million units), 2019
  • Asia-Pacific Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • Asia-Pacific Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Market Opportunity Chart of APAC Vapor Products Market- By Country, By Value (Year-2026)
  • APAC Vapor Products Market- By Country Market Share, 2020 & 2026
  • China Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • China Urban Population (% of total), 2016-2020
  • Tax on e-cigarette and Traditional Tobacco (in %), 2019
  • China Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • China Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Japan Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Smoking Rates in Japan, 2021
  • Individuals using Internet in Japan (in % of total) 2016-2020
  • Japan Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • Japan Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • South Korea Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Smoking Rates in South Korea, 2021
  • Current E-cigarette use prevalence, (in %), 2019
  • Population by broad Age Group, (in millions), 2020
  • Individuals using Internet in South Korea (in % of total) 2016-2020
  • South Korea Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • South Korea Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Australia Vapor Products Market Size, By Value, 2016-2026 (USD Million)
  • Smoking Rates in South Korea, 2021
  • Population by Broad Age Group, Australia, (USD million), 2020
  • Australia Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026
  • Australia Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
  • Market Attractiveness Chart of Global Vapor Products Market- By Product Type (Year-2026)
  • Market Attractiveness Chart of Global Vapor Products Market- By Distribution Channel (Year-2026)
  • Market Attractiveness Chart of Global Vapor Products Market- By Region (Year-2026)
  • Global E-Cigarettes Device Company market share, By Revenue, (%) 2020
  • Market share of major e-Vapor firms, 2019
  • Dollar share of nicotine and e-cigarette sales in United States, by brand, 2020
  • Smoore International Holdings Ltd., Annual Sales Revenue, 2016-2020 (USD Million)
  • Smoore International Holdings Ltd., Net Profit, 2016-2020 (USD Million)
  • Smoore International Holdings Ltd., Sales Revenue, By Operating Segments (%),
  • Smoore International Holdings Ltd., Sales Revenue, By Geographical Segments (%), FY2020
  • Imperial Brands Plc., Annual Sales Revenue, 2016-2020 (USD Million)
  • Imperial Brands Plc., Net Profit, 2016-2020 (USD Million)
  • Imperial Brands Plc., Sales Revenue, By Operating Segments (%), FY2020
  • Imperial Brands Plc., Sales Revenue, By Geographical Segments (%), FY2020
  • Japan Tobacco Inc., Annual Sales Revenue, 2016-2020 (USD Billion)
  • Japan Tobacco Inc., Net Profit, 2016-2020 (USD Billion)
  • Japan Tobacco Inc., Sales Revenue, By Operating Segments (%), FY2020
  • Japan Tobacco Inc., Sales Revenue, By Geographical Segments (%), FY2020
  • British American Tobacco, Annual Sales Revenue, 2016-2020 (USD Million)
  • British American Tobacco, Net Profit, 2016-2020 (USD Million)
  • British American Tobacco, Sale Revenue, By Business Segments (%), FY2020
  • British American Tobacco, Sales Revenue, By Geographical Segment (%), FY2020
  • Turning Point Brands, Inc., Annual Sales Revenue, 2016-2020 (USD Million)
  • Turning Point Brands, Inc., Net Income, 2016-2020 (USD Million)
  • Turning Point Brands, Inc., Sales Revenue, By Operating Segments (%) FY2020
  • Turning Point Brands, Inc., Sales Revenue, By Operating Segments (%), FY2019

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