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South African Tea Industry Landscape Report 2022

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    Report

  • 134 Pages
  • May 2022
  • Region: South Africa
  • Insight Survey
  • ID: 5522338

Are Innovative Fusions Heating Up Growth in South Africa’s Tea Market?

The publisher's latest South African Tea Industry Landscape Report 2022 (134 pages), provides a dynamic synthesis of industry research examining the local and global Tea industry (including the impact of COVID-19) from a uniquely holistic perspective, with detailed insights into the entire value chain - market size, industry trends, innovation and technology, industry drivers and challenges, manufacturers/distributors, retail and pricing analysis. 



Market Research Methodology


This report is compiled using the latest available data, insights, and information from over 250 secondary and primary sources (including local and global industry associations), prominent news platforms, industry stakeholders and experts, industry websites, and the latest global and local 3rd party reports and publications, amongst others. Please note that all the sources used for the information on each slide are provided in the form of clickable links should you wish to visit the sources themselves. 


Key Questions This Report Answers:


The South African Tea Industry Landscape Report 2022 provides a holistic overview of the global and South African market and will help answer the following questions:


For the Global Tea Industry Section

  • What are the current market dynamics (production, consumption, pricing, imports and exports trade) of the Global Tea industry?
  • Which are the key markets within the global Tea industry?
  • What are the latest global Tea industry trends, innovation and technology, drivers, and challenges?


For the South African Tea Industry Section 

  • What are the current market dynamics (market size, market value, market volumes, imports and exports trade): 2016-2021 Actual, 2022-2026 Forecasts (including the impact of COVID-19), and distribution channels?
  • What are the latest South African Tea industry trends, innovation and technology, drivers and challenges?


For the South African Tea Manufacturer & Distributor Section

  • Which are the key manufacturing and distribution players in the South African Tea industry?
  • For each key player, what is the latest company news in terms of products, services, new launches, and marketing initiatives? 
  • Which popular Tea brands and products do the respective companies manufacture/distribute?


For the South African Tea Retail and Pricing Analysis Section

  • Which are the key retail players (franchise and independent Tea shops, and supermarkets) in the South African Tea Industry?
  • What are the prices of popular Tea brands (Black Tea, Rooibos Tea, Fruit/Herbal Tea, Capsules and Pods) across South African retail outlets?


Who Is This Report for?


This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
  • Industry C Level Executives
  • Directors
  • Industry Strategists
  • Marketing Professionals
  • Market Research and Intelligence Managers
  • Business Development Professionals
  • Product Developers
  • Product Marketers and Strategists
  • Product Managers
  • Project Managers
  • Suppliers
  • Traders


Categories/Products Coverage


This report covers the following categories:

The Tea market is segmented into Black Tea (including Loose Black Tea, Tea Bags Black), Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
Frequently Asked Questions about the South African Tea Industry

What is the estimated value of the South African Tea Industry?

The South African Tea Industry was estimated to be valued at R5827.3 Million in 2022.

What is the growth rate of the South African Tea Industry?

The growth rate of the South African Tea Industry is 11.8%, with an estimated value of R9090.9 Million by 2026.

What is the forecasted size of the South African Tea Industry?

The South African Tea Industry is estimated to be worth R9090.9 Million by 2026.

Who are the key companies in the South African Tea Industry?

Key companies in the South African Tea Industry include AVI, Carmién, Dilmah, Joekels Tea Packers, Stafford Bros & Draeger (Pty) Ltd, Unilever, Glen, Joko and BOS.

Table of Contents

EXECUTIVE SUMMARY
  • Global Industry Snapshot
  • South African Industry Snapshot
  • South African Industry Drivers and Challenges
1. GLOBAL TEA INDUSTRY
1.1 Global Industry Overview: VALUE OF THE GLOBAL TEA MARKET: 2021 & 2027* (IN US$ BILLION) (Graph)
1.2 Global Market Environment
1.3 Global Industry Consumption: GLOBAL CONSUMPTION OF TEA: 2022* & 2025* (IN KG BILLION) (Graph)
1.4 Global Industry Production: GLOBAL COMPOSITE TEA PRICING: 2000-2021 (IN US$/KG) (Graph)
1.5 Global Industry Imports: VALUE OF GLOBAL TEA IMPORTS: 2016-2021* (IN US$ MILLION); TOP 5 TEA IMPORTING COUNTRIES: 2021* (IN US$ MILLION) (Graphs)
1.6 Global Industry Exports: VALUE OF GLOBAL TEA EXPORTS: 2016-2021* (IN US$ MILLION); TOP 5 TEA EXPORTING COUNTRIES: 2021* (IN US$ MILLION) (Graphs)
1.7 Global Key Markets: Regional Overview: GLOBAL TEA COMPOUND ANNUAL GROWTH RATE (CAGR): BY REGION: 2022*-2026** (IN PERCENTAGE) (Graph)
1.8 Global Industry Trends
1.9 Global Industry Innovation and Technology
1.10 Global Industry Drivers
1.11 Global Industry Challenges
2. SOUTH AFRICAN TEA INDUSTRY
2.1 South African Tea Industry Overview
2.1.1 South African Industry Overview: Tea
2.1.2 South African Industry Overview: Black Tea
2.1.3 South African Industry Overview: Green Tea and Fruit/Herbal Tea
2.1.4 South African Industry Overview: Rooibos Tea
2.1.5 South African Production: Tea: ANNUAL ROOIBOS CROP PRODUCTION: 2006-2020
2.1.6 South African Tea Imports: VALUE OF SOUTH AFRICAN TEA IMPORTS: 2016-2021* (IN ZAR MILLION) (Graph); SOUTH AFRICAN TEA IMPORTS BY CATEGORY (IN ZAR THOUSAND) (Table)
2.1.7 South African Tea Exports: VALUE OF SOUTH AFRICAN TEA EXPORTS: 2016-2021* (IN ZAR MILLION) (Graph); SOUTH AFRICA TEA EXPORTS BY CATEGORY (IN ZAR THOUSAND) (Table)
2.1.8 South African Industry Market: South African Tea Market Definitions
2.1.9 South African Industry Market: South African Tea Distribution Channel Definitions
2.1.10 South African Industry Market Size: Off-Trade Tea Market (2016-2021): VALUE OF SOUTH AFRICAN TEA MARKET: 2016-2021 (IN ZAR MILLION) (Graph); SOUTH AFRICAN TEA MARKET CAGR AND TOTAL GROWTH (IN PERCENTAGE) (Table)
2.1.11 South African Industry Market Size: Off-Trade Tea Market (2016-2021: By Category): VALUE OF SOUTH AFRICAN TEA MARKET BY CATEGORY: 2016-2021 (IN ZAR MILLION) (Graph)
2.1.12 South African Industry Market Size: Off-Trade Black Tea Market (2016-2021: By Category): VALUE OF SOUTH AFRICAN BLACK TEA MARKET BY CATEGORY: 2016-2021 (IN ZAR MILLION) (Graph)
2.1.13 South African Industry Market Size Forecast: Off-Trade Tea Market (2022*-2026*): VALUE OF SOUTH AFRICAN TEA MARKET: 2021 & 2026* (IN ZAR MILLION) (Graph); SOUTH AFRICAN TEA MARKET VALUE FORECAST BY CATEGORY (IN ZAR MILLION) (Table)
2.1.14 South African Industry Market Volumes: Retail Tea Market Volumes (2016-2026*): RETAIL VOLUME OF SOUTH AFRICAN TEA MARKET: IN TONNES (2016-2026*)(Table)
2.1.15 South African Industry Market Volumes: Foodservice Tea Market Volumes (2016-2026*): FOODSERVICE VOLUME OF TEA: 2016-2026* (IN TONNES) (Graph)
2.1.16 South African Industry Market Volumes: Retail Cups Tea Market Volumes (2016-2026*): RETAIL CUPS VOLUME OF SOUTH AFRICAN TEA MARKET: IN MILLION CUPS (2016-2026*) (Table)
2.1.17 South African Industry Market Volumes: Foodservice Cups Tea Market Volumes (2016-2026*): FOODSERVICE CUPS VOLUME OF TEA: 2016-2026* (IN MILLION CUPS) (Graph)
2.1.18 South African Industry Market Volumes: Retail Brewed Tea Market Volumes (2016-2026*): RETAIL BREWED VOLUME OF SOUTH AFRICAN TEA MARKET: IN MILLION LITRES (2016-2026*) (Table)
2.1.19 South African Industry Market Volumes: Foodservice Brewed Tea Market Volumes (2016-2026*): FOODSERVICE BREWED VOLUME OF TEA: 2016-2026* (IN MILLION LITRES) (Graph)
2.1.20 South African Industry Market Distribution: Off-Trade Tea Market: CHANNEL DISTRIBUTION FOR TEA PRODUCTS: 2021 (IN PERCENTAGE) (Graph); CHANNEL DISTRIBUTION (2016 AND 2021) BY OUTLET TYPE (Table)
2.1.21 South African Industry Trends
2.1.22 South African Industry Innovation and Technology
2.1.23 South African Industry Drivers
2.1.24 South African Industry Challenges
2.2 South African Tea Industry Sustainability
2.2.1 Ethical Tea Partnership
2.2.2 Fairtrade International
2.2.3 Rainforest Alliance
3. SOUTH AFRICAN TEA MANUFACTURER AND DISTRIBUTOR OVERVIEW
3.1 AVI: Tea Overview
3.2 AVI: Tea Brands/Products
3.3 Carmién: Tea Overview
3.4 Carmién: Tea Brands/Products
3.5 Dilmah: Tea Overview
3.6 Dilmah: Tea Brands/Products
3.7 Joekels Tea Packers: Tea Overview
3.8 Joekels Tea Packers: Tea Brands/Products
3.9 Stafford Bros & Draeger (Pty) Ltd: Tea Overview
3.10 Stafford Bros & Draeger (Pty) Ltd: Tea Brands/Products
3.11 Unilever: Tea Overview
3.12 Unilever: Tea Brands/Products
3.13 South African Tea Manufacturers & Distributors: Other
4. SOUTH AFRICAN TEA RETAIL AND PRICING ANALYSIS
4.1 South African Franchised and Independent Tea Shops
4.1.1 Dulcé Café: Overview
4.1.2 Famous Brands: Fego Caffé: Overview
4.1.3 Famous Brands: Mugg & Bean: Overview
4.1.4 Famous Brands: Wimpy: Overview
4.1.5 Krispy Kreme: Overview
4.1.6 McDonald’s McCafé: Overview
4.1.7 Peacock Coffee & Tea Traders: Overview
4.1.8 Seattle Coffee Company: Overview
4.1.9 Starbucks: Overview
4.1.10 The Daily Coffee Group: Overview
4.1.11 Vida e Caffè: Overview
4.1.12 South African Independent and Franchise Retailers: Other
4.1.13 South African Speciality Retailers
4.2 South African Tea Pricing Analysis
4.2.1 South African Franchise and Independent Tea Shops Pricing Analysis: Bootlegger, Dulcé Café, Europa, Fego Caffé, Krispy Kreme, McCafé, Mugg & Bean, Peacock Coffee & Tea Traders, Seattle Coffee Company, Starbucks, The Daily Coffee Group, Vida e Caffè, Vovo Telo, Wiesenhof, Wild Bean Café, Wimpy, Woolworths Café- Comparative pricing of Black Tea, Green Tea, Rooibos Tea, Herbal/Flavoured Tea, and Red Cappuccino
4.2.2 Black Tea Pricing Analysis: Five Roses Earl Grey Tea, Five Roses Smooth Ceylon Blend, Five Rose Strong African Blend, Glen, House Brand Black Tea, Joko, Lipton Earl Grey Tea, Lipton Yellow Label Tea, Teeco, Tetley, Trinco, Twinings Earl Grey Tea, Twinings Lady Grey Tea, Twinings English Breakfast Tea- Comparative pricing at Checkers, Makro, Pick n Pay, SPAR and Woolworths
4.2.3 Rooibos Tea Pricing Analysis: BOS Organic Rooibos, Carmién Natural Rooibos, Eleven O’ Clock, Five Roses Pure Premium Rooibos, Freshpak, Glen, House Brand Rooibos Tea, Joko Pure Rooibos, Laager, Lipton, My T Chai Rooibos Chai, Southall’s- Comparative pricing at Checkers, Makro, Pick n Pay, SPAR and Woolworths
4.2.4 Green Tea Pricing Analysis: Five Roses, Freshpak, House Brand Green Tea, My T Chai Green Rooibos Chai, Lipton Green Tea, Tetley Pure Green Tea, Trinco, Twinings Green Tea- Comparative pricing at Checkers, Makro, Pick n Pay, SPAR and Woolworths
4.2.5 Fruit/Herbal Tea Pricing Analysis: Carmién Relax Rooibos and Camomile, Carmién Cold Brew Cranberry Hibiscus, Cooper & Flyn Vanilla Chai Tea, Freshpak Junior Rooibos Tea Naartjie, Freshpak Rooibos Tea with Chamomile, Freshpak Rooibos Tea Honey Flavoured, Freshpak Rooibos with Enchinacea, Five Roses Flavoured Tea, Five Roses Chai Spice, Five Roses Pure Chamomile, Five Roses Pure Peppermint, Herbex Detox Herbal Tea, House Brand Fruit/Herbal Tea, Laager Tea4Kids Apple and Berry, Lipton Green Tea Lemon, Lipton Flavoured Tea, My T Chai Yogi Chai Spiced Tea, Tetley Flavoured Green Tea Blend, Twinings Pure Peppermint, Twinings Pure Chamomile, Twinings Classic Collection- Comparative pricing at Checkers, Makro, Pick n Pay, SPAR and Woolworths
4.2.6 Tea Capsules and Pods Pricing Analysis: Carmién Espresso Capsules (Natural, Chai); Espresto Rooibos Espresso; Khoisan Gourmet Organic Rooibos Capsule Range: Caramel; Khoisan Gourmet Organic Rooibos Capsule Range: Plain; Khoisan Gourmet Organic Rooibos Capsule Range: Vanilla

Samples

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Executive Summary

Globally and locally, the consumption and preparation of Tea, in non-traditional ways, is becoming increasingly popular amongst consumers looking to spice up their Tea experiences. These consumers are increasingly inventing novel ways of combining Tea with other beverages and foods, to create new experiences and flavours, and even enhance the inherent benefits provided by Tea. 

Globally, a variety of new and innovative ways of consuming Tea are emerging, as part of attempts to capture the attention, and imagination, of consumers. In particular, Tea cocktails are becoming increasingly popular, providing a range of Tea-based non-alcoholic beverages, such as the 100x100 Arabica Tea and Tea shop in Spain, offering mojito Green Team, spritz redfruit, and gin and Tea, amongst other interesting combinations.

Companies Mentioned

  • AVI
  • Carmién
  • Dilmah
  • Joekels Tea Packers 
  • Stafford Bros & Draeger (Pty) Ltd
  • Unilever
  • Glen
  • Joko
  • Lipton
  • BOS
  • Café Enrista 
  • Cape Natural Tea Products 
  • Coetzee & Coetzee (Pty) Ltd 
  • Eve's Teas 
  • Herbex Health
  • Khoisan Tea 
  • M&L Distributors 
  • My T Chai 
  • Nestlé
  • redespresso
  • Rooibos Limited 
  • Sunbird Rooibos Tea
  • The Cape Herb & Spice Company 
  • Cape Honeybush Tea Company 
  • The Tea Merchant 
  • TopQualiTea
  • Dulcé Café 
  • Fego Caffé 
  • Mugg & Bean 
  • Wimpy
  • Krispy Kreme 
  • McCafé
  • Peacock Coffee & Tea Traders 
  • Seattle Coffee Company 
  • Starbucks
  • The Daily Coffee Group 
  • Vida e Caffè 
  • Bootlegger Coffee Company 
  • Café Fino 
  • Coffee Couture
  • Colombo Coffee & Tea
  • House of Coffees
  • Enmasse Tea Merchants
  • Everything Tea
  • Faithful to Nature 
  • High Tea
  • Kirstenbosch Tea Room
  • Nigiro Tea
  • Steep Box
  • The Tea and Coffee Emporium
  • The Tea Chest Luxury Tea Merchants
  • You Tea and Me
  • Vovo Telo 
  • Wiesenhof Coffee Roastery
  • Wild Bean Café 
  • Woolworths Café 
  • XPRESSO Café