United States Conferences, Concert and Event Market is expected to reach US$ 399.88 Billion by 2027. The United States is appreciated for its National pride, buoyant spirit, and every region has its traditions. However, events are universally adored in the United States. Events, Conferences, Concert refer to the public gathering of a multitude of art at a determined time and place. The purpose of staging an event can increase business profitability, entertainment, celebratory, and community causes. The most ordinary events in the United States are Sundance Film Festival, Super Bowl Sunday, Mardi Gras, Masters Golf Tournament, Coachella, and The Boston Marathon.
Notwithstanding, an upsurge majorly drives the growth of the United States events industry in the frequency of corporate meetings, inductions, conferences, exhibitions, music concerts, and sports events. Furthermore, the deployment of best-in-class technology that can handle the entire event propels the industry's growth. Moreover, customarily held multidimensional events are key drivers of the United States events market.
On the basis of type, the United States events industry includes Music concerts, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminars, and others. Corporate Events & Seminars hold the largest market share, owing to the rise in the number of corporate companies coupled with frequent seminars and events conducted by them. In addition, seminars and events involve interaction between speaker and audience, increasing the number of attendees.
Nowadays, due to the outbreak of coronavirus pandemic, there is a rise of online corporate seminars and online events to determine the spread of deadly infections. For instance, COVID-19 restrictions have forced corporate companies to rely on technology to connect with the people to conduct seminars and corporate events. To accomplish this, Zoom, a communications platform, has become immensely popular and is estimated to propel the demand for corporate events & seminar during the analysis period.
Further, based on age group, the 21-40 age groups are more involved and participate in various events like sports events, music concerts, exhibitions, festivals, etc. Music concerts attract most of the 21-40 age group population, especially the youth and middle-aged individual's preference for rap and hip-hop music concerts. As per the research findings, United States Conferences, Concert and Event Industry is likely to grow with a CAGR of 7.76% from 2021-2027.
By Organizers, United States events industry categorized into Corporate, Sports, Education, Entertainment and Others. Entertainment events play a vital role in rejuvenating moods, reducing stress, helping to discover new music, and providing unique experiences. Currently, due to the pandemic, many entertainment companies are shifting towards the virtual way of organizing events to entertain United States people by Netflix, Amazon Prime, and others.
Furthermore, the corporate segment accounted for the largest organizer market in the United States events industry. Sports events have become more commercialized in recent years. Thus, sports serve as a significant marketing advertisement opportunity for event organizer companies, which sponsor these events. In addition, sponsorships from different brands such as Redbull, Nike, Monster Energy, Cocoa Cola for major global three-day festival, and small gig or act in a social club or arena boost the growth of the events industry in the United States.
By revenue source, United States events, conferences, concert industry classified into ticket, sponsorship, and others. With sponsorships, many foremost organizations increase their brand visibility by engaging customers to make a powerful command and also reach out to potential customers to boost sales. Moreover, sponsoring an event increases reach among potential buyers and customers, which drives sales.
With several other industries, the United States event industry has also had a negative impact due to the rise of the Covid-19 pandemic. The stringent lockdowns, travel restrictions, restrictions on social gatherings, and obeying the Covid-19 protocol have significantly decreased the feasibility of physically organizing events. In 2020 due to travel restrictions, many prominent sporting events, festivals, exhibitions, and concerts were canceled or reduced to a small size to stop the spread of the virus. Harry Styles's Love on Tour, Taylor Swift's Lover Fest, and all of Billie Eilish's 2020 dates - have been cancelled, in addition to festivals such as Stagecoach, Coachella, and Lollapalooza.
The United States event market is fragmented as there are various players such as Mixhalo Inc, Live Nation Worldwide, Inc., Ticket City, Inc., Bizzabo, Eventbrite, InEvent, Inc and Ticket Falcon. Further mergers and acquisitions have expanded the competition catering to an intense rivalry in the United States event industry.
This latest Report “United States Conferences, Concert and Event Market by Type (Music Concert, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminar and Others), Revenue Source (Tickets, Sponsorship and Others), Organizers (Corporate Sports, Education, Entertainment and Others), Age Group (Below 20 Years, 21-40 Years, Above 40), Company Analysis (Mixhalo Inc, Live Nation Worldwide, Inc., Ticket City, Inc., Bizzabo, Eventbrite, InEvent, Inc and Ticket Falcon)" provides complete details on United States Event Industry.
1. Music Concert
2. Festivals
3. Sports
4. Exhibitions & Conferences
5. Corporate Events & Seminar
6. Others
1. Tickets
2. Sponsorship
3. Others
1. Corporate
2. Sports
3. Education
4. Entertainment
5. Others
1. Below 20 Years
2. 21-40 Years
3. Above 40
1. Mixhalo Inc
2. Live Nation Worldwide, Inc.
3. Ticket City, Inc.
4. Bizzabo
5. Eventbrite
6. InEvent, Inc
7. Ticket Falcon
Notwithstanding, an upsurge majorly drives the growth of the United States events industry in the frequency of corporate meetings, inductions, conferences, exhibitions, music concerts, and sports events. Furthermore, the deployment of best-in-class technology that can handle the entire event propels the industry's growth. Moreover, customarily held multidimensional events are key drivers of the United States events market.
Corporate Events & Seminars account for the Maximum Events Share
On the basis of type, the United States events industry includes Music concerts, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminars, and others. Corporate Events & Seminars hold the largest market share, owing to the rise in the number of corporate companies coupled with frequent seminars and events conducted by them. In addition, seminars and events involve interaction between speaker and audience, increasing the number of attendees.
Nowadays, due to the outbreak of coronavirus pandemic, there is a rise of online corporate seminars and online events to determine the spread of deadly infections. For instance, COVID-19 restrictions have forced corporate companies to rely on technology to connect with the people to conduct seminars and corporate events. To accomplish this, Zoom, a communications platform, has become immensely popular and is estimated to propel the demand for corporate events & seminar during the analysis period.
Further, based on age group, the 21-40 age groups are more involved and participate in various events like sports events, music concerts, exhibitions, festivals, etc. Music concerts attract most of the 21-40 age group population, especially the youth and middle-aged individual's preference for rap and hip-hop music concerts. As per the research findings, United States Conferences, Concert and Event Industry is likely to grow with a CAGR of 7.76% from 2021-2027.
United States Conferences, Concert and Event Market Size was US$ 255.31 Billion in 2021
By Organizers, United States events industry categorized into Corporate, Sports, Education, Entertainment and Others. Entertainment events play a vital role in rejuvenating moods, reducing stress, helping to discover new music, and providing unique experiences. Currently, due to the pandemic, many entertainment companies are shifting towards the virtual way of organizing events to entertain United States people by Netflix, Amazon Prime, and others.
Furthermore, the corporate segment accounted for the largest organizer market in the United States events industry. Sports events have become more commercialized in recent years. Thus, sports serve as a significant marketing advertisement opportunity for event organizer companies, which sponsor these events. In addition, sponsorships from different brands such as Redbull, Nike, Monster Energy, Cocoa Cola for major global three-day festival, and small gig or act in a social club or arena boost the growth of the events industry in the United States.
By revenue source, United States events, conferences, concert industry classified into ticket, sponsorship, and others. With sponsorships, many foremost organizations increase their brand visibility by engaging customers to make a powerful command and also reach out to potential customers to boost sales. Moreover, sponsoring an event increases reach among potential buyers and customers, which drives sales.
COVID-19 Impact on United States Conferences, Concert and Event Sector:
With several other industries, the United States event industry has also had a negative impact due to the rise of the Covid-19 pandemic. The stringent lockdowns, travel restrictions, restrictions on social gatherings, and obeying the Covid-19 protocol have significantly decreased the feasibility of physically organizing events. In 2020 due to travel restrictions, many prominent sporting events, festivals, exhibitions, and concerts were canceled or reduced to a small size to stop the spread of the virus. Harry Styles's Love on Tour, Taylor Swift's Lover Fest, and all of Billie Eilish's 2020 dates - have been cancelled, in addition to festivals such as Stagecoach, Coachella, and Lollapalooza.
United States Conferences, Concert and Event industry Key Players:
The United States event market is fragmented as there are various players such as Mixhalo Inc, Live Nation Worldwide, Inc., Ticket City, Inc., Bizzabo, Eventbrite, InEvent, Inc and Ticket Falcon. Further mergers and acquisitions have expanded the competition catering to an intense rivalry in the United States event industry.
This latest Report “United States Conferences, Concert and Event Market by Type (Music Concert, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminar and Others), Revenue Source (Tickets, Sponsorship and Others), Organizers (Corporate Sports, Education, Entertainment and Others), Age Group (Below 20 Years, 21-40 Years, Above 40), Company Analysis (Mixhalo Inc, Live Nation Worldwide, Inc., Ticket City, Inc., Bizzabo, Eventbrite, InEvent, Inc and Ticket Falcon)" provides complete details on United States Event Industry.
Type - United States Conferences, Concert and Event Market breakup by 6 viewpoints
1. Music Concert
2. Festivals
3. Sports
4. Exhibitions & Conferences
5. Corporate Events & Seminar
6. Others
Revenue Source - United States Conferences, Concert and Event Market breakup by 3 viewpoints
1. Tickets
2. Sponsorship
3. Others
Organizers - United States Conferences, Concert and Event Market breakup by 5 viewpoints
1. Corporate
2. Sports
3. Education
4. Entertainment
5. Others
Age Group - United States Conferences, Concert and Event Market breakup by 3 viewpoints
1. Below 20 Years
2. 21-40 Years
3. Above 40
All key players have been covered from 2 viewpoints
- Overview
- Recent Developments
Company Analysis:
1. Mixhalo Inc
2. Live Nation Worldwide, Inc.
3. Ticket City, Inc.
4. Bizzabo
5. Eventbrite
6. InEvent, Inc
7. Ticket Falcon
Frequently Asked Questions about the U.S. Conferences, Concert and Event Market
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| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | January 2022 |
| Forecast Period | 2021 - 2027 |
| Estimated Market Value ( USD
| USD 255.31 Billion |
| Forecasted Market Value ( USD
| USD 399.88 Billion |
| Compound Annual Growth Rate | 7.8% |
| Regions Covered | United States |
| No. of Companies Mentioned | 7 |
Table of Contents
1. Introduction2. Research Methodology3. Executive Summary5. United States Conferences, Concert, Event Market
4. Market Dynamics
6. Market Share - United States Conferences, Concert, Event Market
7. Type - United States Conferences, Concert, Event Market
8. Revenue Source - United States Conferences, Concert, Event Market
9. Organizers - United States Conferences, Concert, Event Market
10. By Age Group - United States Conferences, Concert, Event Market
11. Porters Five Forces
12. Company Analysis
List of Figures:
List of Tables:
Companies Mentioned
- Mixhalo Inc
- Live Nation Worldwide, Inc.
- Ticket City, Inc.
- Bizzabo
- Eventbrite
- InEvent, Inc
- Ticket Falcon
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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