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Australia Paper Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

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  • 117 Pages
  • April 2023
  • Region: Australia
  • Mordor Intelligence
  • ID: 5528998
The market for Australia Paper Packaging is estimated to register a CAGR of 4.2% during the forecast period. Paper is one of the most commonly used materials for packaging products. The demand for paper packaging will continue to grow over the forecast period. Developing economies like Australia will drive the market for the paper packaging segment, with applications across industries like healthcare, personal care, home care, retail, and others.

Key Highlights

  • Australia is one of the fastest-growing packaging markets in the Asia-Pacific region. The increasing consumer consciousness regarding sustainable packaging and the strict regulations imposed by numerous environmental protection agencies (regarding the use of environmentally friendly packaging products) are the factors boosting the market's growth.
  • With the focus now shifting towards eco-friendliness and sustainability, paper packaging is expected to gain traction, with many countries pushing for paper packaging products over plastic packaging, which poses a significant threat to the environment. Higher recycling demand will push the use of paper as packaging material further, with consumers and businesses looking for solutions that help in cost reduction as well as in keeping the environment safe while keeping government regulations intact.
  • Australia has been witnessing huge demand for corrugated packaging in the e-commerce sector. According to Australia Post, e-commerce industries such as home and garden (37%), food and liquor (32%), hobbies and recreational goods (31%), variety stores (30%), fashion (27%), and health and beauty (24%) experienced year-on-year sales growth.Also, according to the National Australia Bank, the distribution of online spending in August 2021 on homeware and appliances, department stores, groceries and liquor, personal and recreational, fashion, games, and toys accounted for 23.8%, 16.3%, 15.3%, 12.45, 10.9%, and 8.9%, respectively. This has increased the demand for secondary packaging, such as folding cartons, in the country.
  • However, even though there is an increase in demand for paper packaging, irresponsible deforestation will severely impact the paperboard packaging industry by causing a loss of raw materials soon. According to the Union of Concerned Scientists, 'wood products,' such as paper, account for around 10% of total deforestation. Other significant contributors include cattle, soybeans, and palm oil.
  • As a result of the COVID-19 outbreak, consumer behavior changed substantially. Buyers got more concerned than ever before about the hygiene, disability, and sustainability of products.The shoppers' evolving needs and a consumer-focused approach remained crucial as the crisis continued. Consumer behavior continued to change in the forecast period as the market simultaneously acclimated more to the scenario. Thus, the post-COVID future for paper and paperboard packaging looks promising in terms of demand.

Australia Paper Packaging Market Trends

Rise in Sustainable Packaging while Making Use of Recycling and Biodegradable Paper

  • In Australia, consumers prefer recyclability and biodegradability as essential packaging parameters over reusability. This underlines the growing concerns of consumers about the environmental impact of packaging waste in the future. With advanced technologies attracting high investments, such as digitally printed paperboards, product distributors are increasingly adopting the following technology due to the solution offering interactive and colorful designs for consumers to notice.
  • Recycled paper and paperboard products remain essential in the global economy, primarily as packaging and industrial paper grades. The most significant product manufactured from recycled paper and paperboard is corrugated cartons. Approximately half of all corrugated cartons are manufactured from recycled material.
  • Further, the government of Australia has taken various steps to boost recycling. For instance, in 2022, the Australia Department of Agriculture, Water, and the Environment focused on phasing out several types of plastic packaging, such as non-compostable plastic packaging, loose fill and molded expanded polystyrene (EPS), and PVC packaging labels. This is all to reach the goal of having 100% of packaging be reusable, recyclable, or biodegradable by 2025.
  • Corrugated packaging has become an important factor as a point-of-sale display in retail settings. This, along with the constant improvement of small flute and high-quality graphics boards, has made it possible for corrugated boxes to replace traditional folding cartons.
  • Additionally, owing to the steps taken by the government to boost the recyclability of packaging materials such as paper and paperboard, the demand for paper-based packaging has increased in Australia. Moreover, online e-commerce companies also use recycled material to pack their products, complying with government norms. For instance, according to Australia Post, in 2021, 79% of respondents said they recycled cardboard boxes for packaging their online orders, and only 22% of respondents said they recycled plastic satchel packages.

Folding Cartons Will have a Significant Share in Future

  • Folding cartons are one of the most popular eco-friendly packaging solutions, owing to their ability to be produced in numerous sizes with a small footprint compared to other packaging options, making them feasible for use in various end-user industries. Also, as consumers continue to demand sustainable attributes in packaging, the recyclability of folding carton packaging may be highly beneficial to that format. With technical innovations in eco-friendly coatings, folding cartons may experience increased usage to package liquids, extending their use into new product lines.
  • The food sector, healthcare industry, domestic care industry, and personal care business are among the ones that employ folding cartons most frequently. Also, the healthcare and pharmaceutical industries' need for easy-to-transport, biodegradable, and recyclable packaging for medicines and similar items is good for the demand for folding cartons.
  • Also, manufacturers in the folding carton market increase the production of packaging solutions using solid whiteboard, which is strong, rigid, and accepts printing ink well. However, this material can be potentially expensive. Nevertheless, solid whiteboard folding cartons are extensively used for packaging books, cosmetics, and electronics, among other products.
  • Additionally, advances in printed electronics technology are making smart packaging economical. The development and growing popularity of 'smart' folding cartons and the availability of a variety of digital printing options will drive the future growth of the folding carton market. Also, smart folding cartons enable vendors to track the package throughout the delivery process. They provide customers with product information using QR codes or feature individualized designs and messages for customers.
  • The growing demand for such cartons in e-commerce is expected to propel the demand for folding cartons in the forecast period. For instance, according to Australia Post, of the Australian e-commerce industry's year-over-year sales increase in 2021, the variety store e-commerce segment experienced growth of over 16% compared to the previous year. Other segments that experienced year-on-year growth of over 12 percent included the fashion and home and garden e-commerce segments.

Australia Paper Packaging Market Competitor Analysis

The paper packaging market in Australia is moderately fragmented, with major players such as Visy Industries, Paper Australia Pty Ltd, and Abbe Corrugated Pty Ltd occupying most of the market share. Companies in the country are forming numerous alliances and mergers to increase their market share.

In April 2022, Australian-American paper and packaging company Visy has announced a AUD 700 million (USD 499.52 million) investment to expand its recycling and remanufacturing operations in Queensland, Australia.

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Assessment of the Impact of COVID-19 on the Market
5.1 Market Drivers
5.1.1 Increasing Consumer Consciousness Regarding Sustainable Packaging
5.1.2 The Surging E-commerce Sector
5.2 Market Challenges
5.2.1 Effects of Deforestation on Paper Packaging
6.1 Industry Revenue of Pulp, Paper, and Paperboard Manufacturing in Australia, from 2011 to 2023 (in USD million)
6.2 Corrugated Paper or Paperboard Import Value and Quantity
6.3 Corrugated Paper or Paperboard Export Value and Quantity
6.4 Corrugated Paper or Paperboard Trade Balance
7.1 Kraft Liner Import & Export Value and Quantity
7.2 Test Liner Import & Export Value and Quantity
7.3 Fluting Paper Import & Export Value and Quantity
8.1 Australia Recovered Paper, Production Quantity
8.2 Australia Recovered Paper, Import Value, and Import Quantity
8.3 Australia Recovered Paper, Export Value, and Export Quantity
9.1 Product Type
9.1.1 Folding Cartons
9.1.2 Corrugated Boxes
9.1.3 Other Types (Flexible Paper and Liquid Cartons)
9.2 End-User Industry
9.2.1 Beverage
9.2.2 Food
9.2.3 Pharmaceutical and Healthcare
9.2.4 Personal Care and Household Care
9.2.5 Other End-user Industries
10.1 Company Profiles*
10.1.1 Visy Industries (Visy Industries Holdings Pty Ltd.)
10.1.2 Paper Australia Pty Ltd (Nippon Paper Industries)
10.1.3 Abbe Corrugated Pty Ltd.
10.1.4 Austcor Packaging
10.1.5 Pro-Pac Packaging Limited
10.1.6 JacPak Pty Ltd.
10.1.7 Networkpak Pty Ltd.
10.1.8 United Printing & Packaging Company
10.1.9 Oji Fibre Solutions (AUS) Pty Ltd.
10.1.10 WestRock Company

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Visy Industries (Visy Industries Holdings Pty Ltd.)
  • Paper Australia Pty Ltd (Nippon Paper Industries)
  • Abbe Corrugated Pty Ltd.
  • Austcor Packaging
  • Pro-Pac Packaging Limited
  • JacPak Pty Ltd.
  • Networkpak Pty Ltd.
  • United Printing & Packaging Company
  • Oji Fibre Solutions (AUS) Pty Ltd.
  • WestRock Company