MNOs in selected markets worldwide are launching Fixed and Mobile (FMC) services, with the aim of increasing revenue and ARPU levels and reducing churn. In this report, the publisher has identified and surveyed some 36 MNOs who are offering some form of converged service (defined as being a Fixed and Mobile plan combination or discount applied to users of a converged service) worldwide.
The converged offers made by these 36 MNOs vary extensively. Some MNOs offer a simple discount for the purchase of a multi-play service consisting of a Fibre Broadband and a Mobile plan, whilst others provide a converged product based on a Fibre Broadband and a Mobile plan. But the introduction of FMC services is still very much a European phenomenon and is not so common in other parts of the world.
The FMC survey has identified four key reasons for the introduction of FMC services shown below:
- FMC services are seen as a way of providing a new revenue stream with fixed line as well as mobile services being added - with a natural pathway for extra bundles of content, TV and now smartphones (with 5G smartphones now offering a revenue uplift) also offering the prospect of additional revenues in the future.
- FMC services are seen as a way of reducing churn levels - As additional services are sold to subscribers’ user stickiness increases - even though some established convergence players (such as Movistar Spain) are reporting increased churn this appears to be a passing phase.
- FMC services offer revenue protection even at times of “hyper-competition” - For example although there are revenue falls for converged services offered by Orange Spain the revenue falls in Spain for converged services remain less than for mobile only services.
- FMC services offer the opportunity to convert all household members to a single telecoms provider with a mix of flexible services, content & discounts for additional mobile users and enabling future growth.
Table of Contents
- Introduction - The types of FMC services that are being provided
- The examples of the FMC services that are being launched worldwide
- Case studies of the benefits of FMC services
- The MNOs that are specialising in the introduction of FMC services
- Conclusions - The future of FMC services
List of Figures
Figure 1 A chart showing the summary of the types of FMC services provided worldwide
Figure 2 A chart showing the saving for converged services (Fibre & Mobile) plans in Euro per month
Figure 3 A table showing the saving for converged services (Fibre & Mobile) plans in Euro per month
Figure 4 A table showing the change in Telefonica Spain (Movistar) converged client base Q1 2020 vs. Q1 2021
Figure 5 A chart showing the SFR fixed Broadband and mobile plan options available
Figure 6 A chart showing selected NOS Portugal voice, TV & mobile options
Figure 7 A table showing the quarterly ARPO per month in Euro by Orange market from Q1 2020 to Q1 2021 for converged services
Figure 8 The Orange Broadband converged customer base for France, Spain and Poland reported in Q1 2021
Figure 9 A table showing a list of MNOs that are included in this report
Methodology
The analyst researches its reports typically within a three-month period. All of its reports are based on primary and secondary research including interviews with relevant companies/operators covered in the report. The analyst also draws on its extensive in-house database and its contacts in the field of telecommunications it has established since the company was launched in 2006.
The analyst has 26-years of experience in the field of telecoms pricing both mobile and fixed. They have a network of consultants as well as a multi-lingual research team, with languages spoken French, German, Polish and Spanish.
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