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2021 Tariff Trend Report: A Survey of Content Bundles and their Pricing across the Globe

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  • 52 Pages
  • November 2021
  • Region: Global
  • Tariff Consultancy
  • ID: 5527066

In this Report, the publisher looks at the types of Content Bundles being provided in Developing and Developed markets worldwide - survey of 43 operators. Across both types of market MNOs are offering three types of Content Bundles:

  1. Video streaming: including TV & film content - such as Amazon Prime, Netflix, YouTube, Disney+ Hotstar, HBO Max as well as local TV content (including C More in Sweden).
  2. Social Media: including key social networking Apps such as WhatsApp, Facebook, Facebook Messenger, Snapchat, Twitter, Instagram, Pinterest & LINE.
  3. Music streaming: including Music streaming services such as Apple Music, Spotify & Deezer.

The survey found that In Developed markets, MNOs are typically offering a Content Bundle as part of a premium bundle. Selected MNOs are providing access to video streaming services to support a high price point.

In Emerging markets, MNOs are typically offering a Content Bundle as a specific Pre Pay bundle with a range of specific types of content. According to a report published in March 2021 by the Motion Picture Association that the number of streaming service subscriptions passed 1 billion worldwide for the first time in 2020, highlighting massive growth in Hollywood’s direct-to-consumer business as the COVID-19 pandemic kept moviegoers glued to their sofas. This research reveals that a number of operators have introduced more content since the arrival of Covid-19.

The survey covers the publisher has surveyed the Content Bundles offered in 14 country markets worldwide, examples from a total of 43 operators.

Table of Contents

  1. Introduction - An overview of the Types of Content Bundles being offered
  2. The types of Content Bundles being offered in Emerging Markets
  3. The types of Content Bundles being offered in Developed Markets
  4. Conclusions - The changes in the use of Content Bundles
  5. Appendix 1 - A list of the MNOs included in this report
  6. Appendix 2 - The currencies & exchange rates used in this report (converted into USD $1)

List of Figures
Figure 1 - A picture showing the TIM Pre Top plan with Deezer Go & WhatsApp bundle - Brazil
Figure 2 - A graphic showing the content Apps on the Reliance Jio Post Pay Plus plans - India
Figure 3 - A table showing the VI (VodafoneIdea) Post Pay plans with bundles of Disney+ Hotstar content - India
Figure 4 - A graphic showing the 3GoPlay gaming portal service - Indonesia
Figure 5 - A picture showing the Ooredoo Kartu Perdana Freedom Internet - Indonesia
Figure 6 - A picture showing the Ooredoo IM3 Freedom U plans - Indonesia
Figure 7 - A graphic showing the Telkomsel Disney+ Hotstar & mobile internet services - Indonesia
Figure 8 - A graphic showing the Telkomsel UnlimitedMAX plans - Indonesia
Figure 9 - A graphic showing the AT&T Armalo plan - Mexico
Figure 10 - A graphic showing the AT&T Armalo 3 GB plan -
Mexico Figure 11 - A graphic showing the AT&T Mexico Pre Pay bundles - Mexico
Figure 12 - A web banner showing the Movistar Mexico Pre Pay recharge benefits -
Figure 13 - A web graphic showing the Movistar Post Pay video promotion - Mexico
Figure 14 - A banner advertisement showing the Telcel Pre Pay promotion - Mexico
Figure 15 - A picture showing the Zong Mobile 1 Hour YouTube promotion offer - Pakistan
Figure 16 - A table showing the Zong Mobile plans eligible for the YouTube 1 hour promotion 
Figure 17 - A picture showing the Zong Monthly Social Bundle - Pakistan
Figure 18 - A panel showing the Free Facebook promotion offered by JAZZ - Pakistan
Figure 19 - A banner advertisement showing the Smart 1 GB/day streaming promotion - Philippines
Figure 20 - A screenshot showing the Smart Signature Plans+ with Apple Music (6m) & NETFLIX 
Figure 21 - A graphic showing selected MTN Black Friday plan promotions with content bundles 
Figure 22 - A graphic showing the Telkom Social Bundles available - South Africa
Figure 23 - A picture showing the YouSee Musik streaming service opening website - Denmark
Figure 24 - A picture showing the TV streaming options for SFR - France
Figure 25 - A banner advertisement showing the O2 TV streaming service - Germany
Figure 26 - A graphic showing the bundle of Netflix with 5G 1010 plan - Hong Kong
Figure 27 - A image showing the Telia Norway 150 Mbps plan with HBO Max streaming content - Norway
Figure 28 - A picture showing the C More TV streaming service offered by Telia - Sweden
Figure 29 - A picture showing the Telenor Sweden TV streaming half-price promotion - Sweden
Figure 30 - EE UK offers a range of Smart Benefits as add-ons for Premium Post Pay plans - UK
Figure 31 - A web graphic showing the HBO Max TV streaming bundle with the Cricket Wireless USD $60 plan - USA
Figure 32 - A web graphic showing the Metro by T-Mobile Music Unlimited streaming - USA
Figure 33 - A graphic showing the Verizon Get More Unlimited Plan Perks - USA
Figure 34 - A table showing the types of Content Bundles being provided by MNOs worldwide
Figure 35 - A table showing a list of the MNOs used in this report
Figure 36 - A table showing the currencies used in the report converted into USD $


The analyst researches its reports typically within a three-month period. All of its reports are based on primary and secondary research including interviews with relevant companies/operators covered in the report. The analyst also draws on its extensive in-house database and its contacts in the field of telecommunications it has established since the company was launched in 2006.

The analyst has 26-years of experience in the field of telecoms pricing both mobile and fixed. They have a network of consultants as well as a multi-lingual research team, with languages spoken French, German, Polish and Spanish.