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Turkey Cigarettes Market Analysis and Forecast, 2015-2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape and Consumer Segmentation

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  • 61 Pages
  • December 2021
  • Region: Turkey
  • GlobalData
  • ID: 5521324
Cigarettes is the only category in the Turkish tobacco sector. Convenience stores is the leading channel for distribution of tobacco products in the country. Philip Morris International Inc, Japan Tobacco Inc and British American Tobacco Plc. are the top three companies in the Turkish tobacco sector.

This report brings together multiple data sources to provide a comprehensive overview of the tobacco sector in Turkey, as part of the publisher’s global coverage of the sector.

It includes analysis on the following:

  • Market Context: The report provides comparative analysis of the value shares of Turkey in the Eastern Europe and global tobacco sector. Additionally, the per capita expenditure of tobacco in Turkey is also compared with the Eastern Europe and global levels.
  • Market Size and Structure : The report offers an overview of the growth at a sector level and provides analysis of cigarette category. These category is analyzed by value, volume, and CAGR for the period 2015-2025. The section also includes value analysis of segments, value and volume analysis of sub-segments segments under each category for the period 2015-2025.
  • Production and Trade: Provides analysis on per capita expenditure of tobacco in Turkey, by category, compared to the Eastern Europe and global markets. Further, analysis on the leading distribution channels at category level in 2020. The consumer sector reports cover the following eight distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, hypermarkets & supermarkets, tobacco specialists, vending machines, and other general retailers.
  • Taxation : It covers taxation landscape in the country and effects in the tobacco sector
  • Manufacturers and Brands: The report provides analysis on leading companies by category in 2020 and analyzes the market share and growth of private label in each category.
  • The Smoking Population: The report covers consumption of tobacco by gender in Turkey.
  • Operating Constraints: The report cover the impact of policies and regulation on tobacco sector in Turkey.
  • Prospects and Forecasts: The report covers forecast analysis of categories in the tobacco sector
  • Macroeconomic analysis: The report also provides an outlook on macroeconomic indicators in Turkey, with a detailed summary of the economy, labor market, and demographics.
  • Exchange rates: Exchange rates used to convert local currency to US dollars are annual average floating exchange rates.
  • Time period: The report provides sector value and volume data, including category and sector level data for the period 2015-2025. Distribution channel data is of 2020, and company data is included for 2019.


  • Per capita expenditure of tobacco was lower in Turkey compared to the global and regional level in 2020
  • Convenience stores is the leading distribution channel in the cigarettes category, with a volume share of 44.6% in 2020
  • The Turkish government has raised excise taxes on tobacco products to reduce the rate of smoking in the country in 2020
  • Philip Morris International, Inc was the leading company in the cigarettes category with a volume share of 46.1% in 2020

Reasons to Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

Report scopePart 1: IntroductionExecutive Summary
Part 2: Market Context
  • Value growth analysis by region
  • PCE of Turkey compared to global and Eastern Europe markets

Part 3: Market Size and Structure
  • Turkey tobacco sector snapshot
  • Market size analysis
  • Market size analysis - category: cigarettes
  • Segment analysis : cigarettes
  • Sub-segment analysis: cigarettes

Part 4: Production and Trade
  • Per capita expenditure analysis by category
  • Channel share analysis cigarettes

Part 5: Taxation
  • Tax incidence comparison cigarettes

Part 6: Manufacturers and Brands
  • Leading companies by volume share - cigarettes
  • Brand share analysis of top five companies by category

Part 7: The Smoking population
  • Smoking population, by gender

Part 8: Operating Constraints
Part 9: Prospects and Forecasts
  • Tobacco product growth analysis - cigarettes

Part 10: Macroeconomic Analysis
  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Turkey Risk Index (GCRI) 2020
  • Turkey Risk Analysis
  • Compared to the Global and Eastern Europe Markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading categories (value), 2020
  • Fastest growing segments (value), 2020
  • leading companies by category (volume), 2020*
  • Leading channel by category (volume), 2020*
  • Leading value and volume categories
  • Cigarettes - value analysis by segment, 2015 2025
  • Cigarettes - value analysis by sub segment, 2015 2025
  • Cigarettes - volume analysis by sub segment, 2015 2025
  • Per capita expenditure (by category), Turkey compared to Eastern Europe and global levels (in US$), 2020
  • Change in distribution share in cigarettes, 2015-2020
  • EU: Cigarettes, tax incidence comparison , 2021
  • Brand volume shares of top five companies by category, 2019
  • Performance Overview (Score: 1-100)
  • Sector data, by category
  • Per capita expenditure (US$), 2015-2025
  • Tobacco volume sales distribution in Chile, by category, 2020
  • Brand volume share by category, 2019
  • Real GDP and Annual Growth (%), 2017-2025
  • Nominal GDP and Annual Growth (%), 2017-2025
  • Consumer Price Inflation (%), 2017-2025
  • Employed People and Unemployment Rate (%), 2017-2025
  • Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025
  • Population and Annual Growth (%), 2017-2025
  • Population by Age Group (%)
  • Population by Gender (%)
  • Population by Rural-Urban Split (%)
  • Exchange Rates, 2015-2025

List of Figures
  • Value share of Turkey in the global and Eastern Europe tobacco sector, 2020-2025
  • PCE comparison - Turkey, Eastern Europe and global, 2015 2025
  • Market size and growth analysis by value, tobacco sector, 2015-2025
  • Market size and growth analysis by value and volume, cigarettes category, 2015-2025
  • Key distribution channels - cigarettes, in million pieces
  • Leading companies (in volume million pieces) in the cigarettes category, 2019
  • Percentages of adult smokers by gender, 2007-2020
  • Cigarettes consumption, million pieces, 2015-2025
  • Real GDP (TL billion) and annual growth (%)
  • Nominal GDP (TL billion) and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%) in TL terms
  • Population (million) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (million) and unemployment rate (%)
  • Economic summary, labor market trends, and demographic trends
  • Five Lowest Risk Nations in GCRI Q4 2020
  • Five Highest Risk Nations in GCRI Q4 2020
  • Turkey's performance in country risk analysis in comparison Eastern Europe and world average

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Philip Morris International Inc
  • British American Tobacco PIc
  • Japan Tobacco PIc
  • Imperial Brands Pic