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South African Breakfast Cereals Industry Landscape Report 2019

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    Report

  • 130 Pages
  • September 2019
  • Region: South Africa
  • Insight Survey
  • ID: 5522347

Are Convenient Breakfast Options Boosting South Africa's Breakfast Cereals Industry?

The publisher’s latest South African Breakfast Cereals Industry Landscape Report 2019 (130 pages), provides a dynamic synthesis of industry research and carefully uncovers the South African Breakfast Cereals market, based on the latest intelligence and research. This Industry Landscape Report includes global and local Breakfast Cereals market (including gluten-free cereals and cereal bars) based on the latest information and research. Furthermore, the report provides and overview and insights into the latest global and lSouth African market trends, drivers and challenges, to present an objective insight into the South African Breakfast Cereals market environment and its future.

Market Research Methodology


This report is compiled using the latest available data, insights, and information from over 250 secondary and primary sources (including local and global industry associations), prominent news platforms, industry stakeholders and experts, industry websites, and the latest global and local 3rd party reports and publications, amongst others. Please note that all the sources used for the information on each slide are provided in the form of clickable links should you wish to visit the sources themselves.

Key Questions This Report Answers


The South African Breakfast Cereals Industry Landscape Report 2019 provides a holistic overview of the global and South African market and will help answer the following questions:


For the Breakfast Cereal Industry Section

  • What are the current market dynamics (market environment, trade, production) of the Global Breakfast Cereals Industry?
  • What are the key markets within the Global Breakfast Cereals Industry?
  • What are the Global Breakfast Cereals Industry trends, drivers, and challenges?

For the South African Breakfast Cereal Industry Section

  • What are the current market dynamics (market environment, trade, production, market size, market value: 2013-2018 Actual, 2019-2023 Forecasts, volume) of the South African Breakfast Cereals and Gluten-Free Breakfast Cereals Industry?
  • Who are the key manufacturing players in the South African Breakfast Cereals and Gluten-Free Breakfast Cereals Industry?
  • What are the South African industry trends, drivers, and challenges?

For the South African Breakfast Cereal Retail and Pricing Analysis Section

  • Who are the key retail players (retail, independent, and online retail outlets) in the South African Breakfast Cereals Industry?
  • What are the prices of frequently purchased Breakfast Cereals, Gluten-Free Breakfast Cereals, and Breakfast Cereal Bar brands across South African retail outlets?

Who Is This Report for?


This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:

  • Industry C Level Executives
  • Directors
  • Industry Strategists
  • Marketing Professionals
  • Market Research and Intelligence Managers
  • Business Development Professionals
  • Product Developers
  • Product Marketers and Strategists
  • Product Managers
  • Project Managers
  • Suppliers
  • Traders

Categories/Products Coverage


This report covers the following categories:

  • The Breakfast Cereals market is segmented into, Hot Cereals and RTE Cereals (including Children's Breakfast Cereals, Family Breakfast Cereals (including sub-segments Flakes, Muesli and Granola, as well as Other RTE Cereals)).

Table of Contents

1. EXECUTIVE SUMMARY
  • Global Industry Snapshot
  • South African Industry Snapshot
  • Industry Drivers and Restraints
2. GLOBAL BREAKFAST CEREALS INDUSTRY
2.1 Global Breakfast Cereals Industry Overview
2.1.1 Global Industry Overview: GLOBAL BREAKFAST CEREALS MARKET BY CATEGORY:2018 (IN US$ BILLION) (Graph)
2.1.2 Global Market Environment
2.1.3 Global Industry Trade: GLOBAL CEREAL (HS1904*) IMPORTS: 2014-2018** (IN US$ BILLION); GLOBAL CEREAL (HS1904*) EXPORTS: 2014-2018** (IN US$ BILLION) (Graphs)
2.1.4 Global Industry Production: GLOBAL BREAKFAST CEREAL PRODUCTION: 2019/2020* (IN BILLION TONNES); GLOBAL BREAKFAST CEREAL PRODUCTION BY REGION: 2019/2020* (IN MILLION TONNES) (Graphs)
2.1.5 Global Key Markets: Regional Overview: BREAKFAST CEREAL RETAIL SALES BY REGION: 2018 (IN US$ BILLION) (Graph)
2.1.6 Global Key Markets: North America
2.1.7 Global Key Markets: Europe
2.1.8 Global Key Markets: Asia-Pacific
2.1.9 Global Industry Trends
2.1.10 Global Industry Drivers
2.1.11 Global Industry Challenges
3. SOUTH AFRICAN BREAKFAST CEREAL INDUSTRY
3.1. South African Breakfast Cereal Industry Overview
3.1.1 South African Industry Overview
3.1.2 South African Market Environment
3.1.3 South African Industry Trade: SOUTH AFRICAN CEREAL (HS1904*) IMPORTS: 2014-2018** (IN ZAR MILLION); SOUTH AFRICAN CEREAL (HS1904*) EXPORTS: 2014-2018** (IN ZAR MILLION) (Graphs)
3.1.4 South African Industry Production: SOUTH AFRICAN CEREAL PRODUCTION (IN THOUSAND TONNES) (Table)
3.1.5 South African Gluten-Free Breakfast Cereals
3.1.6 South African Industry Market: South African Breakfast Cereals Market Definitions
3.1.7 South African Industry Market: South African Breakfast Cereals Distribution Channel Definitions
3.1.8 South African Industry Market Size: Breakfast Cereals Market (2013-2018): VALUE OF SOUTH AFRICAN BREAKFAST CEREALS MARKET: 2013-2018 (IN ZAR MILLION); SOUTH AFRICAN BREAKFAST CEREALS MARKET CAGR AND TOTAL GROWTH (IN PERCENTATGE) (Graph and Table)
3.1.9 South African Industry Market Size: RTE Cereals Market (2013-2018:By Sub-Category): VALUE OF SOUTH AFRICAN RTE CEREALS MARKET BY SUB-CATEGORY: 2013-2018 (IN ZAR MILLION) (Graph)
3.1.10 South African Industry Market Size: Breakfast Cereals Market (Forecast: 2019*-2023*): VALUE OF SOUTH AFRICAN BREAKFAST CEREALS MARKET: 2018 & 2023* (IN ZAR MILLION); SOUTH AFRICAN BREAKFAST CEREALS MARKET VALUE FORECAST BY CATEGORY (IN ZAR MILLION) (Graph and Table)
3.1.11 South African Industry Market Size: Breakfast Cereals Market Volumes (2013-2023*): RETAIL VOLUME OF SOUTH AFRICAN BREAKFAST CEREALS MARKET: 2013-2023* (Table)
3.1.12 South African Industry Market Size: Gluten-Free Breakfast Cereals Market (2014-2018): VALUE SALES OF GLUTEN-FREE BREAKFAST CEREALS: 2014-2018 (IN ZAR MILLION); VOLUME SALES OF GLUTEN-FREE BREAKFAST CEREALS: 2014-2018 (IN THOUSAND TONNES) (Graphs)
3.1.13 South African Market Environment: Top Breakfast Cereal Companies: TOP BREAKFAST CEREAL COMPANIES IN SOUTH AFRICA: 2018 (REVENUE SHARE IN ZAR MILLION); TOP BREAKFAST CEREAL COMPANIES: 2013 VS 2018 (REVENUE SHARE IN PERCENTAGE AND ZAR MILLION) (Graph and Table)
3.1.14 South African Market Environment: Top Breakfast Cereal Companies (Per Category): TOP BREAKFAST CEREAL COMPANIES (PER CATEGORY) IN 2018 (MARKET SHARE IN PERCENTAGE AND ZAR MILLION) (Table)
3.1.15 South African Market Environment: Top Breakfast Cereal Brands: TOP BREAKFAST CEREAL BRANDS IN SOUTH AFRICA: 2018 (REVENUE SHARE IN ZAR MILLION); TOP BREAKFAST CEREAL BRANDS: 2013 VS 2018 (REVENUE SHARE IN PERCENTAGE AND ZAR MILLION) (Graph and Table)
3.1.16 South African Market Environment: Top Breakfast Cereal Brands (Per Category): TOP BREAKFAST CEREAL BRANDS (PER CATEGORY) IN 2018 (REVENUE SHARE IN PERCENTAGE AND ZAR MILLION) (Table)
3.1.17 South African Market Environment: Breakfast Cereals Distribution Channels: CHANNEL DISTRIBUTION FOR BREAKFAST CEREAL PRODUCTS: 2018 (IN PERCENTAGE); CHANNEL DISTRIBUTION (2013 AND 2018) BY OUTLET TYPE (Graph and Table)
3.1.18 South African Industry Trends
3.1.19 South African Industry Drivers
3.1.20 South African Industry Challenges
3.2 SOUTH AFRICAN BREAKFAST CEREALS MANUFACTURERING OVERVIEW
3.2.1 FUTURELIFE: Overview
3.2.2 FUTURELIFE Breakfast Cereal and Cereal Bar Brands
3.2.3 Kellogg’s: Overview
3.2.4 Kellogg’s: Financial Performance: KEY RESULTS FROM THE 2019 SECOND QUARTER REPORT (IN US$ MILLION); NET SALES CONTRIBUTED BY REGION (IN US$ MILLION) (Table and Graph)
3.2.5 Kellogg’s Breakfast Cereal and Cereal Bar Brands
3.2.6 Nestlé: Overview
3.2.7 Nestlé: Financial Performance: KEY RESULTS FROM THE 2019 HALF-YEAR REPORT (IN CHF MILLIONS); NESTLÉ NET SALES CONTRIBUTED BY REGION FOR THE SIX MONTHS ENDED 30 JUNE 2019 (IN CHF BILLION) (Table And Graph)
3.2.8 Nestlé: Breakfast Cereal Brands
3.2.9 Pioneer Foods: Overview
3.2.10 Pioneer Foods: Financial Performance: KEY RESULTS FROM THE 2019 INTERIM FINANCIAL RESULTS (IN ZAR MILLION); REVENUE FOR PIONEER FOODS BY DIVISION FOR THE SIX MONTHS ENDED 31 MARCH 2019 (IN ZAR MILLION) (Table and Graph)
3.2.11 Pioneer Foods Breakfast Cereal and Cereal Bar Brands
3.2.12 Premier: Overview and Breakfast Cereal Brands
3.2.13 Tiger Brands: Overview
3.2.14 Tiger Brands: Financial Performance: KEY RESULTS FROM THE 2019 UNAUDITED GROUP RESULTS (IN ZAR MILLION); REVENUE CONTRIBUTED BY TIGER BRANDS’ DOMESTIC OPERATIONAL DIVISIONS FOR THE YEAR ENDED 31 MARCH 2019 (IN ZAR BILLION) (Table and Graph)
3.2.15 Tiger Brands Breakfast Cereal and Cereal Bar Brands
3.2.16 South Africa Breakfast Cereal Manufacturers and Distributors: Other
3.2.2 South African Gluten-Free Breakfast Cereals Manufacturing Overview
3.2.2.1 Doves Farm: Overview
3.2.2.2 Doves Farm Gluten-Free Breakfast Cereal and Cereal Bar Brands
3.2.2.3 Fresh Earth: Overview
3.2.2.4 Fresh Earth Gluten-Free Breakfast Cereal and Cereal Bar Brands
3.2.2.5 Glutagon: Overview
3.2.2.6 Glutagon Gluten-Free Breakfast Cereal Brands
3.2.2.7 Health Connection Wholefoods: Overview
3.2.2.8 Health Connection Wholefoods Breakfast Cereal Brands
3.2.2.9 Nairn’s: Overview and Gluten-Free Breakfast Cereal Brands
3.2.2.10 Nature’s Choice: Overview
3.2.2.11 Nature’s Choice Gluten-Free Breakfast Cereal Brands
3.2.2.12 Nature’s Path: Overview
3.2.2.13 Nature’s Path Gluten-Free Breakfast Cereal and Cereal Bar Brands
3.2.2.14 Orgran: Overview and Gluten-Free Breakfast Cereal Brands
3.2.2.15 Rude Health: Overview
3.2.2.16 Rude Health Gluten-Free Breakfast Cereal Brands
3.2.2.17 Wholesome Earth: Overview
3.2.2.18 Wholesome Earth Gluten-Free Breakfast Cereal
4. South African Breakfast Cereals Retail Analysis
4.1 South African Breakfast Cereals Retail Overview
4.1.1 South African Retail Overview
4.1.2 Checkers: Overview
4.1.3 Clicks: Overview: CLICKS RETAIL CATEGORY CONTRIBUTION FOR THE SIX MONTHS ENDED 28 FEBRUARY 2019 (IN PERCENTAGE) (Graph)
4.1.4 Dis-Chem: Overview: DIS-CHEM REVENUE FROM CUSTOMER CONTRACTS SPLIT BY CATEGORY FOR 2019 (IN PERCENTAGE) (Graph)
4.1.5 Food Lover’s Market: Overview
4.1.6 Massmart: Overview: MASSMART DIVISIONAL SALES FOR THE YEAR ENDED 31 DECEMBER 2018 (IN ZAR BILLION) (Graph)
4.1.7 Pick n Pay: Overview: PICK N PAY REVENUE BY REGION FOR THE 53 WEEKS ENDED 3 MARCH 2019 (IN ZAR BILLION) (Graph)
4.1.8 Shoprite: Overview: SHOPRITE LIKE-FOR-LIKE SALES FOR THE YEAR ENDED 30 DECEMBER 2018 (IN ZAR BILLION) (Graph)
4.1.9 SPAR: Overview: SPAR REVENUE BY GEOGRAPHICAL SEGMENTS FOR THE SIX MONTHS ENDED 31 MARCH 2019 (IN ZAR BILLION) (Graph)
4.1.10 Woolworths: Overview: WOOLWORTHS REVENUE BY SEGMENT FOR THE 26 WEEKS ENDED 23 DECEMBER 2018 (IN ZAR MILLION) (Graph)
4.2 South African Breakfast Cereals Online Retailers Overview
4.2.1 South African Independent and Online Retail Outlets
4.3 South African Breakfast Cereal Pricing Analysis
4.3.1 Breakfast Cereals Pricing Analysis: ACE Instant Porridge; Alpen Muesli; Alpen Nutrific; Bokomo Bran Flakes; Bokomo Corn Flakes; Bokomo Fibre Plus; Bokomo Maltabella; Bokomo Nature’s Source Granola; Bokomo Oats; Bokomo Otees; Bokomo ProNutro; Bokomo WEET-BIX; Cheerios Cereal; FUTURELIFE CRUNCH; FUTURELIFE HIGH PROTEIN; FUTURELIFE Smart Food; IWISA Instant Porridge; Jungle Muesli (Nuts and Seeds); Jungle Oat Bran; Jungle Oats; Jungle Oats Instant; Jungle Oats Large Tiger Oat Flakes; Jungle Oatso Easy; Jungle Plus Crunch; Jungle Plus Porridge; Jungle Taystee Wheat; Kellogg’s All-Bran; Kellogg’s All-Bran Hi-Fibre; Kellogg’s All-Bran Instant Cereal; Kellogg’s Coco Pops; Kellogg’s Coco Pops Crunchers; Kellogg’s Corn Flakes; Kellogg’s Granola; Kellogg’s Rice Krispies; Kellogg’s Special K Classic; Kellogg’s Strawberry Pops; Kellogg’s Unicorn Froot Loops; King Korn Mabele; MILO Energy Cereal; MILO Duo Energy Cereal; Morvite; Nyala Instant Porridge; Tia’s Muesli; Vital Health Muesli; White Star Instant Maize Porridge - Comparative pricing at Checkers, Clicks, Dis-Chem, Food Lover’s Market, Game, Makro, Pick n Pay, Shoprite, SPAR, and Woolworths
4.3.2 Gluten-Free Breakfast Cereals Pricing Analysis: Doves Farm Cereal Flakes; Doves Farm Corn Flakes; Doves Farm Fibre Flakes; Fresh Earth Gluten-Free Baked Granola; Fresh Earth Gluten-Free Rolled Oats; Glutagon Cocoa Rice; Glutagon Corn Flakes; Glutagon Cripsy Rice; Glutagon Rice & Corn; Health Connection Flax and Coconut Porridge; Health Connection Gluten-Free Muesli; Nairn’s Scottish Porridge Oats; Nature’s Choice Gluten-Free Luxury Granola; Nature’s Choice Gluten-Free Rolled Oats; Orgran Itsy Bitsy Cocoa O’s; Rude Health Coconut and Seed Muesli; Rude Health Honey Puffed Oats; Rude Health Honey Spelt Puffs; Wholesome Earth Chocolate Loops; Wholesome Earth Corn Flakes; Wholesome Earth Fruit Loops; Wholesome Earth Honey Rings; Wholesome Earth Quick Cooking Oats; Wholesome Earth Rolled Oats; Wholesome Earth Steel Cut Oats - Comparative pricing at Clicks, Dis-Chem, Faithful to Nature, Fresh Earth, Wellness Warehouse, and Woolworths
4.3.3 Breakfast Cereal Bars Pricing Analysis: Bokomo Otees Bar; Bokomo ProNutro Bar; Biogen Energy Oats Bar; FUTURELIFE Granola Bar; FUTURELIFE High Protein Bar; FUTURELIFE High Protein Lite Bar; FUTURELIFE Protein Crunch Bar; Jungle Energy Bars; Kellogg’s Coco Pops Bar; Kellogg’s Crunchy Nut Bar; Kellogg’s Rice Krispies Bar; Kellogg’s Special K Bar; MILO Cereal Bar - Comparative pricing at Checkers, Clicks, Dis-Chem, Food Lover’s Market, Game, Makro, Pick n Pay, Shoprite, SPAR, and Woolworths

Executive Summary

In modern-day society, consumers are facing increasingly busy lifestyles across the globe. As a result, the demand for convenient solutions which simplify their lives has increased significantly in recent years. This increase in demand for convenience has had a significant impact on several industries. It has specifically influenced the Breakfast Cereals industry, which has witnessed significant growth in recent years in both the global and South African markets as a result of the increasing popularity of convenient on-the-go meals, ready-to-eat cereals, snack bars and breakfast biscuits.

In South Africa, the Breakfast Cereals market increased by a compound annual growth rate of 4.1%, at constant prices, between 2013 and 2018 and is forecast to grow at a slower 1.9% between 2019 and 2023. Growth in this market has mainly been driven by consumers’ growing need for convenience and the subsequent rising demand for convenience foods. A trend which is set to continue to drive growth in the market over the next couple of years.

Companies Mentioned

  • FUTURELIFE
  • Kellogg’s
  • Nestlé
  • Pioneer Foods
  • Premier
  • Tiger Brands
  • Alpen Food Company (AFCo.)
  • Biogen
  • Daisy Health Foods
  • Heartland Foods
  • RCL Foods
  • Spice and All Things Nice
  • Tia’s
  • Vital Health Foods
  • Doves Farm
  • Fresh Earth
  • Glutagon
  • Health Connection Wholefoods
  • Nairn’s
  • Nature’s Choice
  • Nature’s Path
  • Orgran
  • Rude Health
  • Wholesome Earth
  • Checkers
  • Clicks
  • Dis-chem Pharmacies
  • Food Lover's Market
  • Massmart
  • Pick n Pay
  • Shoprite
  • SPAR
  • Woolworths
  • Faithful to Nature
  • Fresh Earth
  • Life Bake
  • Wellness Warehouse

Table Information