In this Report, the publisher looks at the types of Content Bundles being provided in Developing and Developed markets worldwide - survey of 43 operators. Across both types of market MNOs are offering three types of Content Bundles:
- Video streaming: including TV & film content - such as Amazon Prime, Netflix, YouTube, Disney+ Hotstar, HBO Max as well as local TV content (including C More in Sweden).
- Social Media: including key social networking Apps such as WhatsApp, Facebook, Facebook Messenger, Snapchat, Twitter, Instagram, Pinterest & LINE.
- Music streaming: including Music streaming services such as Apple Music, Spotify & Deezer.
The survey found that In Developed markets, MNOs are typically offering a Content Bundle as part of a premium bundle. Selected MNOs are providing access to video streaming services to support a high price point.
In Emerging markets, MNOs are typically offering a Content Bundle as a specific Pre Pay bundle with a range of specific types of content. According to a report published in March 2021 by the Motion Picture Association that the number of streaming service subscriptions passed 1 billion worldwide for the first time in 2020, highlighting massive growth in Hollywood’s direct-to-consumer business as the COVID-19 pandemic kept moviegoers glued to their sofas. This research reveals that a number of operators have introduced more content since the arrival of Covid-19.
The survey covers the publisher has surveyed the Content Bundles offered in 14 country markets worldwide, examples from a total of 43 operators.
Table of Contents
- Introduction - An overview of the Types of Content Bundles being offered
- The types of Content Bundles being offered in Emerging Markets
- The types of Content Bundles being offered in Developed Markets
- Conclusions - The changes in the use of Content Bundles
- Appendix 1 - A list of the MNOs included in this report
- Appendix 2 - The currencies & exchange rates used in this report (converted into USD $1)
List of Figures
Figure 1 - A picture showing the TIM Pre Top plan with Deezer Go & WhatsApp bundle - Brazil
Figure 2 - A graphic showing the content Apps on the Reliance Jio Post Pay Plus plans - India
Figure 3 - A table showing the VI (VodafoneIdea) Post Pay plans with bundles of Disney+ Hotstar content - India
Figure 4 - A graphic showing the 3GoPlay gaming portal service - Indonesia
Figure 5 - A picture showing the Ooredoo Kartu Perdana Freedom Internet - Indonesia
Figure 6 - A picture showing the Ooredoo IM3 Freedom U plans - Indonesia
Figure 7 - A graphic showing the Telkomsel Disney+ Hotstar & mobile internet services - Indonesia
Figure 8 - A graphic showing the Telkomsel UnlimitedMAX plans - Indonesia
Figure 9 - A graphic showing the AT&T Armalo plan - Mexico
Figure 10 - A graphic showing the AT&T Armalo 3 GB plan -
Mexico Figure 11 - A graphic showing the AT&T Mexico Pre Pay bundles - Mexico
Figure 12 - A web banner showing the Movistar Mexico Pre Pay recharge benefits -
Figure 13 - A web graphic showing the Movistar Post Pay video promotion - Mexico
Figure 14 - A banner advertisement showing the Telcel Pre Pay promotion - Mexico
Figure 15 - A picture showing the Zong Mobile 1 Hour YouTube promotion offer - Pakistan
Figure 16 - A table showing the Zong Mobile plans eligible for the YouTube 1 hour promotion
Figure 17 - A picture showing the Zong Monthly Social Bundle - Pakistan
Figure 18 - A panel showing the Free Facebook promotion offered by JAZZ - Pakistan
Figure 19 - A banner advertisement showing the Smart 1 GB/day streaming promotion - Philippines
Figure 20 - A screenshot showing the Smart Signature Plans+ with Apple Music (6m) & NETFLIX
Figure 21 - A graphic showing selected MTN Black Friday plan promotions with content bundles
Figure 22 - A graphic showing the Telkom Social Bundles available - South Africa
Figure 23 - A picture showing the YouSee Musik streaming service opening website - Denmark
Figure 24 - A picture showing the TV streaming options for SFR - France
Figure 25 - A banner advertisement showing the O2 TV streaming service - Germany
Figure 26 - A graphic showing the bundle of Netflix with 5G 1010 plan - Hong Kong
Figure 27 - A image showing the Telia Norway 150 Mbps plan with HBO Max streaming content - Norway
Figure 28 - A picture showing the C More TV streaming service offered by Telia - Sweden
Figure 29 - A picture showing the Telenor Sweden TV streaming half-price promotion - Sweden
Figure 30 - EE UK offers a range of Smart Benefits as add-ons for Premium Post Pay plans - UK
Figure 31 - A web graphic showing the HBO Max TV streaming bundle with the Cricket Wireless USD $60 plan - USA
Figure 32 - A web graphic showing the Metro by T-Mobile Music Unlimited streaming - USA
Figure 33 - A graphic showing the Verizon Get More Unlimited Plan Perks - USA
Figure 34 - A table showing the types of Content Bundles being provided by MNOs worldwide
Figure 35 - A table showing a list of the MNOs used in this report
Figure 36 - A table showing the currencies used in the report converted into USD $
Methodology
The analyst researches its reports typically within a three-month period. All of its reports are based on primary and secondary research including interviews with relevant companies/operators covered in the report. The analyst also draws on its extensive in-house database and its contacts in the field of telecommunications it has established since the company was launched in 2006.
The analyst has 26-years of experience in the field of telecoms pricing both mobile and fixed. They have a network of consultants as well as a multi-lingual research team, with languages spoken French, German, Polish and Spanish.
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